--- title: "Crayola vs Staedtler: Which is searched more?" description: "Is Crayola or Staedtler more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pencils brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/pencils-brands/compare/crayola-vs-staedtler" publisher: "Brandwave" --- # Crayola vs Staedtler: Which is searched more? Is Crayola or Staedtler more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pencils brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Crayola and Staedtler - **Competitive set**: Pencils brands - **Market**: Global - **Month measured**: Sep 2026 - **Crayola Share of Search**: 26% - **Staedtler Share of Search**: 4.3% ## Is Crayola or Staedtler more popular in search? - In September 2026, Crayola had more branded searches than Staedtler among pencils brands worldwide. Crayola had about 201,000 branded searches, while Staedtler had 33,100. Crayola made up 26% of all pencils brand searches we track, and Staedtler accounted for 4.3%. - Crayola was ahead of Staedtler in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Crayola’s share of searches among pencils brands worldwide held steady at 26%, and its estimated monthly branded searches held steady at 201K. - Across the 12 months ending September 2026, Staedtler’s share of searches among pencils brands worldwide moved from 6.4% to 4.3%, and its estimated monthly branded searches moved from 49.5K to 33.1K. ## Top pencils brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Staedtler was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Crayola did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ticonderoga | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Faber-Castell | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Staedtler | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Pentel | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Prismacolor | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Crayola | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Arteza | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pencils brands - Asked ChatGPT "Which pencils brand should I buy?": 1. Ticonderoga, 2. Pentel, 3. Faber-Castell, 4. Staedtler - Asked ChatGPT "What are the best pencils brands?": 1. Faber-Castell, 2. Staedtler, 3. Ticonderoga - Asked ChatGPT "What's the best pencils brand for school writing?": 1. Ticonderoga, 2. Staedtler, 3. Pentel - Searched Google, AI Overview "best pencils": 1. Ticonderoga, 2. Faber-Castell, 3. Pentel - Searched Google, AI Overview "art pencils": 1. Faber-Castell, 2. Staedtler, 3. Prismacolor Not named in any answer: Crayola and Arteza. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for pencils brands worldwide in September 2026? - In September 2026, Crayola gained share of searches among pencils brands worldwide, from 23.8% to 26%. - Estimated monthly branded searches for Staedtler worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026. ## Month by month | Month | Crayola estimated searches | Crayola Share of Search | Crayola rank | Staedtler estimated searches | Staedtler Share of Search | Staedtler rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 26% | 2 | 49.5K | 6.4% | 5 | | Nov 2025 | 201K | 25.9% | 2 | 40.5K | 5.2% | 5 | | Dec 2025 | 201K | 26.6% | 2 | 33.1K | 4.4% | 5 | | Jan 2026 | 165K | 20.1% | 2 | 49.5K | 6% | 5 | | Feb 2026 | 165K | 23.3% | 2 | 27.1K | 3.8% | 5 | | Mar 2026 | 201K | 29.8% | 2 | 27.1K | 4% | 5 | | Apr 2026 | 201K | 29.7% | 2 | 27.1K | 4% | 5 | | May 2026 | 201K | 29.9% | 2 | 22.2K | 3.3% | 5 | | Jun 2026 | 201K | 32.7% | 2 | 27.1K | 4.4% | 5 | | Jul 2026 | 201K | 26% | 2 | 33.1K | 4.3% | 5 | | Aug 2026 | 246K | 23.8% | 2 | 40.5K | 3.9% | 5 | | Sep 2026 | 201K | 26% | 2 | 33.1K | 4.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Crayola’s and Staedtler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Crayola**: Measured on the search term “crayola”. - **Staedtler**: Measured on the search terms “staedtler pencil” and “staedtler pencils”, summed into one figure. - [Crayola profile](/demand/global-en/brands/crayola) - [Staedtler profile](/demand/global-en/brands/staedtler) - [All pencils brands worldwide](/demand/global-en/categories/pencils-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Crayola or Staedtler more popular in search? In September 2026, Crayola had more branded searches than Staedtler among pencils brands worldwide. Crayola had about 201,000 branded searches, while Staedtler had 33,100. Crayola made up 26% of all pencils brand searches we track, and Staedtler accounted for 4.3%. ## Cite this page Brandwave. "Crayola vs Staedtler: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/pencils-brands/compare/crayola-vs-staedtler This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pencils-brands/compare/crayola-vs-staedtler. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.