---
title: "Personalisation platforms: Which brands are most popular in search?"
description: "Compare the personalisation platforms brands run campaigns with. Share of Search among Optimizely, Algolia, Bloomreach, Coveo, Dynamic Yield and Sitecore, the personalisation platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/personalisation-platforms"
publisher: "Brandwave"
---

# Personalisation platforms: Which brands are most popular in search?

Compare the personalisation platforms brands run campaigns with. Share of Search among Optimizely, Algolia, Bloomreach, Coveo, Dynamic Yield and Sitecore, the personalisation platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Personalisation platforms
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Optimizely, 77.1%

## Which brand is most popular in search among personalisation platforms worldwide?

- In August 2026, Optimizely was the most searched among personalisation platforms worldwide, with an estimated 248K branded searches and 77.1% estimated Share of Search within this set.
- Algolia is in 2nd place, 63.7 percentage points behind at 13.3% Share of Search.
- Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among personalisation platforms worldwide increased from 72.1% to 77.1%.
- Across the 11 months ending August 2026, Algolia’s estimated Share of Search among personalisation platforms worldwide decreased from 15.6% to 13.3%.
- Across the 11 months ending August 2026, Bloomreach’s estimated Share of Search among personalisation platforms worldwide decreased from 5.3% to 4.6%.
- Across the 11 months ending August 2026, Coveo’s estimated Share of Search among personalisation platforms worldwide decreased from 4.5% to 3.2%.
- Across the 11 months ending August 2026, Dynamic Yield’s estimated Share of Search among personalisation platforms worldwide decreased from 1.9% to 1.4%.
- Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among personalisation platforms worldwide peaked at 77.1% in August 2026 and was lowest at 71.9% in March 2026.
- Across the 11 months ending August 2026, Algolia’s estimated Share of Search among personalisation platforms worldwide peaked at 15.8% in November 2025 and was lowest at 13.2% in July 2026.
- Across the 11 months ending August 2026, Bloomreach’s estimated Share of Search among personalisation platforms worldwide peaked at 5.5% in February 2026 and was lowest at 3.8% in December 2025.
- Across the 11 months ending August 2026, Coveo’s estimated Share of Search among personalisation platforms worldwide peaked at 4.7% in July 2026 and was lowest at 3.2% in August 2026.
- Across the 11 months ending August 2026, Dynamic Yield’s estimated Share of Search among personalisation platforms worldwide peaked at 2.4% in March 2026 and was lowest at 1.4% in July 2026.
- Across the 11 months ending August 2026, Sitecore held steady: its estimated Share of Search among personalisation platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Optimizely vs Algolia: compare search popularity](/demand/global-en/compare/algolia-vs-optimizely): 77.1% against 13.3% Share of Search.
- [Optimizely vs Bloomreach: compare search popularity](/demand/global-en/compare/bloomreach-vs-optimizely): 77.1% against 4.6% Share of Search.
- [Optimizely vs Coveo: compare search popularity](/demand/global-en/compare/coveo-vs-optimizely): 77.1% against 3.2% Share of Search.
- [Algolia vs Bloomreach: compare search popularity](/demand/global-en/compare/algolia-vs-bloomreach): 13.3% against 4.6% Share of Search.
- [Algolia vs Coveo: compare search popularity](/demand/global-en/compare/algolia-vs-coveo): 13.3% against 3.2% Share of Search.
- [Bloomreach vs Coveo: compare search popularity](/demand/global-en/compare/bloomreach-vs-coveo): 4.6% against 3.2% Share of Search.

