--- title: "Period care brands: Which are searched most?" description: "Compare the pad, tampon and period underwear brands people buy. Share of Search among Stayfree, Modibodi, Thinx, Libra and Always, the period care brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/period-care-brands" publisher: "Brandwave" --- # Period care brands: Which are searched most? Compare the pad, tampon and period underwear brands people buy. Share of Search among Stayfree, Modibodi, Thinx, Libra and Always, the period care brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Period care brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: Stayfree, 50.9% ## Which brand is most popular in search among period care brands worldwide? - In September 2026, Stayfree was the most searched among period care brands worldwide, with an estimated 90.5K branded searches and 50.9% estimated Share of Search within this set. - Modibodi is in 2nd place, 16.8 percentage points behind at 34.1% Share of Search. - Across the 12 months ending September 2026, Stayfree’s estimated Share of Search among period care brands worldwide increased from 46.7% to 50.9%. - Across the 12 months ending September 2026, Modibodi’s estimated Share of Search among period care brands worldwide decreased from 36.4% to 34.1%. - Across the 12 months ending September 2026, Thinx’s estimated Share of Search among period care brands worldwide decreased from 16.2% to 14.1%. - Across the 12 months ending September 2026, Stayfree’s estimated Share of Search among period care brands worldwide peaked at 50.9% in September 2026 and was lowest at 32.5% in June 2026. - Across the 12 months ending September 2026, Modibodi’s estimated Share of Search among period care brands worldwide peaked at 40% in November 2025 and was lowest at 27.4% in February 2026. - Across the 12 months ending September 2026, Thinx’s estimated Share of Search among period care brands worldwide peaked at 37.5% in February 2026 and was lowest at 14.1% in September 2026. - Across the 12 months ending September 2026, Libra and Always held steady: their estimated Share of Search among period care brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Stayfree vs Modibodi: compare search popularity](/demand/global-en/compare/modibodi-vs-stayfree): 50.9% against 34.1% Share of Search. - [Stayfree vs Thinx: compare search popularity](/demand/global-en/compare/stayfree-vs-thinx): 50.9% against 14.1% Share of Search. - [Modibodi vs Thinx: compare search popularity](/demand/global-en/compare/modibodi-vs-thinx): 34.1% against 14.1% Share of Search. ## How did search popularity change for period care brands worldwide in September 2026? - In September 2026, Stayfree gained estimated Share of Search among period care brands worldwide, from 44% to 50.9%. - In September 2026, Thinx lost estimated Share of Search among period care brands worldwide, from 19.8% to 14.1%. - In September 2026, Modibodi lost estimated Share of Search among period care brands worldwide, from 35.7% to 34.1%. - In September 2026, Libra rose from 5th to 4th among period care brands worldwide. - In September 2026, Always fell from 4th to 5th among period care brands worldwide. