--- title: "Pencils brands: Which are searched most?" description: "Compare the pencils brands people buy. Share of Search among Crayola, Prismacolor and Arteza, the pencils brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/pencils-brands" publisher: "Brandwave" --- # Pencils brands: Which are searched most? Compare the pencils brands people buy. Share of Search among Crayola, Prismacolor and Arteza, the pencils brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Pencils brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Crayola, 73.1% ## Which brand is most popular in search among pencils brands worldwide? - In September 2026, Crayola was the most searched among pencils brands worldwide, with an estimated 201K branded searches and 73.1% estimated Share of Search within this set. - Prismacolor is in 2nd place, 46.2 percentage points behind at 26.9% Share of Search. - Across the 12 months ending September 2026, Crayola’s estimated Share of Search among pencils brands worldwide peaked at 80.2% in June 2026 and was lowest at 69% in January 2026. - Across the 12 months ending September 2026, Prismacolor’s estimated Share of Search among pencils brands worldwide peaked at 31% in January 2026 and was lowest at 19.8% in June 2026. - Across the 12 months ending September 2026, Crayola, Prismacolor and Arteza held steady: their estimated Share of Search among pencils brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Crayola vs Prismacolor: compare search popularity](/demand/global-en/compare/crayola-vs-prismacolor): 73.1% against 26.9% Share of Search. ## How did search popularity change for pencils brands worldwide in September 2026? - In September 2026, Crayola gained estimated Share of Search among pencils brands worldwide, from 69.1% to 73.1%. - In September 2026, Prismacolor lost estimated Share of Search among pencils brands worldwide, from 30.9% to 26.9%. - Estimated monthly branded searches for Arteza worldwide fell 20% over 12 measured months, from 50 to 40 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Crayola | 73.1% | 201K | -18.3% | Crayola | | 2 | Prismacolor | 26.9% | 74K | -32.7% | Prismacolor | | 3 | Arteza | 0.01% | 40 | 0.0% | Arteza | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Crayola | 201K | 73.1% | 1 | | Oct 2025 | Prismacolor | 74K | 26.9% | 2 | | Oct 2025 | Arteza | 50 | 0.02% | 3 | | Nov 2025 | Crayola | 201K | 73.1% | 1 | | Nov 2025 | Prismacolor | 74K | 26.9% | 2 | | Nov 2025 | Arteza | 50 | 0.02% | 3 | | Dec 2025 | Crayola | 201K | 73.1% | 1 | | Dec 2025 | Prismacolor | 74K | 26.9% | 2 | | Dec 2025 | Arteza | 50 | 0.02% | 3 | | Jan 2026 | Crayola | 165K | 69% | 1 | | Jan 2026 | Prismacolor | 74K | 31% | 2 | | Jan 2026 | Arteza | 30 | 0.01% | 3 | | Feb 2026 | Crayola | 165K | 69% | 1 | | Feb 2026 | Prismacolor | 74K | 31% | 2 | | Feb 2026 | Arteza | 30 | 0.01% | 3 | | Mar 2026 | Crayola | 201K | 76.9% | 1 | | Mar 2026 | Prismacolor | 60.5K | 23.1% | 2 | | Mar 2026 | Arteza | 40 | 0.02% | 3 | | Apr 2026 | Crayola | 201K | 76.9% | 1 | | Apr 2026 | Prismacolor | 60.5K | 23.1% | 2 | | Apr 2026 | Arteza | 30 | 0.01% | 3 | | May 2026 | Crayola | 201K | 76.9% | 1 | | May 2026 | Prismacolor | 60.5K | 23.1% | 2 | | May 2026 | Arteza | 20 | <0.01% | 3 | | Jun 2026 | Crayola | 201K | 80.2% | 1 | | Jun 2026 | Prismacolor | 49.5K | 19.8% | 2 | | Jun 2026 | Arteza | 20 | <0.01% | 3 | | Jul 2026 | Crayola | 201K | 73.1% | 1 | | Jul 2026 | Prismacolor | 74K | 26.9% | 2 | | Jul 2026 | Arteza | 30 | 0.01% | 3 | | Aug 2026 | Crayola | 246K | 69.1% | 1 | | Aug 2026 | Prismacolor | 110K | 30.9% | 2 | | Aug 2026 | Arteza | 40 | 0.01% | 3 | | Sep 2026 | Crayola | 201K | 73.1% | 1 | | Sep 2026 | Prismacolor | 74K | 26.9% | 2 | | Sep 2026 | Arteza | 40 | 0.01% | 3 | ## What is being compared - **Arteza**: Measured on the search term “arteza art”. - **Crayola**: Measured on the search term “crayola”. - **Prismacolor**: Measured on the search term “prismacolor”. - [Arteza](/demand/global-en/brands/arteza) - [Crayola](/demand/global-en/brands/crayola) - [Prismacolor](/demand/global-en/brands/prismacolor) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among pencils brands worldwide? In September 2026, Crayola was the most searched among pencils brands worldwide, with an estimated 201K branded searches and 73.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Pencils brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/pencils-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pencils-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.