---
title: "Lamy vs Pilot: Which is searched more?"
description: "Which is more popular in search, Lamy or Pilot? Compare estimated monthly branded-search demand and Share of Search inside the Pen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/lamy-vs-pilot"
publisher: "Brandwave"
---

# Lamy vs Pilot: Which is searched more?

Which is more popular in search, Lamy or Pilot? Compare estimated monthly branded-search demand and Share of Search inside the Pen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lamy and Pilot
- **Competitive set**: Pen brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Lamy Share of Search**: 5.2%
- **Pilot Share of Search**: 4%

## Which is more popular in search, Lamy or Pilot?

- In September 2026, Lamy had more branded searches than Pilot among pen brands worldwide. Lamy was estimated to have 49.5K branded searches compared to Pilot’s 38K, and held a 5.2% Share of Search versus Pilot’s 4%.
- The lead changed hands 2 times in the 12 months ending September 2026: Pilot took it in April 2026, Lamy took it in June 2026.
- Across the 12 months ending September 2026, Lamy’s estimated Share of Search among pen brands worldwide moved from 5.3% to 5.2%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, Pilot’s estimated Share of Search among pen brands worldwide moved from 3.4% to 4%, and its estimated monthly branded searches moved from 31.6K to 38K.

## How did search popularity change for pen brands worldwide in September 2026?

- In September 2026, Lamy lost estimated Share of Search among pen brands worldwide, from 5.7% to 5.2%.
- Estimated monthly branded searches for Pilot worldwide rose 20.3% over 12 measured months, from 31.6K to 38K in September 2026.

## Month by month

| Month | Lamy estimated searches | Lamy Share of Search | Lamy rank | Pilot estimated searches | Pilot Share of Search | Pilot rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 5.3% | 3 | 31.6K | 3.4% | 4 |
| Nov 2025 | 49.5K | 5.3% | 3 | 33.1K | 3.6% | 4 |
| Dec 2025 | 60.5K | 6.3% | 3 | 51.7K | 5.4% | 4 |
| Jan 2026 | 49.5K | 4.8% | 3 | 38.3K | 3.7% | 4 |
| Feb 2026 | 49.5K | 5.7% | 3 | 38K | 4.4% | 4 |
| Mar 2026 | 49.5K | 5.8% | 3 | 31.3K | 3.6% | 4 |
| Apr 2026 | 40.5K | 4.7% | 4 | 42.2K | 4.9% | 3 |
| May 2026 | 40.5K | 5.1% | 4 | 42.2K | 5.3% | 3 |
| Jun 2026 | 40.5K | 5.7% | 3 | 27.1K | 3.8% | 4 |
| Jul 2026 | 60.5K | 7.6% | 3 | 33K | 4.1% | 4 |
| Aug 2026 | 60.5K | 5.7% | 3 | 46.2K | 4.4% | 4 |
| Sep 2026 | 49.5K | 5.2% | 3 | 38K | 4% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Lamy’s and Pilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lamy**: Measured on the search term “lamy pen”.
- **Pilot**: Measured on the search terms “pilot ballpoint pen”, “pilot fountain pen” and “pilot stationery”, summed into one figure.

- [Lamy profile](/demand/global-en/brands/lamy)
- [Pilot profile](/demand/global-en/brands/pilot)
- [All pen brands worldwide](/demand/global-en/categories/pen-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Lamy or Pilot?

In September 2026, Lamy had more branded searches than Pilot among pen brands worldwide. Lamy was estimated to have 49.5K branded searches compared to Pilot’s 38K, and held a 5.2% Share of Search versus Pilot’s 4%.

## Cite this page

Brandwave. "Lamy vs Pilot: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/lamy-vs-pilot

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lamy-vs-pilot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.