---
title: "Pest control brands: Which brands are most popular in search?"
description: "Compare the pest control brands people search for. Share of Search among Rentokil, Yates, Naprogesic, Raid, Combat and Ortho, the pest control brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/pest-control-brands"
publisher: "Brandwave"
---

# Pest control brands: Which brands are most popular in search?

Compare the pest control brands people search for. Share of Search among Rentokil, Yates, Naprogesic, Raid, Combat and Ortho, the pest control brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pest control brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Rentokil, 64.5%

## Which brand is most popular in search among pest control brands worldwide?

- In August 2026, Rentokil was the most searched among pest control brands worldwide, with an estimated 135K branded searches and 64.5% estimated Share of Search within this set.
- Yates is in 2nd place, 45.1 percentage points behind at 19.3% Share of Search.
- Across the 11 months ending August 2026, Rentokil’s estimated Share of Search among pest control brands worldwide increased from 63.2% to 64.5%.
- Across the 11 months ending August 2026, Yates’ estimated Share of Search among pest control brands worldwide decreased from 23.2% to 19.3%.
- Across the 11 months ending August 2026, Raid’s estimated Share of Search among pest control brands worldwide increased from 0.89% to 3.2%.
- Across the 11 months ending August 2026, Rentokil’s estimated Share of Search among pest control brands worldwide peaked at 67.2% in June 2026 and was lowest at 59.2% in April 2026.
- Across the 11 months ending August 2026, Yates’ estimated Share of Search among pest control brands worldwide peaked at 23.2% in October 2025 and was lowest at 16.5% in June 2026.
- Across the 11 months ending August 2026, Naprogesic’s estimated Share of Search among pest control brands worldwide peaked at 15.8% in December 2025 and was lowest at 12.4% in July 2026.
- Across the 11 months ending August 2026, Raid’s estimated Share of Search among pest control brands worldwide peaked at 4.4% in April 2026 and was lowest at 0.73% in November 2025.
- Across the 11 months ending August 2026, Naprogesic, Combat and Ortho held steady: their estimated Share of Search among pest control brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Rentokil vs Yates: compare search popularity](/demand/global-en/compare/rentokil-vs-yates): 64.5% against 19.3% Share of Search.
- [Rentokil vs Naprogesic: compare search popularity](/demand/global-en/compare/naprogesic-vs-rentokil): 64.5% against 12.9% Share of Search.
- [Rentokil vs Raid: compare search popularity](/demand/global-en/compare/raid-vs-rentokil): 64.5% against 3.2% Share of Search.
- [Yates vs Naprogesic: compare search popularity](/demand/global-en/compare/naprogesic-vs-yates): 19.3% against 12.9% Share of Search.
- [Yates vs Raid: compare search popularity](/demand/global-en/compare/raid-vs-yates): 19.3% against 3.2% Share of Search.
- [Naprogesic vs Raid: compare search popularity](/demand/global-en/compare/naprogesic-vs-raid): 12.9% against 3.2% Share of Search.

