---
title: "Perfume dupe brands: Which are searched most?"
description: "Compare the brands that make lower-priced fragrances inspired by designer perfumes. Share of Search among Lattafa, Maison Alhambra, ALT. Fragrances, Oakcha, Dossier and Tru Fragrance, the perfume dupe brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/perfume-dupe-brands"
publisher: "Brandwave"
---

# Perfume dupe brands: Which are searched most?

Compare the brands that make lower-priced fragrances inspired by designer perfumes. Share of Search among Lattafa, Maison Alhambra, ALT. Fragrances, Oakcha, Dossier and Tru Fragrance, the perfume dupe brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Perfume dupe brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Lattafa, 71%

## Which brand is most popular in search among perfume dupe brands worldwide?

- In September 2026, Lattafa was the most searched among perfume dupe brands worldwide, with an estimated 823K branded searches, 71% of all searches for the six we track.
- Maison Alhambra is in 2nd place, 59.4 percentage points behind at 11.7%.
- Across the 12 months ending September 2026, Lattafa’s share of searches among perfume dupe brands worldwide increased from 68.3% to 71%.
- Across the 12 months ending September 2026, ALT. Fragrances’ share of searches among perfume dupe brands worldwide increased from 5% to 6.4%.
- Across the 12 months ending September 2026, Oakcha’s share of searches among perfume dupe brands worldwide decreased from 8.9% to 6.2%.
- Across the 12 months ending September 2026, Dossier’s share of searches among perfume dupe brands worldwide decreased from 6.1% to 4.3%.
- Across the 12 months ending September 2026, Lattafa’s share of searches among perfume dupe brands worldwide peaked at 72.8% in February 2026 and was lowest at 67% in November 2025.
- Across the 12 months ending September 2026, Maison Alhambra’s share of searches among perfume dupe brands worldwide peaked at 13.6% in July 2026 and was lowest at 7.9% in December 2025.
- Across the 12 months ending September 2026, ALT. Fragrances’ share of searches among perfume dupe brands worldwide peaked at 6.4% in September 2026 and was lowest at 5% in June 2026.
- Across the 12 months ending September 2026, Oakcha’s share of searches among perfume dupe brands worldwide peaked at 10.1% in November 2025 and was lowest at 6.2% in September 2026.
- Across the 12 months ending September 2026, Dossier’s share of searches among perfume dupe brands worldwide peaked at 7.4% in November 2025 and was lowest at 4.3% in March 2026.
- Across the 12 months ending September 2026, ALT. Fragrances rose from 5th to 3rd among perfume dupe brands worldwide.
- Across the 12 months ending September 2026, Oakcha fell from 3rd to 4th among perfume dupe brands worldwide.
- Across the 12 months ending September 2026, Dossier fell from 4th to 5th among perfume dupe brands worldwide.
- Across the 12 months ending September 2026, Maison Alhambra and Tru Fragrance held steady: their share of searches among perfume dupe brands worldwide each moved less than 0.5 percentage points.

## Top perfume dupe brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Lattafa and Dossier appeared every time. Dossier was recommended most often, coming first in every answer. Lattafa was second, and ALT. Fragrances was third. Tru Fragrance, which ranked sixth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Dossier | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Lattafa | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| ALT. Fragrances | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Oakcha | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Maison Alhambra | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Tru Fragrance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about perfume dupe brands

- Asked ChatGPT "Which perfume dupe brand should I buy?": 1. Dossier, 2. Lattafa, 3. Oakcha, 4. ALT. Fragrances
- Asked ChatGPT "What are the best perfume dupe brands?": 1. Dossier, 2. Lattafa, 3. Oakcha, 4. Maison Alhambra, 5. ALT. Fragrances
- Asked ChatGPT "What's the best perfume dupe brand that smells closest to designer fragrances?": 1. Dossier, 2. Lattafa, 3. Oakcha, 4. Maison Alhambra
- Searched Google, AI Overview "perfume dupes": 1. Dossier, 2. ALT. Fragrances, 3. Lattafa
- Searched Google, AI Overview "best perfume dupes": 1. Dossier, 2. ALT. Fragrances, 3. Lattafa

Not named in any answer: Tru Fragrance.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026.

