---
title: "Clue vs Flo: Which is searched more?"
description: "Which is more popular in search, Clue or Flo? Compare estimated monthly branded-search demand and Share of Search inside the Period tracking apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/period-tracking-apps/compare/clue-vs-flo"
publisher: "Brandwave"
---

# Clue vs Flo: Which is searched more?

Which is more popular in search, Clue or Flo? Compare estimated monthly branded-search demand and Share of Search inside the Period tracking apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Clue and Flo
- **Competitive set**: Period tracking apps
- **Market**: Global
- **Month measured**: Sep 2026
- **Clue Share of Search**: 13%
- **Flo Share of Search**: 46.3%

## Which is more popular in search, Clue or Flo?

- In September 2026, Flo had more branded searches than Clue among period tracking apps worldwide. Flo was estimated to have 84.2K branded searches compared to Clue’s 23.7K, and held a 46.3% Share of Search versus Clue’s 13%.
- Flo was ahead of Clue in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clue’s estimated Share of Search among period tracking apps worldwide moved from 11.3% to 13%, and its estimated monthly branded searches moved from 19.9K to 23.7K.
- Across the 12 months ending September 2026, Flo’s estimated Share of Search among period tracking apps worldwide moved from 47.8% to 46.3%, and its estimated monthly branded searches moved from 84.7K to 84.2K.

## How did search popularity change for period tracking apps worldwide in September 2026?

- In September 2026, Flo gained estimated Share of Search among period tracking apps worldwide, from 42.8% to 46.3%.
- In September 2026, Clue lost estimated Share of Search among period tracking apps worldwide, from 13.6% to 13%.

## Month by month

| Month | Clue estimated searches | Clue Share of Search | Clue rank | Flo estimated searches | Flo Share of Search | Flo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 19.9K | 11.3% | 3 | 84.7K | 47.8% | 1 |
| Nov 2025 | 16.5K | 9.9% | 3 | 78.1K | 46.7% | 1 |
| Dec 2025 | 19.6K | 10.8% | 3 | 75.8K | 41.9% | 2 |
| Jan 2026 | 25.5K | 10.9% | 3 | 105K | 44.9% | 1 |
| Feb 2026 | 19.3K | 10.1% | 3 | 100K | 52.7% | 1 |
| Mar 2026 | 26K | 12.2% | 3 | 100K | 47.1% | 1 |
| Apr 2026 | 28.9K | 15.6% | 3 | 83.7K | 45.2% | 1 |
| May 2026 | 30.4K | 14.2% | 3 | 111K | 52% | 1 |
| Jun 2026 | 29.4K | 12.9% | 3 | 123K | 54% | 1 |
| Jul 2026 | 31.9K | 13.3% | 3 | 129K | 54% | 1 |
| Aug 2026 | 28.6K | 13.6% | 3 | 89.7K | 42.8% | 1 |
| Sep 2026 | 23.7K | 13% | 3 | 84.2K | 46.3% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Clue’s and Flo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Clue**: Measured on the search terms “clue app”, “clue menstrual tracker”, “clue period tracker”, “clue period tracking”, “clue plus” and “helloclue”, summed into one figure.
- **Flo**: Measured on the search terms “flo app”, “flo health”, “flo ovulation” and “flo period tracker”, summed into one figure.

- [Clue profile](/demand/global-en/brands/clue)
- [Flo profile](/demand/global-en/brands/flo)
- [All period tracking apps worldwide](/demand/global-en/categories/period-tracking-apps): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Clue or Flo?

In September 2026, Flo had more branded searches than Clue among period tracking apps worldwide. Flo was estimated to have 84.2K branded searches compared to Clue’s 23.7K, and held a 46.3% Share of Search versus Clue’s 13%.

## Cite this page

Brandwave. "Clue vs Flo: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/period-tracking-apps/compare/clue-vs-flo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/period-tracking-apps/compare/clue-vs-flo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.