---
title: "Pet food brands: Which brands are most popular in search?"
description: "Compare the pet food brands people buy. Share of Search among Royal Canin, Hill's, Purina, Eukanuba and ZIWI Peak, the pet food brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/pet-food-brands"
publisher: "Brandwave"
---

# Pet food brands: Which brands are most popular in search?

Compare the pet food brands people buy. Share of Search among Royal Canin, Hill's, Purina, Eukanuba and ZIWI Peak, the pet food brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pet food brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Royal Canin, 50.4%

## Which brand is most popular in search among pet food brands worldwide?

- In August 2026, Royal Canin was the most searched among pet food brands worldwide, with an estimated 673K branded searches and 50.4% estimated Share of Search within this set.
- Hill's is in 2nd place, 16.7 percentage points behind at 33.7% Share of Search.
- Across the 11 months ending August 2026, Royal Canin’s estimated Share of Search among pet food brands worldwide increased from 45.4% to 50.4%.
- Across the 11 months ending August 2026, Hill's’ estimated Share of Search among pet food brands worldwide decreased from 37.1% to 33.7%.
- Across the 11 months ending August 2026, Purina’s estimated Share of Search among pet food brands worldwide decreased from 13.5% to 12.3%.
- Across the 11 months ending August 2026, Royal Canin’s estimated Share of Search among pet food brands worldwide peaked at 55.4% in March 2026 and was lowest at 45.3% in December 2025.
- Across the 11 months ending August 2026, Hill's’ estimated Share of Search among pet food brands worldwide peaked at 38% in January 2026 and was lowest at 30.3% in March 2026.
- Across the 11 months ending August 2026, Purina’s estimated Share of Search among pet food brands worldwide peaked at 13.6% in February 2026 and was lowest at 11.1% in March 2026.
- Across the 11 months ending August 2026, Eukanuba and ZIWI Peak held steady: their estimated Share of Search among pet food brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Royal Canin vs Hill's: compare search popularity](/demand/global-en/compare/hills-vs-royal-canin): 50.4% against 33.7% Share of Search.
- [Royal Canin vs Purina: compare search popularity](/demand/global-en/compare/purina-vs-royal-canin): 50.4% against 12.3% Share of Search.
- [Royal Canin vs Eukanuba: compare search popularity](/demand/global-en/compare/eukanuba-vs-royal-canin): 50.4% against 3% Share of Search.
- [Hill's vs Purina: compare search popularity](/demand/global-en/compare/hills-vs-purina): 33.7% against 12.3% Share of Search.
- [Hill's vs Eukanuba: compare search popularity](/demand/global-en/compare/eukanuba-vs-hills): 33.7% against 3% Share of Search.
- [Purina vs Eukanuba: compare search popularity](/demand/global-en/compare/eukanuba-vs-purina): 12.3% against 3% Share of Search.

