---
title: "Pet boarding services: Which brands are most popular in search?"
description: "Compare the pet boarding services shoppers choose between. Share of Search among PetSmart, TrustedHousesitters, Fetch, Camp Bow Wow, Rover and Wag, the pet boarding services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/pet-boarding-services"
publisher: "Brandwave"
---

# Pet boarding services: Which brands are most popular in search?

Compare the pet boarding services shoppers choose between. Share of Search among PetSmart, TrustedHousesitters, Fetch, Camp Bow Wow, Rover and Wag, the pet boarding services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pet boarding services
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: PetSmart, 95.1%

## Which brand is most popular in search among pet boarding services worldwide?

- In August 2026, PetSmart was the most searched among pet boarding services worldwide, with an estimated 7.5M branded searches and 95.1% estimated Share of Search within this set.
- TrustedHousesitters is in 2nd place, 92.6 percentage points behind at 2.6% Share of Search.
- Across the 11 months ending August 2026, PetSmart’s estimated Share of Search among pet boarding services worldwide peaked at 95.8% in November 2025 and was lowest at 94.5% in June 2026.
- Across the 11 months ending August 2026, Fetch rose from 4th to 3rd among pet boarding services worldwide.
- Across the 11 months ending August 2026, Camp Bow Wow fell from 3rd to 4th among pet boarding services worldwide.
- Across the 11 months ending August 2026, PetSmart, TrustedHousesitters, Rover and Wag held steady: their estimated Share of Search among pet boarding services worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [PetSmart vs TrustedHousesitters: compare search popularity](/demand/global-en/compare/petsmart-vs-trustedhousesitters): 95.1% against 2.6% Share of Search.