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Stayfree | 50.9% | 90.5K | 0.0% | Stayfree | | 2 | Modibodi | 34.1% | 60.7K | -17.3% | Essity | | 3 | Thinx | 14.1% | 25K | -38.6% | Kimberly-Clark | | 4 | Libra | 0.57% | 1K | +92.5% | Libra | | 5 | Always | 0.33% | 590 | 0.0% | Always | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Stayfree | 90.5K | 46.7% | 1 | | Oct 2025 | Modibodi | 70.6K | 36.4% | 2 | | Oct 2025 | Thinx | 31.5K | 16.2% | 3 | | Oct 2025 | Libra | 700 | 0.36% | 4 | | Oct 2025 | Always | 590 | 0.3% | 5 | | Nov 2025 | Stayfree | 90.5K | 41.7% | 1 | | Nov 2025 | Modibodi | 86.9K | 40% | 2 | | Nov 2025 | Thinx | 38.9K | 17.9% | 3 | | Nov 2025 | Always | 480 | 0.22% | 4 | | Nov 2025 | Libra | 350 | 0.16% | 5 | | Dec 2025 | Stayfree | 90.5K | 42.9% | 1 | | Dec 2025 | Modibodi | 74.7K | 35.4% | 2 | | Dec 2025 | Thinx | 44.9K | 21.3% | 3 | | Dec 2025 | Always | 480 | 0.23% | 4 | | Dec 2025 | Libra | 350 | 0.17% | 5 | | Jan 2026 | Stayfree | 90.5K | 37.4% | 1 | | Jan 2026 | Modibodi | 86.3K | 35.7% | 2 | | Jan 2026 | Thinx | 64.2K | 26.5% | 3 | | Jan 2026 | Always | 590 | 0.24% | 4 | | Jan 2026 | Libra | 420 | 0.17% | 5 | | Feb 2026 | Thinx | 79.9K | 37.5% | 1 | | Feb 2026 | Stayfree | 74K | 34.7% | 2 | | Feb 2026 | Modibodi | 58.5K | 27.4% | 3 | | Feb 2026 | Always | 480 | 0.23% | 4 | | Feb 2026 | Libra | 380 | 0.18% | 5 | | Mar 2026 | Stayfree | 90.5K | 43.1% | 1 | | Mar 2026 | Thinx | 61K | 29% | 2 | | Mar 2026 | Modibodi | 57.8K | 27.5% | 3 | | Mar 2026 | Always | 480 | 0.23% | 4 | | Mar 2026 | Libra | 400 | 0.19% | 5 | | Apr 2026 | Stayfree | 90.5K | 40.4% | 1 | | Apr 2026 | Thinx | 68.9K | 30.7% | 2 | | Apr 2026 | Modibodi | 64K | 28.5% | 3 | | Apr 2026 | Always | 480 | 0.21% | 4 | | Apr 2026 | Libra | 350 | 0.16% | 5 | | May 2026 | Modibodi | 99.3K | 36.7% | 1 | | May 2026 | Stayfree | 90.5K | 33.4% | 2 | | May 2026 | Thinx | 79.9K | 29.5% | 3 | | May 2026 | Always | 590 | 0.22% | 4 | | May 2026 | Libra | 400 | 0.15% | 5 | | Jun 2026 | Modibodi | 108K | 38.8% | 1 | | Jun 2026 | Stayfree | 90.5K | 32.5% | 2 | | Jun 2026 | Thinx | 79K | 28.4% | 3 | | Jun 2026 | Always | 480 | 0.17% | 4 | | Jun 2026 | Libra | 300 | 0.11% | 5 | | Jul 2026 | Modibodi | 98.8K | 36.9% | 1 | | Jul 2026 | Stayfree | 90.5K | 33.8% | 2 | | Jul 2026 | Thinx | 77.2K | 28.9% | 3 | | Jul 2026 | Always | 480 | 0.18% | 4 | | Jul 2026 | Libra | 400 | 0.15% | 5 | | Aug 2026 | Stayfree | 90.5K | 44% | 1 | | Aug 2026 | Modibodi | 73.4K | 35.7% | 2 | | Aug 2026 | Thinx | 40.8K | 19.8% | 3 | | Aug 2026 | Always | 590 | 0.29% | 4 | | Aug 2026 | Libra | 530 | 0.26% | 5 | | Sep 2026 | Stayfree | 90.5K | 50.9% | 1 | | Sep 2026 | Modibodi | 60.7K | 34.1% | 2 | | Sep 2026 | Thinx | 25K | 14.1% | 3 | | Sep 2026 | Libra | 1K | 0.57% | 4 | | Sep 2026 | Always | 590 | 0.33% | 5 | ## What is being compared - **Always**: Measured on the search term “always period”. - **Libra**: Measured on the search terms “libra care” and “libra period”, summed into one figure. - **Modibodi**: Measured on the search terms “modi bodi”, “modibodi”, “modibodi period underwear”, “modibodi swimwear” and “modibodi underwear”, summed into one figure. - **Stayfree**: Measured on the search term “stayfree”. - **Thinx**: Measured on the search terms “thinx”, “thinx pants”, “thinx period underwear” and “thinx underwear”, summed into one figure. - [Always](/demand/global-en/brands/always) - [Libra](/demand/global-en/brands/libra) - [Modibodi](/demand/global-en/brands/modibodi) - [Stayfree](/demand/global-en/brands/stayfree) - [Thinx](/demand/global-en/brands/thinx) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among period care brands worldwide? In September 2026, Stayfree was the most searched among period care brands worldwide, with an estimated 90.5K branded searches and 50.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Period care brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/period-care-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/period-care-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.