---
title: "Personal budgeting apps: Which brands are most popular in search?"
description: "Compare brands that offers an app for tracking spending and managing personal budgets. Share of Search among YNAB, Monarch Money, Goodbudget, Copilot Money and PocketGuard, the personal budgeting apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/personal-budgeting-apps"
publisher: "Brandwave"
---

# Personal budgeting apps: Which brands are most popular in search?

Compare brands that offers an app for tracking spending and managing personal budgets. Share of Search among YNAB, Monarch Money, Goodbudget, Copilot Money and PocketGuard, the personal budgeting apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Personal budgeting apps
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: YNAB, 46.3%

## Which brand is most popular in search among personal budgeting apps worldwide?

- In August 2026, YNAB was the most searched among personal budgeting apps worldwide, with an estimated 178K branded searches and 46.3% estimated Share of Search within this set.
- Monarch Money is in 2nd place, 10.1 percentage points behind at 36.1% Share of Search.
- Across the 11 months ending August 2026, YNAB’s estimated Share of Search among personal budgeting apps worldwide decreased from 51.1% to 46.3%.
- Across the 11 months ending August 2026, Monarch Money’s estimated Share of Search among personal budgeting apps worldwide increased from 25.2% to 36.1%.
- Across the 11 months ending August 2026, Goodbudget’s estimated Share of Search among personal budgeting apps worldwide decreased from 12.1% to 6.3%.
- Across the 11 months ending August 2026, Copilot Money’s estimated Share of Search among personal budgeting apps worldwide increased from 3.5% to 6.2%.
- Across the 11 months ending August 2026, PocketGuard’s estimated Share of Search among personal budgeting apps worldwide decreased from 8.1% to 5.1%.
- Across the 11 months ending August 2026, YNAB’s estimated Share of Search among personal budgeting apps worldwide peaked at 56.2% in June 2026 and was lowest at 46.3% in August 2026.
- Across the 11 months ending August 2026, Monarch Money’s estimated Share of Search among personal budgeting apps worldwide peaked at 36.1% in August 2026 and was lowest at 22.9% in November 2025.
- Across the 11 months ending August 2026, Goodbudget’s estimated Share of Search among personal budgeting apps worldwide peaked at 12.1% in October 2025 and was lowest at 5.6% in June 2026.
- Across the 11 months ending August 2026, Copilot Money’s estimated Share of Search among personal budgeting apps worldwide peaked at 6.4% in May 2026 and was lowest at 3.5% in October 2025.
- Across the 11 months ending August 2026, PocketGuard’s estimated Share of Search among personal budgeting apps worldwide peaked at 10.6% in April 2026 and was lowest at 5.1% in August 2026.
- Across the 11 months ending August 2026, Copilot Money rose from 5th to 4th among personal budgeting apps worldwide.
- Across the 11 months ending August 2026, PocketGuard fell from 4th to 5th among personal budgeting apps worldwide.

## Compare search popularity between leading brands

- [YNAB vs Monarch Money: compare search popularity](/demand/global-en/compare/monarch-money-vs-ynab): 46.3% against 36.1% Share of Search.
- [YNAB vs Goodbudget: compare search popularity](/demand/global-en/compare/goodbudget-vs-ynab): 46.3% against 6.3% Share of Search.
- [YNAB vs Copilot Money: compare search popularity](/demand/global-en/compare/copilot-money-vs-ynab): 46.3% against 6.2% Share of Search.
- [YNAB vs PocketGuard: compare search popularity](/demand/global-en/compare/pocketguard-vs-ynab): 46.3% against 5.1% Share of Search.
- [Monarch Money vs Goodbudget: compare search popularity](/demand/global-en/compare/goodbudget-vs-monarch-money): 36.1% against 6.3% Share of Search.
- [Monarch Money vs Copilot Money: compare search popularity](/demand/global-en/compare/copilot-money-vs-monarch-money): 36.1% against 6.2% Share of Search.
- [Monarch Money vs PocketGuard: compare search popularity](/demand/global-en/compare/monarch-money-vs-pocketguard): 36.1% against 5.1% Share of Search.
- [Goodbudget vs Copilot Money: compare search popularity](/demand/global-en/compare/copilot-money-vs-goodbudget): 6.3% against 6.2% Share of Search.
- [Goodbudget vs PocketGuard: compare search popularity](/demand/global-en/compare/goodbudget-vs-pocketguard): 6.3% against 5.1% Share of Search.
- [Copilot Money vs PocketGuard: compare search popularity](/demand/global-en/compare/copilot-money-vs-pocketguard): 6.2% against 5.1% Share of Search.

