---
title: "BIC vs Pilot: Which is searched more?"
description: "Which is more popular in search, BIC or Pilot? Compare estimated monthly branded-search demand and Share of Search inside the Pen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/pen-brands/compare/bic-vs-pilot"
publisher: "Brandwave"
---

# BIC vs Pilot: Which is searched more?

Which is more popular in search, BIC or Pilot? Compare estimated monthly branded-search demand and Share of Search inside the Pen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: BIC and Pilot
- **Competitive set**: Pen brands
- **Market**: Global
- **Month measured**: Sep 2026
- **BIC Share of Search**: 51%
- **Pilot Share of Search**: 3.9%

## Which is more popular in search, BIC or Pilot?

- In September 2026, BIC had more branded searches than Pilot among pen brands worldwide. BIC was estimated to have 503K branded searches compared to Pilot’s 38K, and held a 51% Share of Search versus Pilot’s 3.9%.
- BIC was ahead of Pilot in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BIC’s estimated Share of Search among pen brands worldwide moved from 50.1% to 51%, and its estimated monthly branded searches moved from 478K to 503K.
- Across the 12 months ending September 2026, Pilot’s estimated Share of Search among pen brands worldwide moved from 3.3% to 3.9%, and its estimated monthly branded searches moved from 31.6K to 38K.

## How did search popularity change for pen brands worldwide in September 2026?

- In September 2026, BIC gained estimated Share of Search among pen brands worldwide, from 46.3% to 51%.
- Estimated monthly branded searches for Pilot worldwide rose 20.3% over 12 measured months, from 31.6K to 38K in September 2026.

## Month by month

| Month | BIC estimated searches | BIC Share of Search | BIC rank | Pilot estimated searches | Pilot Share of Search | Pilot rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 478K | 50.1% | 1 | 31.6K | 3.3% | 4 |
| Nov 2025 | 478K | 50% | 1 | 33.1K | 3.5% | 4 |
| Dec 2025 | 483K | 48.7% | 1 | 51.7K | 5.2% | 4 |
| Jan 2026 | 492K | 46.5% | 1 | 38.3K | 3.6% | 4 |
| Feb 2026 | 411K | 46.2% | 1 | 38K | 4.3% | 4 |
| Mar 2026 | 478K | 53.9% | 1 | 31.3K | 3.5% | 4 |
| Apr 2026 | 478K | 54.1% | 1 | 42.2K | 4.8% | 3 |
| May 2026 | 411K | 50.3% | 1 | 42.2K | 5.2% | 3 |
| Jun 2026 | 402K | 54.8% | 1 | 27.1K | 3.7% | 4 |
| Jul 2026 | 402K | 49.1% | 1 | 33K | 4% | 4 |
| Aug 2026 | 503K | 46.3% | 1 | 46.2K | 4.3% | 4 |
| Sep 2026 | 503K | 51% | 1 | 38K | 3.9% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using BIC’s and Pilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **BIC**: Measured on the search terms “bic”, “bic lighter” and “bic pen”, summed into one figure.
- **Pilot**: Measured on the search terms “pilot ballpoint pen”, “pilot fountain pen” and “pilot stationery”, summed into one figure.

- [BIC profile](/demand/global-en/brands/bic)
- [Pilot profile](/demand/global-en/brands/pilot)
- [All pen brands worldwide](/demand/global-en/categories/pen-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, BIC or Pilot?

In September 2026, BIC had more branded searches than Pilot among pen brands worldwide. BIC was estimated to have 503K branded searches compared to Pilot’s 38K, and held a 51% Share of Search versus Pilot’s 3.9%.

## Cite this page

Brandwave. "BIC vs Pilot: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/pen-brands/compare/bic-vs-pilot

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pen-brands/compare/bic-vs-pilot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.