---
title: "Pet dna test services: Which brands are most popular in search?"
description: "Compare the pet dna test services people search for. Share of Search among Embark, Wisdom Panel, Basepaws, DNA My Dog, EasyDNA and Orivet, the pet dna test services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/pet-dna-test-services"
publisher: "Brandwave"
---

# Pet dna test services: Which brands are most popular in search?

Compare the pet dna test services people search for. Share of Search among Embark, Wisdom Panel, Basepaws, DNA My Dog, EasyDNA and Orivet, the pet dna test services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pet dna test services
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Embark, 49.1%

## Which brand is most popular in search among pet dna test services worldwide?

- In August 2026, Embark was the most searched among pet dna test services worldwide, with an estimated 74K branded searches and 49.1% estimated Share of Search within this set.
- Wisdom Panel is in 2nd place, 9 percentage points behind at 40.2% Share of Search.
- Across the 11 months ending August 2026, Embark’s estimated Share of Search among pet dna test services worldwide increased from 48.2% to 49.1%.
- Across the 11 months ending August 2026, Wisdom Panel’s estimated Share of Search among pet dna test services worldwide increased from 39.4% to 40.2%.
- Across the 11 months ending August 2026, Basepaws’ estimated Share of Search among pet dna test services worldwide decreased from 5.3% to 4.4%.
- Across the 11 months ending August 2026, EasyDNA’s estimated Share of Search among pet dna test services worldwide decreased from 2.9% to 1.9%.
- Across the 11 months ending August 2026, Embark’s estimated Share of Search among pet dna test services worldwide peaked at 62.1% in June 2026 and was lowest at 48.2% in October 2025.
- Across the 11 months ending August 2026, Wisdom Panel’s estimated Share of Search among pet dna test services worldwide peaked at 40.2% in August 2026 and was lowest at 27.7% in April 2026.
- Across the 11 months ending August 2026, Basepaws’ estimated Share of Search among pet dna test services worldwide peaked at 5.7% in November 2025 and was lowest at 3.2% in May 2026.
- Across the 11 months ending August 2026, DNA My Dog’s estimated Share of Search among pet dna test services worldwide peaked at 5.1% in March 2026 and was lowest at 2.9% in December 2025.
- Across the 11 months ending August 2026, EasyDNA’s estimated Share of Search among pet dna test services worldwide peaked at 2.9% in October 2025 and was lowest at 1.6% in June 2026.
- Across the 11 months ending August 2026, DNA My Dog and Orivet held steady: their estimated Share of Search among pet dna test services worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Embark vs Wisdom Panel: compare search popularity](/demand/global-en/compare/embark-vs-wisdom-panel): 49.1% against 40.2% Share of Search.
- [Embark vs Basepaws: compare search popularity](/demand/global-en/compare/basepaws-vs-embark): 49.1% against 4.4% Share of Search.
- [Embark vs DNA My Dog: compare search popularity](/demand/global-en/compare/dna-my-dog-vs-embark): 49.1% against 4.4% Share of Search.
- [Wisdom Panel vs Basepaws: compare search popularity](/demand/global-en/compare/basepaws-vs-wisdom-panel): 40.2% against 4.4% Share of Search.
- [Wisdom Panel vs DNA My Dog: compare search popularity](/demand/global-en/compare/dna-my-dog-vs-wisdom-panel): 40.2% against 4.4% Share of Search.
- [Basepaws vs DNA My Dog: compare search popularity](/demand/global-en/compare/basepaws-vs-dna-my-dog): 4.4% Share of Search each.