## How did search popularity change for pet boarding services worldwide in August 2026?

- Estimated monthly branded searches for TrustedHousesitters worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026.
- Estimated monthly branded searches for Rover worldwide rose 21.8% over 11 measured months, from 15.7K to 19.1K in August 2026.
- Estimated monthly branded searches for Fetch worldwide rose 20.4% over 11 measured months, from 68.7K to 82.7K in August 2026.
- Estimated monthly branded searches for Wag worldwide fell 38.4% over 11 measured months, from 7.3K to 4.5K in August 2026.
- Estimated monthly branded searches for Camp Bow Wow worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | PetSmart | 95.1% | 7.5M | 0.0% | PetSmart |
| 2 | TrustedHousesitters | 2.6% | 201K | +21.8% | TrustedHousesitters |
| 3 | Fetch | 1.1% | 82.7K | +0.4% | Fetch |
| 4 | Camp Bow Wow | 0.94% | 74K | 0.0% | Camp Bow Wow |
| 5 | Rover | 0.24% | 19.1K | +20.9% | Rover |
| 6 | Wag | 0.06% | 4.5K | -6.3% | Wag |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | PetSmart | 7.5M | 95.6% | 1 |
| Oct 2025 | TrustedHousesitters | 165K | 2.1% | 2 |
| Oct 2025 | Camp Bow Wow | 90.5K | 1.2% | 3 |
| Oct 2025 | Fetch | 68.7K | 0.88% | 4 |
| Oct 2025 | Rover | 15.7K | 0.2% | 5 |
| Oct 2025 | Wag | 7.3K | 0.09% | 6 |
| Nov 2025 | PetSmart | 7.5M | 95.8% | 1 |
| Nov 2025 | TrustedHousesitters | 165K | 2.1% | 2 |
| Nov 2025 | Camp Bow Wow | 74K | 0.95% | 3 |
| Nov 2025 | Fetch | 66.9K | 0.86% | 4 |
| Nov 2025 | Rover | 12.8K | 0.16% | 5 |
| Nov 2025 | Wag | 6.3K | 0.08% | 6 |
| Dec 2025 | PetSmart | 7.5M | 95.8% | 1 |
| Dec 2025 | TrustedHousesitters | 165K | 2.1% | 2 |
| Dec 2025 | Camp Bow Wow | 74K | 0.95% | 3 |
| Dec 2025 | Fetch | 69.1K | 0.88% | 4 |
| Dec 2025 | Rover | 15.5K | 0.2% | 5 |
| Dec 2025 | Wag | 6.3K | 0.08% | 6 |
| Jan 2026 | PetSmart | 7.5M | 95.1% | 1 |
| Jan 2026 | TrustedHousesitters | 201K | 2.6% | 2 |
| Jan 2026 | Fetch | 83.1K | 1.1% | 3 |
| Jan 2026 | Camp Bow Wow | 74K | 0.94% | 4 |
| Jan 2026 | Rover | 19K | 0.24% | 5 |
| Jan 2026 | Wag | 8.5K | 0.11% | 6 |
| Feb 2026 | PetSmart | 6.1M | 94.9% | 1 |
| Feb 2026 | TrustedHousesitters | 165K | 2.6% | 2 |
| Feb 2026 | Camp Bow Wow | 74K | 1.1% | 3 |
| Feb 2026 | Fetch | 67.9K | 1.1% | 4 |
| Feb 2026 | Rover | 13K | 0.2% | 5 |
| Feb 2026 | Wag | 6K | 0.09% | 6 |
| Mar 2026 | PetSmart | 7.5M | 95% | 1 |
| Mar 2026 | TrustedHousesitters | 165K | 2.1% | 2 |
| Mar 2026 | Fetch | 118K | 1.5% | 3 |
| Mar 2026 | Camp Bow Wow | 90.5K | 1.1% | 4 |
| Mar 2026 | Rover | 15.7K | 0.2% | 5 |
| Mar 2026 | Wag | 6.3K | 0.08% | 6 |
| Apr 2026 | PetSmart | 7.5M | 95.2% | 1 |
| Apr 2026 | TrustedHousesitters | 165K | 2.1% | 2 |
| Apr 2026 | Fetch | 98.5K | 1.3% | 3 |
| Apr 2026 | Camp Bow Wow | 90.5K | 1.2% | 4 |
| Apr 2026 | Rover | 19.1K | 0.24% | 5 |
| Apr 2026 | Wag | 6.3K | 0.08% | 6 |
| May 2026 | PetSmart | 7.5M | 95.6% | 1 |
| May 2026 | TrustedHousesitters | 165K | 2.1% | 2 |
| May 2026 | Camp Bow Wow | 90.5K | 1.2% | 3 |
| May 2026 | Fetch | 67.9K | 0.87% | 4 |
| May 2026 | Rover | 19.1K | 0.24% | 5 |
| May 2026 | Wag | 5.5K | 0.07% | 6 |
| Jun 2026 | PetSmart | 6.1M | 94.5% | 1 |
| Jun 2026 | TrustedHousesitters | 165K | 2.5% | 2 |
| Jun 2026 | Camp Bow Wow | 90.5K | 1.4% | 3 |
| Jun 2026 | Fetch | 82.1K | 1.3% | 4 |
| Jun 2026 | Rover | 16.1K | 0.25% | 5 |
| Jun 2026 | Wag | 5.5K | 0.08% | 6 |
| Jul 2026 | PetSmart | 7.5M | 95.6% | 1 |
| Jul 2026 | TrustedHousesitters | 165K | 2.1% | 2 |
| Jul 2026 | Fetch | 82.4K | 1.1% | 3 |
| Jul 2026 | Camp Bow Wow | 74K | 0.95% | 4 |
| Jul 2026 | Rover | 15.8K | 0.2% | 5 |
| Jul 2026 | Wag | 4.8K | 0.06% | 6 |
| Aug 2026 | PetSmart | 7.5M | 95.1% | 1 |
| Aug 2026 | TrustedHousesitters | 201K | 2.6% | 2 |
| Aug 2026 | Fetch | 82.7K | 1.1% | 3 |
| Aug 2026 | Camp Bow Wow | 74K | 0.94% | 4 |
| Aug 2026 | Rover | 19.1K | 0.24% | 5 |
| Aug 2026 | Wag | 4.5K | 0.06% | 6 |
| Sep 2026 | Camp Bow Wow | — | — | — |
| Sep 2026 | Fetch | — | — | — |
| Sep 2026 | PetSmart | — | — | — |
| Sep 2026 | Rover | — | — | — |
| Sep 2026 | TrustedHousesitters | — | — | — |
| Sep 2026 | Wag | — | — | — |

## What is being compared

- **Camp Bow Wow**: Measured on the search term “camp bow wow”.
- **Fetch**: Measured on the search terms “dog insurance fetch”, “fetch cat insurance”, “fetch dog insurance”, “fetch insurance”, “fetch pet insurance”, “fetchpet com” and “pet insurance fetch”, summed into one figure.
- **PetSmart**: Measured on the search term “petsmart”.
- **Rover**: Measured on the search terms “rover dog walking” and “rover pet care”, summed into one figure.
- **TrustedHousesitters**: Measured on the search term “trustedhousesitters”.
- **Wag**: Measured on the search terms “wag app” and “wag dog walking”, summed into one figure.

- [Camp Bow Wow](/demand/global-en/brands/camp-bow-wow)
- [Fetch](/demand/global-en/brands/fetch-pet-insurance)
- [PetSmart](/demand/global-en/brands/petsmart)
- [Rover](/demand/global-en/brands/rover-pet-care)
- [TrustedHousesitters](/demand/global-en/brands/trustedhousesitters)
- [Wag](/demand/global-en/brands/wag)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pet boarding services worldwide?

In August 2026, PetSmart was the most searched among pet boarding services worldwide, with an estimated 7.5M branded searches and 95.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Pet boarding services: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/pet-boarding-services

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pet-boarding-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.