## How did search popularity change for personalisation platforms worldwide in August 2026?

- In August 2026, Optimizely gained estimated Share of Search among personalisation platforms worldwide, from 75.7% to 77.1%.
- In August 2026, Coveo lost estimated Share of Search among personalisation platforms worldwide, from 4.7% to 3.2%.
- In August 2026, Bloomreach rose from 4th to 3rd among personalisation platforms worldwide.
- Estimated monthly branded searches for Dynamic Yield worldwide fell 33.2% over 11 measured months, from 6.7K to 4.4K in August 2026.
- Estimated monthly branded searches for Sitecore worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.
- Estimated monthly branded searches for Algolia worldwide fell 20.4% over 11 measured months, from 53.9K to 42.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Optimizely | 77.1% | 248K | +0.0% | Optimizely |
| 2 | Algolia | 13.3% | 42.9K | -1.2% | Algolia |
| 3 | Bloomreach | 4.6% | 14.8K | 0.0% | Bloomreach |
| 4 | Coveo | 3.2% | 10.4K | -32.6% | Coveo |
| 5 | Dynamic Yield | 1.4% | 4.4K | 0.0% | Dynamic Yield |
| 6 | Sitecore | 0.4% | 1.3K | -18.8% | Sitecore |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Optimizely | 248K | 72.1% | 1 |
| Oct 2025 | Algolia | 53.9K | 15.6% | 2 |
| Oct 2025 | Bloomreach | 18.1K | 5.3% | 3 |
| Oct 2025 | Coveo | 15.6K | 4.5% | 4 |
| Oct 2025 | Dynamic Yield | 6.7K | 1.9% | 5 |
| Oct 2025 | Sitecore | 1.9K | 0.55% | 6 |
| Nov 2025 | Optimizely | 248K | 73.6% | 1 |
| Nov 2025 | Algolia | 53.1K | 15.8% | 2 |
| Nov 2025 | Bloomreach | 14.8K | 4.4% | 3 |
| Nov 2025 | Coveo | 13K | 3.9% | 4 |
| Nov 2025 | Dynamic Yield | 6.6K | 2% | 5 |
| Nov 2025 | Sitecore | 1.6K | 0.47% | 6 |
| Dec 2025 | Optimizely | 248K | 76.8% | 1 |
| Dec 2025 | Algolia | 44.1K | 13.7% | 2 |
| Dec 2025 | Coveo | 12.6K | 3.9% | 3 |
| Dec 2025 | Bloomreach | 12.1K | 3.8% | 4 |
| Dec 2025 | Dynamic Yield | 4.4K | 1.4% | 5 |
| Dec 2025 | Sitecore | 1.6K | 0.5% | 6 |
| Jan 2026 | Optimizely | 303K | 76.3% | 1 |
| Jan 2026 | Algolia | 53.1K | 13.4% | 2 |
| Jan 2026 | Bloomreach | 18.1K | 4.6% | 3 |
| Jan 2026 | Coveo | 15.5K | 3.9% | 4 |
| Jan 2026 | Dynamic Yield | 5.4K | 1.4% | 5 |
| Jan 2026 | Sitecore | 1.9K | 0.48% | 6 |
| Feb 2026 | Optimizely | 248K | 75.1% | 1 |
| Feb 2026 | Algolia | 44.1K | 13.3% | 2 |
| Feb 2026 | Bloomreach | 18.1K | 5.5% | 3 |
| Feb 2026 | Coveo | 12.8K | 3.9% | 4 |
| Feb 2026 | Dynamic Yield | 5.4K | 1.6% | 5 |
| Feb 2026 | Sitecore | 1.9K | 0.57% | 6 |
| Mar 2026 | Optimizely | 248K | 71.9% | 1 |
| Mar 2026 | Algolia | 53.1K | 15.4% | 2 |
| Mar 2026 | Bloomreach | 18.1K | 5.3% | 3 |
| Mar 2026 | Coveo | 15.6K | 4.5% | 4 |
| Mar 2026 | Dynamic Yield | 8.1K | 2.4% | 5 |
| Mar 2026 | Sitecore | 1.9K | 0.55% | 6 |
| Apr 2026 | Optimizely | 248K | 73.1% | 1 |
| Apr 2026 | Algolia | 53.1K | 15.7% | 2 |
| Apr 2026 | Bloomreach | 18.1K | 5.3% | 3 |
| Apr 2026 | Coveo | 12.7K | 3.8% | 4 |
| Apr 2026 | Dynamic Yield | 5.4K | 1.6% | 5 |
| Apr 2026 | Sitecore | 1.9K | 0.56% | 6 |
| May 2026 | Optimizely | 247K | 76% | 1 |
| May 2026 | Algolia | 43.4K | 13.3% | 2 |
| May 2026 | Bloomreach | 14.8K | 4.5% | 3 |
| May 2026 | Coveo | 12.7K | 3.9% | 4 |
| May 2026 | Dynamic Yield | 5.4K | 1.7% | 5 |
| May 2026 | Sitecore | 1.6K | 0.49% | 6 |
| Jun 2026 | Optimizely | 248K | 76.1% | 1 |
| Jun 2026 | Algolia | 43.4K | 13.3% | 2 |
| Jun 2026 | Bloomreach | 14.8K | 4.5% | 3 |
| Jun 2026 | Coveo | 12.6K | 3.9% | 4 |
| Jun 2026 | Dynamic Yield | 5.4K | 1.7% | 5 |
| Jun 2026 | Sitecore | 1.6K | 0.49% | 6 |
| Jul 2026 | Optimizely | 248K | 75.7% | 1 |
| Jul 2026 | Algolia | 43.4K | 13.2% | 2 |
| Jul 2026 | Coveo | 15.4K | 4.7% | 3 |
| Jul 2026 | Bloomreach | 14.8K | 4.5% | 4 |
| Jul 2026 | Dynamic Yield | 4.4K | 1.4% | 5 |
| Jul 2026 | Sitecore | 1.6K | 0.49% | 6 |
| Aug 2026 | Optimizely | 248K | 77.1% | 1 |
| Aug 2026 | Algolia | 42.9K | 13.3% | 2 |
| Aug 2026 | Bloomreach | 14.8K | 4.6% | 3 |
| Aug 2026 | Coveo | 10.4K | 3.2% | 4 |
| Aug 2026 | Dynamic Yield | 4.4K | 1.4% | 5 |
| Aug 2026 | Sitecore | 1.3K | 0.4% | 6 |
| Sep 2026 | Algolia | — | — | — |
| Sep 2026 | Bloomreach | — | — | — |
| Sep 2026 | Coveo | — | — | — |
| Sep 2026 | Dynamic Yield | — | — | — |
| Sep 2026 | Optimizely | — | — | — |
| Sep 2026 | Sitecore | — | — | — |