## How did search popularity change for pet dna test services worldwide in August 2026?

- In August 2026, Basepaws overtook DNA My Dog to rank 3rd among pet dna test services worldwide, at 4.4%.
- In August 2026, Wisdom Panel gained estimated Share of Search among pet dna test services worldwide, from 36.1% to 40.2%.
- In August 2026, Embark lost estimated Share of Search among pet dna test services worldwide, from 54.1% to 49.1%.
- Estimated monthly branded searches for EasyDNA worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Embark | 49.1% | 74K | -18.2% | Embark |
| 2 | Wisdom Panel | 40.2% | 60.5K | 0.0% | Wisdom Panel |
| 3 | Basepaws | 4.4% | 6.6K | +22.2% | Basepaws |
| 4 | DNA My Dog | 4.4% | 6.6K | -18.5% | DNA My Dog |
| 5 | EasyDNA | 1.9% | 2.9K | 0.0% | EasyDNA |
| — | Orivet | — | — | — | Orivet |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Embark | 74K | 48.2% | 1 |
| Oct 2025 | Wisdom Panel | 60.5K | 39.4% | 2 |
| Oct 2025 | Basepaws | 8.1K | 5.3% | 3 |
| Oct 2025 | DNA My Dog | 6.6K | 4.3% | 4 |
| Oct 2025 | EasyDNA | 4.4K | 2.9% | 5 |
| Oct 2025 | Orivet | — | — | — |
| Nov 2025 | Embark | 90.5K | 52.2% | 1 |
| Nov 2025 | Wisdom Panel | 60.5K | 34.9% | 2 |
| Nov 2025 | Basepaws | 9.9K | 5.7% | 3 |
| Nov 2025 | DNA My Dog | 8.1K | 4.7% | 4 |
| Nov 2025 | EasyDNA | 4.4K | 2.5% | 5 |
| Nov 2025 | Orivet | — | — | — |
| Dec 2025 | Embark | 135K | 58.7% | 1 |
| Dec 2025 | Wisdom Panel | 74K | 32.2% | 2 |
| Dec 2025 | Basepaws | 9.9K | 4.3% | 3 |
| Dec 2025 | DNA My Dog | 6.6K | 2.9% | 4 |
| Dec 2025 | EasyDNA | 4.4K | 1.9% | 5 |
| Dec 2025 | Orivet | — | — | — |
| Jan 2026 | Embark | 135K | 57.5% | 1 |
| Jan 2026 | Wisdom Panel | 74K | 31.5% | 2 |
| Jan 2026 | Basepaws | 12.1K | 5.2% | 3 |
| Jan 2026 | DNA My Dog | 8.1K | 3.5% | 4 |
| Jan 2026 | EasyDNA | 5.4K | 2.3% | 5 |
| Jan 2026 | Orivet | — | — | — |
| Feb 2026 | Embark | 110K | 57.3% | 1 |
| Feb 2026 | Wisdom Panel | 60.5K | 31.5% | 2 |
| Feb 2026 | Basepaws | 9.9K | 5.2% | 3 |
| Feb 2026 | DNA My Dog | 8.1K | 4.2% | 4 |
| Feb 2026 | EasyDNA | 3.6K | 1.9% | 5 |
| Feb 2026 | Orivet | — | — | — |
| Mar 2026 | Embark | 110K | 57% | 1 |
| Mar 2026 | Wisdom Panel | 60.5K | 31.4% | 2 |
| Mar 2026 | DNA My Dog | 9.9K | 5.1% | 3 |
| Mar 2026 | Basepaws | 8.1K | 4.2% | 4 |
| Mar 2026 | EasyDNA | 4.4K | 2.3% | 5 |
| Mar 2026 | Orivet | — | — | — |
| Apr 2026 | Embark | 110K | 61.6% | 1 |
| Apr 2026 | Wisdom Panel | 49.5K | 27.7% | 2 |
| Apr 2026 | DNA My Dog | 8.1K | 4.5% | 3 |
| Apr 2026 | Basepaws | 6.6K | 3.7% | 4 |
| Apr 2026 | EasyDNA | 4.4K | 2.5% | 5 |
| Apr 2026 | Orivet | — | — | — |
| May 2026 | Embark | 90.5K | 53.8% | 1 |
| May 2026 | Wisdom Panel | 60.5K | 36% | 2 |
| May 2026 | DNA My Dog | 8.1K | 4.8% | 3 |
| May 2026 | Basepaws | 5.4K | 3.2% | 4 |
| May 2026 | EasyDNA | 3.6K | 2.1% | 5 |
| May 2026 | Orivet | — | — | — |
| Jun 2026 | Embark | 110K | 62.1% | 1 |
| Jun 2026 | Wisdom Panel | 49.5K | 28% | 2 |
| Jun 2026 | DNA My Dog | 8.1K | 4.6% | 3 |
| Jun 2026 | Basepaws | 6.6K | 3.7% | 4 |
| Jun 2026 | EasyDNA | 2.9K | 1.6% | 5 |
| Jun 2026 | Orivet | — | — | — |
| Jul 2026 | Embark | 90.5K | 54.1% | 1 |
| Jul 2026 | Wisdom Panel | 60.5K | 36.1% | 2 |
| Jul 2026 | DNA My Dog | 8.1K | 4.8% | 3 |
| Jul 2026 | Basepaws | 5.4K | 3.2% | 4 |
| Jul 2026 | EasyDNA | 2.9K | 1.7% | 5 |
| Jul 2026 | Orivet | — | — | — |
| Aug 2026 | Embark | 74K | 49.1% | 1 |
| Aug 2026 | Wisdom Panel | 60.5K | 40.2% | 2 |
| Aug 2026 | Basepaws | 6.6K | 4.4% | 3 |
| Aug 2026 | DNA My Dog | 6.6K | 4.4% | 4 |
| Aug 2026 | EasyDNA | 2.9K | 1.9% | 5 |
| Aug 2026 | Orivet | — | — | — |
| Sep 2026 | Basepaws | — | — | — |
| Sep 2026 | DNA My Dog | — | — | — |
| Sep 2026 | EasyDNA | — | — | — |
| Sep 2026 | Embark | — | — | — |
| Sep 2026 | Orivet | — | — | — |
| Sep 2026 | Wisdom Panel | — | — | — |

## What is being compared

- **Basepaws**: Measured on the search term “base paws”.
- **DNA My Dog**: Measured on the search term “dna my dog”.
- **EasyDNA**: Measured on the search term “easy dna”.
- **Embark**: Measured on the search term “embark vet”.
- **Orivet**: Measured on the search term “orivet pet”.
- **Wisdom Panel**: Measured on the search term “wisdom panel”.

- [Basepaws](/demand/global-en/brands/basepaws)
- [DNA My Dog](/demand/global-en/brands/dna-my-dog)
- [EasyDNA](/demand/global-en/brands/easydna)
- [Embark](/demand/global-en/brands/embark)
- [Orivet](/demand/global-en/brands/orivet)
- [Wisdom Panel](/demand/global-en/brands/wisdom-panel)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pet dna test services worldwide?

In August 2026, Embark was the most searched among pet dna test services worldwide, with an estimated 74K branded searches and 49.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Pet dna test services: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/pet-dna-test-services

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pet-dna-test-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.