--- title: "Pet accessory brands: Which are searched most?" description: "Compare the pet accessory brands people buy. Share of Search among KONG, Savic, Ferplast, EzyDog, Petmate, Dogit and Rogz, the pet accessory brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/pet-accessory-brands" publisher: "Brandwave" --- # Pet accessory brands: Which are searched most? Compare the pet accessory brands people buy. Share of Search among KONG, Savic, Ferplast, EzyDog, Petmate, Dogit and Rogz, the pet accessory brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Pet accessory brands - **Market**: Global - **Brands compared**: 7 - **Month measured**: Sep 2026 - **Highest Share of Search**: KONG, 48% ## Which brand is most popular in search among pet accessory brands worldwide? - In September 2026, KONG was the most searched among pet accessory brands worldwide, with an estimated 64.3K branded searches and 48% estimated Share of Search within this set. - Savic is in 2nd place, 23.3 percentage points behind at 24.7% Share of Search. - Across the 12 months ending September 2026, KONG’s estimated Share of Search among pet accessory brands worldwide decreased from 50.2% to 48%. - Across the 12 months ending September 2026, Savic’s estimated Share of Search among pet accessory brands worldwide increased from 21.2% to 24.7%. - Across the 12 months ending September 2026, Ferplast’s estimated Share of Search among pet accessory brands worldwide decreased from 11.6% to 11%. - Across the 12 months ending September 2026, Rogz’s estimated Share of Search among pet accessory brands worldwide decreased from 2.3% to 1.8%. - Across the 12 months ending September 2026, KONG’s estimated Share of Search among pet accessory brands worldwide peaked at 62.3% in January 2026 and was lowest at 48% in September 2026. - Across the 12 months ending September 2026, Savic’s estimated Share of Search among pet accessory brands worldwide peaked at 24.7% in September 2026 and was lowest at 12.7% in January 2026. - Across the 12 months ending September 2026, Ferplast’s estimated Share of Search among pet accessory brands worldwide peaked at 12.1% in June 2026 and was lowest at 6.9% in December 2025. - Across the 12 months ending September 2026, EzyDog’s estimated Share of Search among pet accessory brands worldwide peaked at 9.9% in June 2026 and was lowest at 6.3% in February 2026. - Across the 12 months ending September 2026, Petmate’s estimated Share of Search among pet accessory brands worldwide peaked at 5.4% in April 2026 and was lowest at 3.5% in November 2025. - Across the 12 months ending September 2026, Dogit’s estimated Share of Search among pet accessory brands worldwide peaked at 3% in June 2026 and was lowest at 1.1% in December 2025. - Across the 12 months ending September 2026, Dogit rose from 7th to 6th among pet accessory brands worldwide. - Across the 12 months ending September 2026, Rogz fell from 6th to 7th among pet accessory brands worldwide. - Across the 12 months ending September 2026, EzyDog and Petmate held steady: their estimated Share of Search among pet accessory brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [KONG vs Savic: compare search popularity](/demand/global-en/compare/kong-vs-savic): 48% against 24.7% Share of Search. - [KONG vs Ferplast: compare search popularity](/demand/global-en/compare/ferplast-vs-kong): 48% against 11% Share