---
title: "Pet bed brands: Which brands are most popular in search?"
description: "Compare the pet bed brands people buy. Share of Search among KONG, Bark, Paws for Life, Snooza and Best Friends by Sheri, the pet bed brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/pet-bed-brands"
publisher: "Brandwave"
---

# Pet bed brands: Which brands are most popular in search?

Compare the pet bed brands people buy. Share of Search among KONG, Bark, Paws for Life, Snooza and Best Friends by Sheri, the pet bed brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pet bed brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: KONG, 70.4%

## Which brand is most popular in search among pet bed brands worldwide?

- In August 2026, KONG was the most searched among pet bed brands worldwide, with an estimated 78.6K branded searches and 70.4% estimated Share of Search within this set.
- Bark is in 2nd place, 50.5 percentage points behind at 19.9% Share of Search.
- Across the 11 months ending August 2026, KONG’s estimated Share of Search among pet bed brands worldwide peaked at 77.4% in December 2025 and was lowest at 68.2% in May 2026.
- Across the 11 months ending August 2026, Bark’s estimated Share of Search among pet bed brands worldwide peaked at 19.9% in August 2026 and was lowest at 14.8% in March 2026.
- Across the 11 months ending August 2026, Paws for Life’s estimated Share of Search among pet bed brands worldwide peaked at 7% in June 2026 and was lowest at 3.9% in December 2025.
- Across the 11 months ending August 2026, Snooza’s estimated Share of Search among pet bed brands worldwide peaked at 4.7% in June 2026 and was lowest at 2.1% in December 2025.
- Across the 11 months ending August 2026, KONG, Bark, Paws for Life, Snooza and Best Friends by Sheri held steady: their estimated Share of Search among pet bed brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [KONG vs Bark: compare search popularity](/demand/global-en/compare/bark-vs-kong): 70.4% against 19.9% Share of Search.
- [KONG vs Paws for Life: compare search popularity](/demand/global-en/compare/kong-vs-paws-for-life): 70.4% against 5.9% Share of Search.
- [KONG vs Snooza: compare search popularity](/demand/global-en/compare/kong-vs-snooza): 70.4% against 3.2% Share of Search.
- [Bark vs Paws for Life: compare search popularity](/demand/global-en/compare/bark-vs-paws-for-life): 19.9% against 5.9% Share of Search.
- [Bark vs Snooza: compare search popularity](/demand/global-en/compare/bark-vs-snooza): 19.9% against 3.2% Share of Search.
- [Paws for Life vs Snooza: compare search popularity](/demand/global-en/compare/paws-for-life-vs-snooza): 5.9% against 3.2% Share of Search.

