--- title: "Personal password managers: Which brands are most popular in search?" description: "Compare the password managers people use for their own accounts. Share of Search among Bitwarden, 1Password, LastPass, Dashlane and NordPass, the personal password managers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/personal-password-managers" publisher: "Brandwave" --- # Personal password managers: Which brands are most popular in search? Compare the password managers people use for their own accounts. Share of Search among Bitwarden, 1Password, LastPass, Dashlane and NordPass, the personal password managers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Personal password managers - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Bitwarden, 43.2% ## Which brand is most popular in search among personal password managers worldwide? - In August 2026, Bitwarden was the most searched among personal password managers worldwide, with an estimated 1.1M branded searches and 43.2% estimated Share of Search within this set. - 1Password is in 2nd place, 15.3 percentage points behind at 28% Share of Search. - Across the 11 months ending August 2026, Bitwarden’s estimated Share of Search among personal password managers worldwide increased from 35.7% to 43.2%. - Across the 11 months ending August 2026, 1Password’s estimated Share of Search among personal password managers worldwide increased from 26.9% to 28%. - Across the 11 months ending August 2026, LastPass’ estimated Share of Search among personal password managers worldwide decreased from 18.1% to 17.2%. - Across the 11 months ending August 2026, Dashlane’s estimated Share of Search among personal password managers worldwide decreased from 8.4% to 7.9%. - Across the 11 months ending August 2026, NordPass’ estimated Share of Search among personal password managers worldwide decreased from 10.9% to 3.7%. - Across the 11 months ending August 2026, Bitwarden’s estimated Share of Search among personal password managers worldwide peaked at 45.3% in June 2026 and was lowest at 31.8% in February 2026. - Across the 11 months ending August 2026, 1Password’s estimated Share of Search among personal password managers worldwide peaked at 37% in July 2026 and was lowest at 24.4% in December 2025. - Across the 11 months ending August 2026, LastPass’ estimated Share of Search among personal password managers worldwide peaked at 18.6% in November 2025 and was lowest at 12% in July 2026. - Across the 11 months ending August 2026, Dashlane’s estimated Share of Search among personal password managers worldwide peaked at 8.6% in November 2025 and was lowest at 4.9% in July 2026. - Across the 11 months ending August 2026, NordPass’ estimated Share of Search among personal password managers worldwide peaked at 14.3% in May 2026 and was lowest at 3.1% in June 2026. - Across the 11 months ending August 2026, Dashlane rose from 5th to 4th among personal password managers worldwide. - Across the 11 months ending August 2026, NordPass fell from 4th to 5th among personal password managers worldwide. ## Compare search popularity between leading brands - [Bitwarden vs 1Password: compare search popularity](/demand/global-en/compare/1password-vs-bitwarden): 43.2% against 28% Share of Search. - [Bitwarden vs LastPass: compare search popularity](/demand/global-en/compare/bitwarden-vs-lastpass): 43.2% against 17.2% Share of Search. - [Bitwarden vs Dashlane: compare search popularity](/demand/global-en/compare/bitwarden-vs-dashlane): 43.2% against 7.9% Share of Search. - [Bitwarden vs NordPass: compare search popularity](/demand/global-en/compare/bitwarden-vs-nordpass): 43.2% against 3.7% Share of Search. - [1Password vs LastPass: compare search popularity](/demand/global-en/compare/1password-vs-lastpass): 28% against 17.2% Share of Search. - [1Password vs Dashlane: compare search popularity](/demand/global-en/compare/1password-vs-dashlane): 28% against 7.9% Share of Search. - [1Password vs NordPass: compare search popularity](/demand/global-en/compare/1password-vs-nordpass): 28% against 3.7% Share of Search. - [LastPass vs Dashlane: compare search popularity](/demand/global-en/compare/dashlane-vs-lastpass): 17.2% against 7.9% Share of Search. - [LastPass vs NordPass: compare search popularity](/demand/global-en/compare/lastpass-vs-nordpass): 17.2% against 3.7% Share of Search. - [Dashlane vs NordPass: compare search popularity](/demand/global-en/compare/dashlane-vs-nordpass): 7.9% against 3.7% Share of Search. ## How did search popularity change for personal password managers worldwide in August 2026? - In August 2026, LastPass gained estimated Share of Search among personal password managers worldwide, from 12% to 17.2%. - In August 2026, Dashlane gained estimated Share of Search among personal password managers worldwide, from 4.9% to 7.9%. - In August 2026, Bitwarden gained estimated Share of Search among personal password