of Search. - [KONG vs EzyDog: compare search popularity](/demand/global-en/compare/ezydog-vs-kong): 48% against 7.4% Share of Search. - [KONG vs Petmate: compare search popularity](/demand/global-en/compare/kong-vs-petmate): 48% against 4.9% Share of Search. - [Savic vs Ferplast: compare search popularity](/demand/global-en/compare/ferplast-vs-savic): 24.7% against 11% Share of Search. - [Savic vs EzyDog: compare search popularity](/demand/global-en/compare/ezydog-vs-savic): 24.7% against 7.4% Share of Search. - [Savic vs Petmate: compare search popularity](/demand/global-en/compare/petmate-vs-savic): 24.7% against 4.9% Share of Search. - [Ferplast vs EzyDog: compare search popularity](/demand/global-en/compare/ezydog-vs-ferplast): 11% against 7.4% Share of Search. - [Ferplast vs Petmate: compare search popularity](/demand/global-en/compare/ferplast-vs-petmate): 11% against 4.9% Share of Search. - [EzyDog vs Petmate: compare search popularity](/demand/global-en/compare/ezydog-vs-petmate): 7.4% against 4.9% Share of Search. ## How did search popularity change for pet accessory brands worldwide in September 2026? - In September 2026, Savic gained estimated Share of Search among pet accessory brands worldwide, from 21.9% to 24.7%. - In September 2026, Ferplast gained estimated Share of Search among pet accessory brands worldwide, from 9.8% to 11%. - In September 2026, Petmate gained estimated Share of Search among pet accessory brands worldwide, from 4.4% to 4.9%. - In September 2026, KONG lost estimated Share of Search among pet accessory brands worldwide, from 52.1% to 48%. - In September 2026, EzyDog lost estimated Share of Search among pet accessory brands worldwide, from 8% to 7.4%. - Estimated monthly branded searches for Rogz worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | KONG | 48% | 64.3K | -18.2% | The KONG Company | | 2 | Savic | 24.7% | 33.1K | 0.0% | Savic | | 3 | Ferplast | 11% | 14.8K | 0.0% | Ferplast | | 4 | EzyDog | 7.4% | 9.9K | -18.2% | EzyDog | | 5 | Petmate | 4.9% | 6.6K | 0.0% | Petmate | | 6 | Dogit | 2.2% | 2.9K | 0.0% | Rolf C. Hagen Inc. | | 7 | Rogz | 1.8% | 2.4K | -17.2% | Rogz | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | KONG | 78.6K | 50.2% | 1 | | Oct 2025 | Savic | 33.1K | 21.2% | 2 | | Oct 2025 | Ferplast | 18.1K | 11.6% | 3 | | Oct 2025 | EzyDog | 12.1K | 7.7% | 4 | | Oct 2025 | Petmate | 8.1K | 5.2% | 5 | | Oct 2025 | Rogz | 3.6K | 2.3% | 6 | | Oct 2025 | Dogit | 2.9K | 1.9% | 7 | | Nov 2025 | KONG | 109K | 58.1% | 1 | | Nov 2025 | Savic | 33.1K | 17.7% | 2 | | Nov 2025 | Ferplast | 18.1K | 9.7% | 3 | | Nov 2025 | EzyDog | 14.8K | 7.9% | 4 | | Nov 2025 | Petmate | 6.6K | 3.5% | 5 | | Nov 2025 | Dogit | 2.9K | 1.6% | 6 | | Nov 2025 | Rogz | 2.9K | 1.6% | 7 | | Dec 2025 | KONG | 132K | 61.3% | 1 | | Dec 2025 | Savic | 40.5K | 18.8% | 2 | | Dec 2025 | EzyDog | 14.8K | 6.9% | 3 | | Dec 2025 | Ferplast | 14.8K | 6.9% | 4 | | Dec 2025 | Petmate | 8.1K | 3.8% | 5 | | Dec 2025 | Rogz | 2.9K | 1.3% | 6 | | Dec 2025 | Dogit | 2.4K | 1.1% | 7 | | Jan 2026 | KONG | 109K | 62.3% | 1 | | Jan 2026 | Savic | 22.2K | 12.7% | 2 | | Jan 2026 | Ferplast | 18.1K | 10.4% | 3 | | Jan 2026 | EzyDog | 12.1K | 6.9% | 4 | | Jan 2026 | Petmate | 8.1K | 4.6% | 5 | | Jan 2026 | Rogz | 2.9K | 1.7% | 6 | | Jan 2026 | Dogit | 2.4K | 1.4% | 7 | | Feb 2026 | KONG | 88.8K | 56.6% | 1 | | Feb 2026 | Savic | 27.1K | 