## How did search popularity change for personal budgeting apps worldwide in August 2026?

- Monarch Money’s estimated Share of Search among personal budgeting apps worldwide has gained ground for 3 months in a row, from 25.3% to 36.1% in August 2026.
- PocketGuard’s estimated Share of Search among personal budgeting apps worldwide has lost ground for 3 months in a row, from 7.9% to 5.1% in August 2026.
- Estimated monthly branded searches for Copilot Money worldwide rose 49.5% over 11 measured months, from 15.9K to 23.8K in August 2026.
- Estimated monthly branded searches for Goodbudget worldwide fell 55.3% over 11 measured months, from 54.4K to 24.3K in August 2026.
- Estimated monthly branded searches for YNAB worldwide fell 22.4% over 11 measured months, from 230K to 178K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | YNAB | 46.3% | 178K | -0.7% | YNAB |
| 2 | Monarch Money | 36.1% | 139K | -0.1% | Monarch Money |
| 3 | Goodbudget | 6.3% | 24.3K | +0.1% | Goodbudget |
| 4 | Copilot Money | 6.2% | 23.8K | -0.6% | Copilot Money |
| 5 | PocketGuard | 5.1% | 19.7K | -0.9% | PocketGuard |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | YNAB | 230K | 51.1% | 1 |
| Oct 2025 | Monarch Money | 113K | 25.2% | 2 |
| Oct 2025 | Goodbudget | 54.4K | 12.1% | 3 |
| Oct 2025 | PocketGuard | 36.3K | 8.1% | 4 |
| Oct 2025 | Copilot Money | 15.9K | 3.5% | 5 |
| Nov 2025 | YNAB | 218K | 53.3% | 1 |
| Nov 2025 | Monarch Money | 93.5K | 22.9% | 2 |
| Nov 2025 | Goodbudget | 44.5K | 10.9% | 3 |
| Nov 2025 | PocketGuard | 36.6K | 9% | 4 |
| Nov 2025 | Copilot Money | 15.9K | 3.9% | 5 |
| Dec 2025 | YNAB | 233K | 50% | 1 |
| Dec 2025 | Monarch Money | 114K | 24.3% | 2 |
| Dec 2025 | Goodbudget | 54.3K | 11.6% | 3 |
| Dec 2025 | PocketGuard | 36.6K | 7.9% | 4 |
| Dec 2025 | Copilot Money | 28.8K | 6.2% | 5 |
| Jan 2026 | YNAB | 304K | 52.6% | 1 |
| Jan 2026 | Monarch Money | 140K | 24.3% | 2 |
| Jan 2026 | Goodbudget | 66.4K | 11.5% | 3 |
| Jan 2026 | Copilot Money | 35.6K | 6.2% | 4 |
| Jan 2026 | PocketGuard | 31.5K | 5.4% | 5 |
| Feb 2026 | YNAB | 203K | 52.4% | 1 |
| Feb 2026 | Monarch Money | 94.8K | 24.5% | 2 |
| Feb 2026 | Goodbudget | 36.3K | 9.4% | 3 |
| Feb 2026 | PocketGuard | 33.5K | 8.7% | 4 |
| Feb 2026 | Copilot Money | 19.4K | 5% | 5 |
| Mar 2026 | YNAB | 203K | 51% | 1 |
| Mar 2026 | Monarch Money | 94.1K | 23.6% | 2 |
| Mar 2026 | PocketGuard | 41.4K | 10.4% | 3 |
| Mar 2026 | Goodbudget | 36.3K | 9.1% | 4 |
| Mar 2026 | Copilot Money | 23.5K | 5.9% | 5 |
| Apr 2026 | YNAB | 204K | 51.8% | 1 |
| Apr 2026 | Monarch Money | 94.3K | 24% | 2 |
| Apr 2026 | PocketGuard | 41.7K | 10.6% | 3 |
| Apr 2026 | Goodbudget | 29.7K | 7.6% | 4 |
| Apr 2026 | Copilot Money | 23.5K | 6% | 5 |
| May 2026 | YNAB | 203K | 53.9% | 1 |
| May 2026 | Monarch Money | 95.1K | 25.3% | 2 |
| May 2026 | PocketGuard | 29.8K | 7.9% | 3 |
| May 2026 | Goodbudget | 24.3K | 6.5% | 4 |
| May 2026 | Copilot Money | 23.9K | 6.4% | 5 |
| Jun 2026 | YNAB | 198K | 56.2% | 1 |
| Jun 2026 | Monarch Money | 94.2K | 26.7% | 2 |
| Jun 2026 | PocketGuard | 20.8K | 5.9% | 3 |
| Jun 2026 | Goodbudget | 19.9K | 5.6% | 4 |
| Jun 2026 | Copilot Money | 19.4K | 5.5% | 5 |
| Jul 2026 | YNAB | 179K | 46.4% | 1 |
| Jul 2026 | Monarch Money | 139K | 36% | 2 |
| Jul 2026 | Goodbudget | 24.3K | 6.3% | 3 |
| Jul 2026 | Copilot Money | 23.9K | 6.2% | 4 |
| Jul 2026 | PocketGuard | 19.9K | 5.1% | 5 |
| Aug 2026 | YNAB | 178K | 46.3% | 1 |
| Aug 2026 | Monarch Money | 139K | 36.1% | 2 |
| Aug 2026 | Goodbudget | 24.3K | 6.3% | 3 |
| Aug 2026 | Copilot Money | 23.8K | 6.2% | 4 |
| Aug 2026 | PocketGuard | 19.7K | 5.1% | 5 |
| Sep 2026 | Copilot Money | — | — | — |
| Sep 2026 | Goodbudget | — | — | — |
| Sep 2026 | Monarch Money | — | — | — |
| Sep 2026 | PocketGuard | — | — | — |
| Sep 2026 | YNAB | — | — | — |