## How did search popularity change for pest control brands worldwide in August 2026?

- In August 2026, Rentokil gained estimated Share of Search among pest control brands worldwide, from 61.8% to 64.5%.
- In August 2026, Naprogesic gained estimated Share of Search among pest control brands worldwide, from 12.4% to 12.9%.
- In August 2026, Yates lost estimated Share of Search among pest control brands worldwide, from 22.7% to 19.3%.
- Estimated monthly branded searches for Raid worldwide rose 247.4% over 11 measured months, from 1.9K to 6.6K in August 2026.
- Estimated monthly branded searches for Combat worldwide rose 50% over 11 measured months, from 140 to 210 in August 2026.
- Estimated monthly branded searches for Ortho worldwide rose 33.3% over 11 measured months, from 30 to 40 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Rentokil | 64.5% | 135K | 0.0% | Rentokil |
| 2 | Yates | 19.3% | 40.5K | -18.2% | Yates |
| 3 | Naprogesic | 12.9% | 27.1K | 0.0% | Bayer |
| 4 | Raid | 3.2% | 6.6K | 0.0% | Raid |
| 5 | Combat | 0.1% | 210 | +23.5% | Combat |
| 6 | Ortho | 0.02% | 40 | +33.3% | Ortho |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Rentokil | 135K | 63.2% | 1 |
| Oct 2025 | Yates | 49.5K | 23.2% | 2 |
| Oct 2025 | Naprogesic | 27.1K | 12.7% | 3 |
| Oct 2025 | Raid | 1.9K | 0.89% | 4 |
| Oct 2025 | Combat | 140 | 0.07% | 5 |
| Oct 2025 | Ortho | 30 | 0.01% | 6 |
| Nov 2025 | Rentokil | 110K | 61.4% | 1 |
| Nov 2025 | Yates | 40.5K | 22.6% | 2 |
| Nov 2025 | Naprogesic | 27.1K | 15.1% | 3 |
| Nov 2025 | Raid | 1.3K | 0.73% | 4 |
| Nov 2025 | Combat | 140 | 0.08% | 5 |
| Nov 2025 | Ortho | 30 | 0.02% | 6 |
| Dec 2025 | Rentokil | 110K | 64% | 1 |
| Dec 2025 | Yates | 33.1K | 19.3% | 2 |
| Dec 2025 | Naprogesic | 27.1K | 15.8% | 3 |
| Dec 2025 | Raid | 1.6K | 0.93% | 4 |
| Dec 2025 | Combat | 90 | 0.05% | 5 |
| Dec 2025 | Ortho | 20 | 0.01% | 6 |
| Jan 2026 | Rentokil | 110K | 61.3% | 1 |
| Jan 2026 | Yates | 40.5K | 22.6% | 2 |
| Jan 2026 | Naprogesic | 27.1K | 15.1% | 3 |
| Jan 2026 | Raid | 1.6K | 0.89% | 4 |
| Jan 2026 | Combat | 140 | 0.08% | 5 |
| Jan 2026 | Ortho | 40 | 0.02% | 6 |
| Feb 2026 | Rentokil | 110K | 64% | 1 |
| Feb 2026 | Yates | 33.1K | 19.2% | 2 |
| Feb 2026 | Naprogesic | 27.1K | 15.8% | 3 |
| Feb 2026 | Raid | 1.6K | 0.93% | 4 |
| Feb 2026 | Combat | 140 | 0.08% | 5 |
| Feb 2026 | Ortho | 40 | 0.02% | 6 |
| Mar 2026 | Rentokil | 110K | 62.6% | 1 |
| Mar 2026 | Yates | 33.1K | 18.8% | 2 |
| Mar 2026 | Naprogesic | 27.1K | 15.4% | 3 |
| Mar 2026 | Raid | 5.4K | 3.1% | 4 |
| Mar 2026 | Combat | 170 | 0.1% | 5 |
| Mar 2026 | Ortho | 70 | 0.04% | 6 |
| Apr 2026 | Rentokil | 110K | 59.2% | 1 |
| Apr 2026 | Yates | 40.5K | 21.8% | 2 |
| Apr 2026 | Naprogesic | 27.1K | 14.6% | 3 |
| Apr 2026 | Raid | 8.1K | 4.4% | 4 |
| Apr 2026 | Combat | 110 | 0.06% | 5 |
| Apr 2026 | Ortho | 50 | 0.03% | 6 |
| May 2026 | Rentokil | 110K | 60% | 1 |
| May 2026 | Yates | 40.5K | 22.1% | 2 |
| May 2026 | Naprogesic | 27.1K | 14.8% | 3 |
| May 2026 | Raid | 5.4K | 2.9% | 4 |
| May 2026 | Combat | 170 | 0.09% | 5 |
| May 2026 | Ortho | 50 | 0.03% | 6 |
| Jun 2026 | Rentokil | 135K | 67.2% | 1 |
| Jun 2026 | Yates | 33.1K | 16.5% | 2 |
| Jun 2026 | Naprogesic | 27.1K | 13.5% | 3 |
| Jun 2026 | Raid | 5.4K | 2.7% | 4 |
| Jun 2026 | Combat | 140 | 0.07% | 5 |
| Jun 2026 | Ortho | 50 | 0.02% | 6 |
| Jul 2026 | Rentokil | 135K | 61.8% | 1 |
| Jul 2026 | Yates | 49.5K | 22.7% | 2 |
| Jul 2026 | Naprogesic | 27.1K | 12.4% | 3 |
| Jul 2026 | Raid | 6.6K | 3% | 4 |
| Jul 2026 | Combat | 170 | 0.08% | 5 |
| Jul 2026 | Ortho | 30 | 0.01% | 6 |
| Aug 2026 | Rentokil | 135K | 64.5% | 1 |
| Aug 2026 | Yates | 40.5K | 19.3% | 2 |
| Aug 2026 | Naprogesic | 27.1K | 12.9% | 3 |
| Aug 2026 | Raid | 6.6K | 3.2% | 4 |
| Aug 2026 | Combat | 210 | 0.1% | 5 |
| Aug 2026 | Ortho | 40 | 0.02% | 6 |
| Sep 2026 | Combat | — | — | — |
| Sep 2026 | Naprogesic | — | — | — |
| Sep 2026 | Ortho | — | — | — |
| Sep 2026 | Raid | — | — | — |
| Sep 2026 | Rentokil | — | — | — |
| Sep 2026 | Yates | — | — | — |

## What is being compared

- **Combat**: Measured on the search term “combat pest”.
- **Naprogesic**: Measured on the search term “naprogesic”.
- **Ortho**: Measured on the search term “ortho garden”.
- **Raid**: Measured on the search term “raid ant”.
- **Rentokil**: Measured on the search term “rentokil”.
- **Yates**: Measured on the search term “yates”.

- [Combat](/demand/global-en/brands/combat)
- [Naprogesic](/demand/global-en/brands/naprogesic)
- [Ortho](/demand/global-en/brands/ortho)
- [Raid](/demand/global-en/brands/raid)
- [Rentokil](/demand/global-en/brands/rentokil)
- [Yates](/demand/global-en/brands/yates)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pest control brands worldwide?

In August 2026, Rentokil was the most searched among pest control brands worldwide, with an estimated 135K branded searches and 64.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Pest control brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/pest-control-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pest-control-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.