---
title: "Dashlane vs LastPass: Which is searched more?"
description: "Which is more popular in search, Dashlane or LastPass? Compare estimated monthly branded-search demand and Share of Search inside the Personal password managers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/personal-password-managers/compare/dashlane-vs-lastpass"
publisher: "Brandwave"
---

# Dashlane vs LastPass: Which is searched more?

Which is more popular in search, Dashlane or LastPass? Compare estimated monthly branded-search demand and Share of Search inside the Personal password managers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dashlane and LastPass
- **Competitive set**: Personal password managers
- **Market**: Global
- **Month measured**: Aug 2026
- **Dashlane Share of Search**: 7.9%
- **LastPass Share of Search**: 17.2%

## Which is more popular in search, Dashlane or LastPass?

- In August 2026, LastPass had more branded searches than Dashlane among personal password managers worldwide. LastPass was estimated to have 450K branded searches compared to Dashlane’s 205K, and held a 17.2% Share of Search versus Dashlane’s 7.9%.
- LastPass was ahead of Dashlane in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dashlane’s estimated Share of Search among personal password managers worldwide moved from 8.4% to 7.9%, and its estimated monthly branded searches moved from 209K to 205K.
- Across the 11 months ending August 2026, LastPass’ estimated Share of Search among personal password managers worldwide moved from 18.1% to 17.2%, and its estimated monthly branded searches held steady at 450K.

## How did search popularity change for personal password managers worldwide in August 2026?

- In August 2026, LastPass gained estimated Share of Search among personal password managers worldwide, from 12% to 17.2%.
- In August 2026, Dashlane gained estimated Share of Search among personal password managers worldwide, from 4.9% to 7.9%.

## Month by month

| Month | Dashlane estimated searches | Dashlane Share of Search | Dashlane rank | LastPass estimated searches | LastPass Share of Search | LastPass rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 209K | 8.4% | 5 | 450K | 18.1% | 3 |
| Nov 2025 | 208K | 8.6% | 5 | 450K | 18.6% | 3 |
| Dec 2025 | 177K | 7.3% | 4 | 450K | 18.6% | 3 |
| Jan 2026 | 212K | 7.9% | 4 | 450K | 16.9% | 3 |
| Feb 2026 | 172K | 6.1% | 5 | 450K | 16.1% | 3 |
| Mar 2026 | 173K | 5.4% | 5 | 450K | 14.1% | 3 |
| Apr 2026 | 171K | 5.7% | 5 | 450K | 14.9% | 3 |
| May 2026 | 171K | 5.3% | 5 | 450K | 14% | 4 |
| Jun 2026 | 213K | 6.4% | 4 | 450K | 13.6% | 3 |
| Jul 2026 | 149K | 4.9% | 4 | 368K | 12% | 3 |
| Aug 2026 | 205K | 7.9% | 4 | 450K | 17.2% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Dashlane’s and LastPass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dashlane**: Measured on the search terms “dashlane”, “dashlane app”, “dashlane business password manager”, “dashlane com”, “dashlane online”, “dashlane password manager” and “dashlane software”, summed into one figure.
- **LastPass**: Measured on the search term “lastpass”.

- [Dashlane profile](/demand/global-en/brands/dashlane)
- [LastPass profile](/demand/global-en/brands/lastpass)
- [All personal password managers worldwide](/demand/global-en/categories/personal-password-managers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dashlane or LastPass?

In August 2026, LastPass had more branded searches than Dashlane among personal password managers worldwide. LastPass was estimated to have 450K branded searches compared to Dashlane’s 205K, and held a 17.2% Share of Search versus Dashlane’s 7.9%.

## Cite this page

Brandwave. "Dashlane vs LastPass: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/personal-password-managers/compare/dashlane-vs-lastpass

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/personal-password-managers/compare/dashlane-vs-lastpass. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.