## Compare search popularity between leading brands

- [Lattafa vs Maison Alhambra: compare search popularity](/demand/global-en/compare/lattafa-vs-maison-alhambra): 71% against 11.7% Share of Search.
- [Lattafa vs ALT. Fragrances: compare search popularity](/demand/global-en/compare/alt-fragrances-vs-lattafa): 71% against 6.4% Share of Search.
- [Lattafa vs Oakcha: compare search popularity](/demand/global-en/compare/lattafa-vs-oakcha): 71% against 6.2% Share of Search.
- [Lattafa vs Dossier: compare search popularity](/demand/global-en/compare/dossier-vs-lattafa): 71% against 4.3% Share of Search.
- [Maison Alhambra vs ALT. Fragrances: compare search popularity](/demand/global-en/compare/alt-fragrances-vs-maison-alhambra): 11.7% against 6.4% Share of Search.
- [Maison Alhambra vs Oakcha: compare search popularity](/demand/global-en/compare/maison-alhambra-vs-oakcha): 11.7% against 6.2% Share of Search.
- [Maison Alhambra vs Dossier: compare search popularity](/demand/global-en/compare/dossier-vs-maison-alhambra): 11.7% against 4.3% Share of Search.
- [ALT. Fragrances vs Oakcha: compare search popularity](/demand/global-en/compare/alt-fragrances-vs-oakcha): 6.4% against 6.2% Share of Search.
- [ALT. Fragrances vs Dossier: compare search popularity](/demand/global-en/compare/alt-fragrances-vs-dossier): 6.4% against 4.3% Share of Search.
- [Oakcha vs Dossier: compare search popularity](/demand/global-en/compare/dossier-vs-oakcha): 6.2% against 4.3% Share of Search.