## What is being compared

- **Algolia**: Measured on the search terms “algolia” and “algolia search”, summed into one figure.
- **Bloomreach**: Measured on the search term “bloomreach”.
- **Coveo**: Measured on the search terms “coveo”, “coveo com”, “coveo enterprise search”, “coveo search” and “coveo software”, summed into one figure.
- **Dynamic Yield**: Measured on the search terms “dynamic yield” and “dynamic yield personalization”, summed into one figure.
- **Optimizely**: Measured on the search terms “optimizely”, “optimizely cms”, “optimizely content marketing”, “optimizely personalization” and “optimizely.com”, summed into one figure.
- **Sitecore**: Measured on the search term “sitecore cms”.

- [Algolia](/demand/global-en/brands/algolia)
- [Bloomreach](/demand/global-en/brands/bloomreach)
- [Coveo](/demand/global-en/brands/coveo)
- [Dynamic Yield](/demand/global-en/brands/dynamic-yield)
- [Optimizely](/demand/global-en/brands/optimizely)
- [Sitecore](/demand/global-en/brands/sitecore)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among personalisation platforms worldwide?

In August 2026, Optimizely was the most searched among personalisation platforms worldwide, with an estimated 248K branded searches and 77.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Personalisation platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/personalisation-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/personalisation-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.