17.3% | 2 | | Feb 2026 | Ferplast | 18.1K | 11.5% | 3 | | Feb 2026 | EzyDog | 9.9K | 6.3% | 4 | | Feb 2026 | Petmate | 8.1K | 5.2% | 5 | | Feb 2026 | Dogit | 2.4K | 1.5% | 6 | | Feb 2026 | Rogz | 2.4K | 1.5% | 7 | | Mar 2026 | KONG | 92.1K | 56.6% | 1 | | Mar 2026 | Savic | 27.1K | 16.6% | 2 | | Mar 2026 | Ferplast | 18.1K | 11.1% | 3 | | Mar 2026 | EzyDog | 12.1K | 7.4% | 4 | | Mar 2026 | Petmate | 8.1K | 5% | 5 | | Mar 2026 | Dogit | 2.9K | 1.8% | 6 | | Mar 2026 | Rogz | 2.4K | 1.5% | 7 | | Apr 2026 | KONG | 75.3K | 50.6% | 1 | | Apr 2026 | Savic | 33.1K | 22.3% | 2 | | Apr 2026 | Ferplast | 14.8K | 10% | 3 | | Apr 2026 | EzyDog | 12.1K | 8.1% | 4 | | Apr 2026 | Petmate | 8.1K | 5.4% | 5 | | Apr 2026 | Dogit | 2.9K | 2% | 6 | | Apr 2026 | Rogz | 2.4K | 1.6% | 7 | | May 2026 | KONG | 64.3K | 49.2% | 1 | | May 2026 | Savic | 27.1K | 20.7% | 2 | | May 2026 | Ferplast | 14.8K | 11.3% | 3 | | May 2026 | EzyDog | 12.1K | 9.3% | 4 | | May 2026 | Petmate | 6.6K | 5% | 5 | | May 2026 | Dogit | 2.9K | 2.2% | 6 | | May 2026 | Rogz | 2.9K | 2.2% | 7 | | Jun 2026 | KONG | 64.3K | 52.7% | 1 | | Jun 2026 | Savic | 18.1K | 14.8% | 2 | | Jun 2026 | Ferplast | 14.8K | 12.1% | 3 | | Jun 2026 | EzyDog | 12.1K | 9.9% | 4 | | Jun 2026 | Petmate | 6.6K | 5.4% | 5 | | Jun 2026 | Dogit | 3.6K | 3% | 6 | | Jun 2026 | Rogz | 2.4K | 2% | 7 | | Jul 2026 | KONG | 67.6K | 54.3% | 1 | | Jul 2026 | Savic | 18.1K | 14.5% | 2 | | Jul 2026 | Ferplast | 14.8K | 11.9% | 3 | | Jul 2026 | EzyDog | 12.1K | 9.7% | 4 | | Jul 2026 | Petmate | 6.6K | 5.3% | 5 | | Jul 2026 | Dogit | 2.9K | 2.3% | 6 | | Jul 2026 | Rogz | 2.4K | 1.9% | 7 | | Aug 2026 | KONG | 78.6K | 52.1% | 1 | | Aug 2026 | Savic | 33.1K | 21.9% | 2 | | Aug 2026 | Ferplast | 14.8K | 9.8% | 3 | | Aug 2026 | EzyDog | 12.1K | 8% | 4 | | Aug 2026 | Petmate | 6.6K | 4.4% | 5 | | Aug 2026 | Dogit | 2.9K | 1.9% | 6 | | Aug 2026 | Rogz | 2.9K | 1.9% | 7 | | Sep 2026 | KONG | 64.3K | 48% | 1 | | Sep 2026 | Savic | 33.1K | 24.7% | 2 | | Sep 2026 | Ferplast | 14.8K | 11% | 3 | | Sep 2026 | EzyDog | 9.9K | 7.4% | 4 | | Sep 2026 | Petmate | 6.6K | 4.9% | 5 | | Sep 2026 | Dogit | 2.9K | 2.2% | 6 | | Sep 2026 | Rogz | 2.4K | 1.8% | 7 | ## What is being compared - **Dogit**: Measured on the search term “dogit”. - **EzyDog**: Measured on the search term “ezydog”. - **Ferplast**: Measured on the search term “ferplast”. - **KONG**: Measured on the search terms “kong dog toy” and “kong toys”, summed into one figure. - **Petmate**: Measured on the search term “petmate”. - **Rogz**: Measured on the search term “rogz”. - **Savic**: Measured on the search term “savic”. - [Dogit](/demand/global-en/brands/dogit) - [EzyDog](/demand/global-en/brands/ezydog) - [Ferplast](/demand/global-en/brands/ferplast) - [KONG](/demand/global-en/brands/kong) - [Petmate](/demand/global-en/brands/petmate) - [Rogz](/demand/global-en/brands/rogz) - [Savic](/demand/global-en/brands/savic) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among pet accessory brands worldwide? In September 2026, KONG was the most searched among pet accessory brands worldwide, with an estimated 64.3K branded searches and 48% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Pet accessory brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/pet-accessory-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pet-accessory-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.