managers worldwide, from 41.8% to 43.2%. - In August 2026, 1Password lost estimated Share of Search among personal password managers worldwide, from 37% to 28%. - In August 2026, NordPass lost estimated Share of Search among personal password managers worldwide, from 4.3% to 3.7%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Bitwarden | 43.2% | 1.1M | -11.6% | Bitwarden | | 2 | 1Password | 28% | 732K | -35.4% | 1Password | | 3 | LastPass | 17.2% | 450K | +22.3% | LastPass | | 4 | Dashlane | 7.9% | 205K | +37.9% | Dashlane | | 5 | NordPass | 3.7% | 97.4K | -26.5% | NordPass | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bitwarden | 889K | 35.7% | 1 | | Oct 2025 | 1Password | 668K | 26.9% | 2 | | Oct 2025 | LastPass | 450K | 18.1% | 3 | | Oct 2025 | NordPass | 272K | 10.9% | 4 | | Oct 2025 | Dashlane | 209K | 8.4% | 5 | | Nov 2025 | Bitwarden | 920K | 38% | 1 | | Nov 2025 | 1Password | 619K | 25.6% | 2 | | Nov 2025 | LastPass | 450K | 18.6% | 3 | | Nov 2025 | NordPass | 221K | 9.2% | 4 | | Nov 2025 | Dashlane | 208K | 8.6% | 5 | | Dec 2025 | Bitwarden | 1.1M | 44.4% | 1 | | Dec 2025 | 1Password | 590K | 24.4% | 2 | | Dec 2025 | LastPass | 450K | 18.6% | 3 | | Dec 2025 | Dashlane | 177K | 7.3% | 4 | | Dec 2025 | NordPass | 129K | 5.3% | 5 | | Jan 2026 | Bitwarden | 1M | 38.7% | 1 | | Jan 2026 | 1Password | 847K | 31.8% | 2 | | Jan 2026 | LastPass | 450K | 16.9% | 3 | | Jan 2026 | Dashlane | 212K | 7.9% | 4 | | Jan 2026 | NordPass | 126K | 4.7% | 5 | | Feb 2026 | 1Password | 927K | 33.1% | 1 | | Feb 2026 | Bitwarden | 890K | 31.8% | 2 | | Feb 2026 | LastPass | 450K | 16.1% | 3 | | Feb 2026 | NordPass | 357K | 12.8% | 4 | | Feb 2026 | Dashlane | 172K | 6.1% | 5 | | Mar 2026 | Bitwarden | 1.3M | 40.2% | 1 | | Mar 2026 | 1Password | 928K | 29.1% | 2 | | Mar 2026 | LastPass | 450K | 14.1% | 3 | | Mar 2026 | NordPass | 357K | 11.2% | 4 | | Mar 2026 | Dashlane | 173K | 5.4% | 5 | | Apr 2026 | Bitwarden | 1.1M | 35.7% | 1 | | Apr 2026 | 1Password | 928K | 30.8% | 2 | | Apr 2026 | LastPass | 450K | 14.9% | 3 | | Apr 2026 | NordPass | 393K | 13% | 4 | | Apr 2026 | Dashlane | 171K | 5.7% | 5 | | May 2026 | Bitwarden | 1.2M | 37.4% | 1 | | May 2026 | 1Password | 928K | 28.9% | 2 | | May 2026 | NordPass | 460K | 14.3% | 3 | | May 2026 | LastPass | 450K | 14% | 4 | | May 2026 | Dashlane | 171K | 5.3% | 5 | | Jun 2026 | Bitwarden | 1.5M | 45.3% | 1 | | Jun 2026 | 1Password | 1.1M | 31.7% | 2 | | Jun 2026 | LastPass | 450K | 13.6% | 3 | | Jun 2026 | Dashlane | 213K | 6.4% | 4 | | Jun 2026 | NordPass | 102K | 3.1% | 5 | | Jul 2026 | Bitwarden | 1.3M | 41.8% | 1 | | Jul 2026 | 1Password | 1.1M | 37% | 2 | | Jul 2026 | LastPass | 368K | 12% | 3 | | Jul 2026 | Dashlane | 149K | 4.9% | 4 | | Jul 2026 | NordPass | 133K | 4.3% | 5 | | Aug 2026 | Bitwarden | 1.1M | 43.2% | 1 | | Aug 2026 | 1Password | 732K | 28% | 2 | | Aug 2026 | LastPass | 450K | 17.2% | 3 | | Aug 2026 | Dashlane | 205K | 7.9% | 4 | | Aug 2026 | NordPass | 97.4K | 3.7% | 5 | | Sep 2026 | 1Password | — | — | — | | Sep 2026 | Bitwarden | — | — | — | | Sep 2026 | Dashlane | — | — | — | | Sep 2026 | LastPass | — | — | — | | Sep 2026 | NordPass | — | — | — | ## What is being compared - **1Password**: Measured on the search terms “1 password”, “1password”, “1password app”, “1password business”, “1password business password manager”, “1password com”, “1password enterprise”, “1password online”, “1password password manager” and “1password software”, summed into one figure. - **Bitwarden**: Measured on the search terms “bitwarden”, “bitwarden app”, “bitwarden com”, “bitwarden online”, “bitwarden password manager”, “bitwarden software” and “password manager bitwarden”, summed into one figure. - **Dashlane**: Measured on the search terms “dashlane”, “dashlane app”, “dashlane business password manager”, “dashlane com”, “dashlane online”, “dashlane password manager” and “dashlane software”, summed into one figure. - **LastPass**: Measured on the search term “lastpass”. - **NordPass**: Measured on the search terms “nordpass”, “nordpass app”, “nordpass com”, “nordpass password manager” and “password manager nordpass”, summed into one figure. - [1Password](/demand/global-en/brands/1password) - [Bitwarden](/demand/global-en/brands/bitwarden) - [Dashlane](/demand/global-en/brands/dashlane) - [LastPass](/demand/global-en/brands/lastpass) - [NordPass](/demand/global-en/brands/nordpass) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among personal password managers worldwide? In August 2026, Bitwarden was the most searched among personal password managers worldwide, with an estimated 1.1M branded searches and 43.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Personal password managers: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/personal-password-managers This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/personal-password-managers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.