## How did search popularity change for perfume dupe brands worldwide in September 2026?

- In September 2026, ALT. Fragrances overtook Oakcha to rank 3rd among perfume dupe brands worldwide, with 6.4% of the searches.
- In September 2026, Dossier lost share of searches among perfume dupe brands worldwide, from 5.2% to 4.3%.
- Oakcha’s share of searches among perfume dupe brands worldwide has lost ground for 3 months in a row, from 7.2% to 6.2% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Lattafa | 71% | 823K | 0.0% | Lattafa |
| 2 | Maison Alhambra | 11.7% | 135K | 0.0% | Lattafa |
| 3 | ALT. Fragrances | 6.4% | 74K | +22.3% | ALT. Fragrances |
| 4 | Oakcha | 6.2% | 71.7K | 0.0% | Oakcha |
| 5 | Dossier | 4.3% | 49.5K | -18.2% | Dossier |
| 6 | Tru Fragrance | 0.47% | 5.4K | 0.0% | Tru Fragrance & Beauty |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Lattafa | 823K | 68.3% | 1 |
| Oct 2025 | Maison Alhambra | 135K | 11.2% | 2 |
| Oct 2025 | Oakcha | 107K | 8.9% | 3 |
| Oct 2025 | Dossier | 74K | 6.1% | 4 |
| Oct 2025 | ALT. Fragrances | 60.5K | 5% | 5 |
| Oct 2025 | Tru Fragrance | 5.4K | 0.45% | 6 |
| Nov 2025 | Lattafa | 1M | 67% | 1 |
| Nov 2025 | Oakcha | 151K | 10.1% | 2 |
| Nov 2025 | Maison Alhambra | 135K | 9% | 3 |
| Nov 2025 | Dossier | 110K | 7.4% | 4 |
| Nov 2025 | ALT. Fragrances | 90.5K | 6.1% | 5 |
| Nov 2025 | Tru Fragrance | 6.6K | 0.44% | 6 |
| Dec 2025 | Lattafa | 1.2M | 71.2% | 1 |
| Dec 2025 | Oakcha | 151K | 8.8% | 2 |
| Dec 2025 | Maison Alhambra | 135K | 7.9% | 3 |
| Dec 2025 | Dossier | 110K | 6.4% | 4 |
| Dec 2025 | ALT. Fragrances | 90.5K | 5.3% | 5 |
| Dec 2025 | Tru Fragrance | 6.6K | 0.39% | 6 |
| Jan 2026 | Lattafa | 823K | 72.8% | 1 |
| Jan 2026 | Maison Alhambra | 110K | 9.7% | 2 |
| Jan 2026 | Oakcha | 82.7K | 7.3% | 3 |
| Jan 2026 | ALT. Fragrances | 60.5K | 5.3% | 4 |
| Jan 2026 | Dossier | 49.5K | 4.4% | 5 |
| Jan 2026 | Tru Fragrance | 5.4K | 0.48% | 6 |
| Feb 2026 | Lattafa | 823K | 72.8% | 1 |
| Feb 2026 | Maison Alhambra | 110K | 9.7% | 2 |
| Feb 2026 | Oakcha | 82.7K | 7.3% | 3 |
| Feb 2026 | ALT. Fragrances | 60.5K | 5.4% | 4 |
| Feb 2026 | Dossier | 49.5K | 4.4% | 5 |
| Feb 2026 | Tru Fragrance | 4.4K | 0.39% | 6 |
| Mar 2026 | Lattafa | 823K | 70.9% | 1 |
| Mar 2026 | Maison Alhambra | 135K | 11.6% | 2 |
| Mar 2026 | Oakcha | 87.6K | 7.5% | 3 |
| Mar 2026 | ALT. Fragrances | 60.5K | 5.2% | 4 |
| Mar 2026 | Dossier | 49.5K | 4.3% | 5 |
| Mar 2026 | Tru Fragrance | 5.4K | 0.47% | 6 |
| Apr 2026 | Lattafa | 823K | 72.8% | 1 |
| Apr 2026 | Maison Alhambra | 110K | 9.7% | 2 |
| Apr 2026 | Oakcha | 82.7K | 7.3% | 3 |
| Apr 2026 | ALT. Fragrances | 60.5K | 5.3% | 4 |
| Apr 2026 | Dossier | 49.5K | 4.4% | 5 |
| Apr 2026 | Tru Fragrance | 5.4K | 0.48% | 6 |
| May 2026 | Lattafa | 823K | 70.2% | 1 |
| May 2026 | Maison Alhambra | 135K | 11.5% | 2 |
| May 2026 | Oakcha | 87.6K | 7.5% | 3 |
| May 2026 | ALT. Fragrances | 60.5K | 5.2% | 4 |
| May 2026 | Dossier | 60.5K | 5.2% | 5 |
| May 2026 | Tru Fragrance | 5.4K | 0.46% | 6 |
| Jun 2026 | Lattafa | 673K | 67.7% | 1 |
| Jun 2026 | Maison Alhambra | 135K | 13.6% | 2 |
| Jun 2026 | Oakcha | 71.7K | 7.2% | 3 |
| Jun 2026 | Dossier | 60.5K | 6.1% | 4 |
| Jun 2026 | ALT. Fragrances | 49.5K | 5% | 5 |
| Jun 2026 | Tru Fragrance | 4.4K | 0.44% | 6 |
| Jul 2026 | Lattafa | 673K | 67.9% | 1 |
| Jul 2026 | Maison Alhambra | 135K | 13.6% | 2 |
| Jul 2026 | Oakcha | 67.6K | 6.8% | 3 |
| Jul 2026 | Dossier | 60.5K | 6.1% | 4 |
| Jul 2026 | ALT. Fragrances | 49.5K | 5% | 5 |
| Jul 2026 | Tru Fragrance | 5.4K | 0.54% | 6 |
| Aug 2026 | Lattafa | 823K | 71.2% | 1 |
| Aug 2026 | Maison Alhambra | 135K | 11.7% | 2 |
| Aug 2026 | Oakcha | 71.7K | 6.2% | 3 |
| Aug 2026 | ALT. Fragrances | 60.5K | 5.2% | 4 |
| Aug 2026 | Dossier | 60.5K | 5.2% | 5 |
| Aug 2026 | Tru Fragrance | 5.4K | 0.47% | 6 |
| Sep 2026 | Lattafa | 823K | 71% | 1 |
| Sep 2026 | Maison Alhambra | 135K | 11.7% | 2 |
| Sep 2026 | ALT. Fragrances | 74K | 6.4% | 3 |
| Sep 2026 | Oakcha | 71.7K | 6.2% | 4 |
| Sep 2026 | Dossier | 49.5K | 4.3% | 5 |
| Sep 2026 | Tru Fragrance | 5.4K | 0.47% | 6 |

## What is being compared

- **ALT. Fragrances**: Measured on the search term “alt fragrances”.
- **Dossier**: Measured on the search term “dossier perfume”.
- **Lattafa**: Measured on the search term “lattafa”.
- **Maison Alhambra**: Measured on the search term “maison alhambra”.
- **Oakcha**: Measured on the search terms “oakcha” and “oakcha perfume”, summed into one figure.
- **Tru Fragrance**: Measured on the search term “tru fragrance”.

- [ALT. Fragrances](/demand/global-en/brands/alt-fragrances)
- [Dossier](/demand/global-en/brands/dossier)
- [Lattafa](/demand/global-en/brands/lattafa)
- [Maison Alhambra](/demand/global-en/brands/maison-alhambra)
- [Oakcha](/demand/global-en/brands/oakcha)
- [Tru Fragrance](/demand/global-en/brands/tru-fragrance)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among perfume dupe brands worldwide?

In September 2026, Lattafa was the most searched among perfume dupe brands worldwide, with an estimated 823K branded searches, 71% of all searches for the six we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Perfume dupe brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/perfume-dupe-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/perfume-dupe-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.