--- title: "KONG vs Snooza: Which is searched more?" description: "Is KONG or Snooza more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet bed brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/pet-bed-brands/compare/kong-vs-snooza" publisher: "Brandwave" --- # KONG vs Snooza: Which is searched more? Is KONG or Snooza more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet bed brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KONG and Snooza - **Competitive set**: Pet bed brands - **Market**: Global - **Month measured**: Sep 2026 - **KONG Share of Search**: 73.5% - **Snooza Share of Search**: 4.1% ## Is KONG or Snooza more popular in search? - In September 2026, KONG had more branded searches than Snooza among pet bed brands worldwide. KONG had about 64,300 branded searches, while Snooza had 3,600. KONG made up 73.5% of all pet bed brand searches we track, and Snooza accounted for 4.1%. - KONG was ahead of Snooza in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, KONG’s share of searches among pet bed brands worldwide moved from 75.4% to 73.5%, and its estimated monthly branded searches moved from 78.6K to 64.3K. - Across the 12 months ending September 2026, Snooza’s share of searches among pet bed brands worldwide moved from 3.5% to 4.1%, and its estimated monthly branded searches held steady at 3.6K. ## Top pet bed brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither KONG nor Snooza showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Big Barker | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | FurHaven | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | K9 Ballistics | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | PetFusion | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | KONG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Paws for Life | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Snooza | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Best Friends by Sheri | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet bed brands - Asked ChatGPT "Which pet bed brand should I buy?": 1. FurHaven, 2. PetFusion, 3. Big Barker, 4. K9 Ballistics - Asked ChatGPT "What are the best pet bed brands?": 1. Big Barker, 2. FurHaven, 3. K9 Ballistics, 4. PetFusion - Asked ChatGPT "What's the best pet bed brand for a comfy pet?": 1. Big Barker, 2. FurHaven - Searched Google, AI Overview "orthopaedic pet bed": 1. Big Barker, 2. K9 Ballistics - Searched Google, AI Overview "washable dog bed": named none of the brands we track Not named in any answer: KONG, Paws for Life, Snooza and Best Friends by Sheri. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for pet bed brands worldwide in September 2026? - In September 2026, Snooza gained share of searches among pet bed brands worldwide, from 3.5% to 4.1%. - In September 2026, KONG lost share of searches among pet bed brands worldwide, from 75.9% to 73.5%. ## Month by month | Month | KONG estimated searches | KONG Share of Search | KONG rank | Snooza estimated searches | Snooza Share of Search | Snooza rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 78.6K | 75.4% | 1 | 3.6K | 3.5% | 4 | | Nov 2025 | 109K | 77.4% | 1 | 4.4K | 3.1% | 4 | | Dec 2025 | 132K | 79.9% | 1 | 3.6K | 2.2% | 6 | | Jan 2026 | 109K | 76.4% | 1 | 4.4K | 3.1% | 4 | | Feb 2026 | 88.8K | 78% | 1 | 2.9K | 2.5% | 4 | | Mar 2026 | 92.1K | 76.9% | 1 | 4.4K | 3.7% | 4 | | Apr 2026 | 75.3K | 73.7% | 1 | 3.6K | 3.5% | 4 | | May 2026 | 64.3K | 70.3% | 1 | 4.4K | 4.8% | 4 | | Jun 2026 | 64.3K | 72.3% | 1 | 4.4K | 4.9% | 4 | | Jul 2026 | 67.6K | 72.4% | 1 | 4.4K | 4.7% | 4 | | Aug 2026 | 78.6K | 75.9% | 1 | 3.6K | 3.5% | 4 | | Sep 2026 | 64.3K | 73.5% | 1 | 3.6K | 4.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using KONG’s and Snooza’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KONG**: Measured on the search terms “kong dog toy” and “kong toys”, summed into one figure. - **Snooza**: Measured on the search term “snooza”. - [KONG profile](/demand/global-en/brands/kong) - [Snooza profile](/demand/global-en/brands/snooza) - [All pet bed brands worldwide](/demand/global-en/categories/pet-bed-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KONG or Snooza more popular in search? In September 2026, KONG had more branded searches than Snooza among pet bed brands worldwide. KONG had about 64,300 branded searches, while Snooza had 3,600. KONG made up 73.5% of all pet bed brand searches we track, and Snooza accounted for 4.1%. ## Cite this page Brandwave. "KONG vs Snooza: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/pet-bed-brands/compare/kong-vs-snooza This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pet-bed-brands/compare/kong-vs-snooza. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.