## How did search popularity change for pet bed brands worldwide in August 2026?

- In August 2026, Bark gained estimated Share of Search among pet bed brands worldwide, from 18.6% to 19.9%.
- In August 2026, KONG gained estimated Share of Search among pet bed brands worldwide, from 69.4% to 70.4%.
- In August 2026, Snooza lost estimated Share of Search among pet bed brands worldwide, from 4.5% to 3.2%.
- In August 2026, Paws for Life lost estimated Share of Search among pet bed brands worldwide, from 6.8% to 5.9%.
- Estimated monthly branded searches for Best Friends by Sheri worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | KONG | 70.4% | 78.6K | +16.3% | The KONG Company |
| 2 | Bark | 19.9% | 22.2K | +22.7% | Bark |
| 3 | Paws for Life | 5.9% | 6.6K | 0.0% | Paws for Life |
| 4 | Snooza | 3.2% | 3.6K | -18.2% | Snooza |
| 5 | Best Friends by Sheri | 0.64% | 720 | 0.0% | Best Friends by Sheri |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | KONG | 78.6K | 70.2% | 1 |
| Oct 2025 | Bark | 22.2K | 19.8% | 2 |
| Oct 2025 | Paws for Life | 6.6K | 5.9% | 3 |
| Oct 2025 | Snooza | 3.6K | 3.2% | 4 |
| Oct 2025 | Best Friends by Sheri | 1K | 0.89% | 5 |
| Nov 2025 | KONG | 109K | 73.5% | 1 |
| Nov 2025 | Bark | 27.1K | 18.3% | 2 |
| Nov 2025 | Paws for Life | 6.6K | 4.5% | 3 |
| Nov 2025 | Snooza | 4.4K | 3% | 4 |
| Nov 2025 | Best Friends by Sheri | 1K | 0.68% | 5 |
| Dec 2025 | KONG | 132K | 77.4% | 1 |
| Dec 2025 | Bark | 27.1K | 15.9% | 2 |
| Dec 2025 | Paws for Life | 6.6K | 3.9% | 3 |
| Dec 2025 | Snooza | 3.6K | 2.1% | 4 |
| Dec 2025 | Best Friends by Sheri | 1.3K | 0.76% | 5 |
| Jan 2026 | KONG | 109K | 75.9% | 1 |
| Jan 2026 | Bark | 22.2K | 15.5% | 2 |
| Jan 2026 | Paws for Life | 6.6K | 4.6% | 3 |
| Jan 2026 | Snooza | 4.4K | 3.1% | 4 |
| Jan 2026 | Best Friends by Sheri | 1.3K | 0.91% | 5 |
| Feb 2026 | KONG | 88.8K | 76.5% | 1 |
| Feb 2026 | Bark | 18.1K | 15.6% | 2 |
| Feb 2026 | Paws for Life | 5.4K | 4.7% | 3 |
| Feb 2026 | Snooza | 2.9K | 2.5% | 4 |
| Feb 2026 | Best Friends by Sheri | 880 | 0.76% | 5 |
| Mar 2026 | KONG | 92.1K | 75.4% | 1 |
| Mar 2026 | Bark | 18.1K | 14.8% | 2 |
| Mar 2026 | Paws for Life | 6.6K | 5.4% | 3 |
| Mar 2026 | Snooza | 4.4K | 3.6% | 4 |
| Mar 2026 | Best Friends by Sheri | 880 | 0.72% | 5 |
| Apr 2026 | KONG | 75.3K | 72.1% | 1 |
| Apr 2026 | Bark | 18.1K | 17.3% | 2 |
| Apr 2026 | Paws for Life | 6.6K | 6.3% | 3 |
| Apr 2026 | Snooza | 3.6K | 3.4% | 4 |
| Apr 2026 | Best Friends by Sheri | 880 | 0.84% | 5 |
| May 2026 | KONG | 64.3K | 68.2% | 1 |
| May 2026 | Bark | 18.1K | 19.2% | 2 |
| May 2026 | Paws for Life | 6.6K | 7% | 3 |
| May 2026 | Snooza | 4.4K | 4.7% | 4 |
| May 2026 | Best Friends by Sheri | 880 | 0.93% | 5 |
| Jun 2026 | KONG | 64.3K | 68.3% | 1 |
| Jun 2026 | Bark | 18.1K | 19.2% | 2 |
| Jun 2026 | Paws for Life | 6.6K | 7% | 3 |
| Jun 2026 | Snooza | 4.4K | 4.7% | 4 |
| Jun 2026 | Best Friends by Sheri | 720 | 0.76% | 5 |
| Jul 2026 | KONG | 67.6K | 69.4% | 1 |
| Jul 2026 | Bark | 18.1K | 18.6% | 2 |
| Jul 2026 | Paws for Life | 6.6K | 6.8% | 3 |
| Jul 2026 | Snooza | 4.4K | 4.5% | 4 |
| Jul 2026 | Best Friends by Sheri | 720 | 0.74% | 5 |
| Aug 2026 | KONG | 78.6K | 70.4% | 1 |
| Aug 2026 | Bark | 22.2K | 19.9% | 2 |
| Aug 2026 | Paws for Life | 6.6K | 5.9% | 3 |
| Aug 2026 | Snooza | 3.6K | 3.2% | 4 |
| Aug 2026 | Best Friends by Sheri | 720 | 0.64% | 5 |
| Sep 2026 | Bark | — | — | — |
| Sep 2026 | Best Friends by Sheri | — | — | — |
| Sep 2026 | KONG | — | — | — |
| Sep 2026 | Paws for Life | — | — | — |
| Sep 2026 | Snooza | — | — | — |

## What is being compared

- **Bark**: Measured on the search term “bark app”.
- **Best Friends by Sheri**: Measured on the search term “best friends by sheri”.
- **KONG**: Measured on the search terms “kong dog toy” and “kong toys”, summed into one figure.
- **Paws for Life**: Measured on the search term “paws for life”.
- **Snooza**: Measured on the search term “snooza”.

- [Bark](/demand/global-en/brands/bark)
- [Best Friends by Sheri](/demand/global-en/brands/best-friends-by-sheri)
- [KONG](/demand/global-en/brands/kong)
- [Paws for Life](/demand/global-en/brands/paws-for-life)
- [Snooza](/demand/global-en/brands/snooza)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pet bed brands worldwide?

In August 2026, KONG was the most searched among pet bed brands worldwide, with an estimated 78.6K branded searches and 70.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Pet bed brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/pet-bed-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pet-bed-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.