--- title: "Personal alarm brands: Which are searched most?" description: "Compare the personal alarm brands people buy. Share of Search among First Alert, Birdie and Sabre, the personal alarm brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/personal-alarm-brands" publisher: "Brandwave" --- # Personal alarm brands: Which are searched most? Compare the personal alarm brands people buy. Share of Search among First Alert, Birdie and Sabre, the personal alarm brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Personal alarm brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: First Alert, 61.3% ## Which brand is most popular in search among personal alarm brands worldwide? - In September 2026, First Alert was the most searched among personal alarm brands worldwide, with an estimated 27.1K branded searches and 61.3% estimated Share of Search within this set. - Birdie is in 2nd place, 26.2 percentage points behind at 35.1% Share of Search. - Across the 12 months ending September 2026, First Alert’s estimated Share of Search among personal alarm brands worldwide decreased from 69.2% to 61.3%. - Across the 12 months ending September 2026, Birdie’s estimated Share of Search among personal alarm brands worldwide increased from 26.7% to 35.1%. - Across the 12 months ending September 2026, First Alert’s estimated Share of Search among personal alarm brands worldwide peaked at 73.3% in January 2026 and was lowest at 47.7% in August 2026. - Across the 12 months ending September 2026, Birdie’s estimated Share of Search among personal alarm brands worldwide peaked at 49.5% in August 2026 and was lowest at 23.2% in January 2026. - Across the 12 months ending September 2026, Sabre’s estimated Share of Search among personal alarm brands worldwide peaked at 4.9% in March 2026 and was lowest at 2.6% in December 2025. - Across the 12 months ending September 2026, Sabre held steady: its estimated Share of Search among personal alarm brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [First Alert vs Birdie: compare search popularity](/demand/global-en/compare/birdie-vs-first-alert): 61.3% against 35.1% Share of Search. - [First Alert vs Sabre: compare search popularity](/demand/global-en/compare/first-alert-vs-sabre): 61.3% against 3.6% Share of Search. - [Birdie vs Sabre: compare search popularity](/demand/global-en/compare/birdie-vs-sabre): 35.1% against 3.6% Share of Search. ## How did search popularity change for personal alarm brands worldwide in September 2026? - In September 2026, First Alert overtook Birdie to become the leader among personal alarm brands worldwide, with 61.3% estimated Share of Search. - In September 2026, Sabre gained estimated Share of Search among personal alarm brands worldwide, from 2.8% to 3.6%. - In September 2026, Birdie lost estimated Share of Search among personal alarm brands worldwide, from 49.5% to 35.1%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | First Alert | 61.3% | 27.1K | 0.0% | First Alert | | 2 | Birdie | 35.1% | 15.5K | -44.8% | Birdie | | 3 | Sabre | 3.6% | 1.6K | 0.0% | Sabre | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | First Alert | 22.2K | 69.2% | 1 | | Oct 2025 | Birdie | 8.6K | 26.7% | 2 | | Oct 2025 | Sabre | 1.3K | 4.1% | 3 | | Nov 2025 | First Alert | 22.2K | 61.3% | 1 | | Nov 2025 | Birdie | 12.7K | 35.1% | 2 | | Nov 2025 | Sabre | 1.3K | 3.6% | 3 | | Dec 2025 | First Alert | 22.2K | 57.1% | 1 | | Dec 2025 | Birdie | 15.7K | 40.3% | 2 | | Dec 2025 | Sabre | 1K | 2.6% | 3 | | Jan 2026 | First Alert | 27.1K | 73.3% | 1 | | Jan 2026 | Birdie | 8.6K | 23.2% | 2 | | Jan 2026 | Sabre | 1.3K | 3.5% | 3 | | Feb 2026 | First Alert | 18.1K | 64.7% | 1 | | Feb 2026 | Birdie | 8.6K | 30.7% | 2 | | Feb 2026 | Sabre | 1.3K | 4.6% | 3 | | Mar 2026 | First Alert | 22.2K | 67.5% | 1 | | Mar 2026 | Birdie | 9.1K | 27.7% | 2 | | Mar 2026 | Sabre | 1.6K | 4.9% | 3 | | Apr 2026 | First Alert | 22.2K | 64.8% | 1 | | Apr 2026 | Birdie | 10.8K | 31.4% | 2 | | Apr 2026 | Sabre | 1.3K | 3.8% | 3 | | May 2026 | First Alert | 18.1K | 56.2% | 1 | | May 2026 | Birdie | 12.8K | 39.8% | 2 | | May 2026 | Sabre | 1.3K | 4% | 3 | | Jun 2026 | First Alert | 22.2K | 56.5% | 1 | | Jun 2026 | Birdie | 15.5K | 39.5% | 2 | | Jun 2026 | Sabre | 1.6K | 4.1% | 3 | | Jul 2026 | First Alert | 22.2K | 51.7% | 1 | | Jul 2026 | Birdie | 19.1K | 44.5% | 2 | | Jul 2026 | Sabre | 1.6K | 3.7% | 3 | | Aug 2026 | Birdie | 28.1K | 49.5% | 1 | | Aug 2026 | First Alert | 27.1K | 47.7% | 2 | | Aug 2026 | Sabre | 1.6K | 2.8% | 3 | | Sep 2026 | First Alert | 27.1K | 61.3% | 1 | | Sep 2026 | Birdie | 15.5K | 35.1% | 2 | | Sep 2026 | Sabre | 1.6K | 3.6% | 3 | ## What is being compared - **Birdie**: Measured on the search terms “birdie alarm” and “birdie personal alarm”, summed into one figure. - **First Alert**: Measured on the search term “first alert”. - **Sabre**: Measured on the search term “sabre travel”. - [Birdie](/demand/global-en/brands/birdie) - [First Alert](/demand/global-en/brands/first-alert) - [Sabre](/demand/global-en/brands/sabre) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among personal alarm brands worldwide? In September 2026, First Alert was the most searched among personal alarm brands worldwide, with an estimated 27.1K branded searches and 61.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Personal alarm brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/personal-alarm-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/personal-alarm-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.