## How did search popularity change for pet food brands worldwide in August 2026?

- In August 2026, Royal Canin gained estimated Share of Search among pet food brands worldwide, from 45.3% to 50.4%.
- In August 2026, Hill's lost estimated Share of Search among pet food brands worldwide, from 37.1% to 33.7%.
- In August 2026, Purina lost estimated Share of Search among pet food brands worldwide, from 13.6% to 12.3%.
- Estimated monthly branded searches for Eukanuba worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.
- Estimated monthly branded searches for ZIWI Peak worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Royal Canin | 50.4% | 673K | +22.4% | Mars |
| 2 | Hill's | 33.7% | 450K | 0.0% | Hill's |
| 3 | Purina | 12.3% | 165K | 0.0% | Nestlé |
| 4 | Eukanuba | 3% | 40.5K | 0.0% | Eukanuba |
| 5 | ZIWI Peak | 0.61% | 8.1K | 0.0% | ZIWI Peak |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Royal Canin | 673K | 45.4% | 1 |
| Oct 2025 | Hill's | 550K | 37.1% | 2 |
| Oct 2025 | Purina | 201K | 13.5% | 3 |
| Oct 2025 | Eukanuba | 49.5K | 3.3% | 4 |
| Oct 2025 | ZIWI Peak | 9.9K | 0.67% | 5 |
| Nov 2025 | Royal Canin | 673K | 46.3% | 1 |
| Nov 2025 | Hill's | 550K | 37.9% | 2 |
| Nov 2025 | Purina | 165K | 11.4% | 3 |
| Nov 2025 | Eukanuba | 49.5K | 3.4% | 4 |
| Nov 2025 | ZIWI Peak | 14.8K | 1% | 5 |
| Dec 2025 | Royal Canin | 550K | 45.3% | 1 |
| Dec 2025 | Hill's | 450K | 37% | 2 |
| Dec 2025 | Purina | 165K | 13.6% | 3 |
| Dec 2025 | Eukanuba | 40.5K | 3.3% | 4 |
| Dec 2025 | ZIWI Peak | 9.9K | 0.81% | 5 |
| Jan 2026 | Royal Canin | 673K | 46.6% | 1 |
| Jan 2026 | Hill's | 550K | 38% | 2 |
| Jan 2026 | Purina | 165K | 11.4% | 3 |
| Jan 2026 | Eukanuba | 49.5K | 3.4% | 4 |
| Jan 2026 | ZIWI Peak | 8.1K | 0.56% | 5 |
| Feb 2026 | Royal Canin | 550K | 45.3% | 1 |
| Feb 2026 | Hill's | 450K | 37.1% | 2 |
| Feb 2026 | Purina | 165K | 13.6% | 3 |
| Feb 2026 | Eukanuba | 40.5K | 3.3% | 4 |
| Feb 2026 | ZIWI Peak | 8.1K | 0.67% | 5 |
| Mar 2026 | Royal Canin | 823K | 55.4% | 1 |
| Mar 2026 | Hill's | 450K | 30.3% | 2 |
| Mar 2026 | Purina | 165K | 11.1% | 3 |
| Mar 2026 | Eukanuba | 40.5K | 2.7% | 4 |
| Mar 2026 | ZIWI Peak | 8.1K | 0.54% | 5 |
| Apr 2026 | Royal Canin | 550K | 45.3% | 1 |
| Apr 2026 | Hill's | 450K | 37% | 2 |
| Apr 2026 | Purina | 165K | 13.6% | 3 |
| Apr 2026 | Eukanuba | 40.5K | 3.3% | 4 |
| Apr 2026 | ZIWI Peak | 9.9K | 0.81% | 5 |
| May 2026 | Royal Canin | 550K | 45.3% | 1 |
| May 2026 | Hill's | 450K | 37% | 2 |
| May 2026 | Purina | 165K | 13.6% | 3 |
| May 2026 | Eukanuba | 40.5K | 3.3% | 4 |
| May 2026 | ZIWI Peak | 9.9K | 0.81% | 5 |
| Jun 2026 | Royal Canin | 550K | 45.3% | 1 |
| Jun 2026 | Hill's | 450K | 37.1% | 2 |
| Jun 2026 | Purina | 165K | 13.6% | 3 |
| Jun 2026 | Eukanuba | 40.5K | 3.3% | 4 |
| Jun 2026 | ZIWI Peak | 8.1K | 0.67% | 5 |
| Jul 2026 | Royal Canin | 550K | 45.3% | 1 |
| Jul 2026 | Hill's | 450K | 37.1% | 2 |
| Jul 2026 | Purina | 165K | 13.6% | 3 |
| Jul 2026 | Eukanuba | 40.5K | 3.3% | 4 |
| Jul 2026 | ZIWI Peak | 8.1K | 0.67% | 5 |
| Aug 2026 | Royal Canin | 673K | 50.4% | 1 |
| Aug 2026 | Hill's | 450K | 33.7% | 2 |
| Aug 2026 | Purina | 165K | 12.3% | 3 |
| Aug 2026 | Eukanuba | 40.5K | 3% | 4 |
| Aug 2026 | ZIWI Peak | 8.1K | 0.61% | 5 |
| Sep 2026 | Eukanuba | — | — | — |
| Sep 2026 | Hill's | — | — | — |
| Sep 2026 | Purina | — | — | — |
| Sep 2026 | Royal Canin | — | — | — |
| Sep 2026 | ZIWI Peak | — | — | — |

## What is being compared

- **Eukanuba**: Measured on the search term “eukanuba”.
- **Hill's**: Measured on the search term “hill's”.
- **Purina**: Measured on the search term “purina”.
- **Royal Canin**: Measured on the search term “royal canin”.
- **ZIWI Peak**: Measured on the search term “ziwi”.

- [Eukanuba](/demand/global-en/brands/eukanuba)
- [Hill's](/demand/global-en/brands/hills)
- [Purina](/demand/global-en/brands/purina)
- [Royal Canin](/demand/global-en/brands/royal-canin)
- [ZIWI Peak](/demand/global-en/brands/ziwi-peak)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pet food brands worldwide?

In August 2026, Royal Canin was the most searched among pet food brands worldwide, with an estimated 673K branded searches and 50.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Pet food brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/pet-food-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pet-food-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.