## What is being compared

- **Copilot Money**: Measured on the search terms “copilot money”, “copilot money app”, “copilot money budget” and “copilotmoney”, summed into one figure.
- **Goodbudget**: Measured on the search terms “app goodbudget”, “goodbudget”, “goodbudget budget” and “goodbudget com”, summed into one figure.
- **Monarch Money**: Measured on the search terms “monarch com”, “monarch money”, “monarch money app” and “monarch money budget”, summed into one figure.
- **PocketGuard**: Measured on the search terms “pocket guard”, “pocketguard app”, “pocketguard budget”, “pocketguard budget app” and “pocketguard com”, summed into one figure.
- **YNAB**: Measured on the search terms “ynab”, “ynab app”, “ynab budget”, “ynab budget app”, “ynab com” and “you need a budget”, summed into one figure.

- [Copilot Money](/demand/global-en/brands/copilot-money)
- [Goodbudget](/demand/global-en/brands/goodbudget)
- [Monarch Money](/demand/global-en/brands/monarch-money)
- [PocketGuard](/demand/global-en/brands/pocketguard)
- [YNAB](/demand/global-en/brands/ynab)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among personal budgeting apps worldwide?

In August 2026, YNAB was the most searched among personal budgeting apps worldwide, with an estimated 178K branded searches and 46.3% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Personal budgeting apps: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/personal-budgeting-apps

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/personal-budgeting-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.