---
title: "Pen brands: Which are searched most?"
description: "Compare the pen brands people buy. Share of Search among BIC, Faber-Castell, Lamy, Pilot and Zebra, the pen brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/pen-brands"
publisher: "Brandwave"
---

# Pen brands: Which are searched most?

Compare the pen brands people buy. Share of Search among BIC, Faber-Castell, Lamy, Pilot and Zebra, the pen brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pen brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: BIC, 51%

## Which brand is most popular in search among pen brands worldwide?

- In September 2026, BIC was the most searched among pen brands worldwide, with an estimated 503K branded searches and 51% estimated Share of Search within this set.
- Faber-Castell is in 2nd place, 13.7 percentage points behind at 37.4% Share of Search.
- Across the 12 months ending September 2026, BIC’s estimated Share of Search among pen brands worldwide increased from 50.1% to 51%.
- Across the 12 months ending September 2026, Faber-Castell’s estimated Share of Search among pen brands worldwide decreased from 38.6% to 37.4%.
- Across the 12 months ending September 2026, Pilot’s estimated Share of Search among pen brands worldwide increased from 3.3% to 3.9%.
- Across the 12 months ending September 2026, BIC’s estimated Share of Search among pen brands worldwide peaked at 54.8% in June 2026 and was lowest at 46.2% in February 2026.
- Across the 12 months ending September 2026, Faber-Castell’s estimated Share of Search among pen brands worldwide peaked at 42.6% in January 2026 and was lowest at 33.5% in June 2026.
- Across the 12 months ending September 2026, Lamy’s estimated Share of Search among pen brands worldwide peaked at 7.4% in July 2026 and was lowest at 4.6% in April 2026.
- Across the 12 months ending September 2026, Pilot’s estimated Share of Search among pen brands worldwide peaked at 5.2% in December 2025 and was lowest at 3.3% in October 2025.
- Across the 12 months ending September 2026, Lamy and Zebra held steady: their estimated Share of Search among pen brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [BIC vs Faber-Castell: compare search popularity](/demand/global-en/compare/bic-vs-faber-castell): 51% against 37.4% Share of Search.
- [BIC vs Lamy: compare search popularity](/demand/global-en/compare/bic-vs-lamy): 51% against 5% Share of Search.
- [BIC vs Pilot: compare search popularity](/demand/global-en/compare/bic-vs-pilot): 51% against 3.9% Share of Search.
- [BIC vs Zebra: compare search popularity](/demand/global-en/compare/bic-vs-zebra): 51% against 2.8% Share of Search.
- [Faber-Castell vs Lamy: compare search popularity](/demand/global-en/compare/faber-castell-vs-lamy): 37.4% against 5% Share of Search.
- [Faber-Castell vs Pilot: compare search popularity](/demand/global-en/compare/faber-castell-vs-pilot): 37.4% against 3.9% Share of Search.
- [Faber-Castell vs Zebra: compare search popularity](/demand/global-en/compare/faber-castell-vs-zebra): 37.4% against 2.8% Share of Search.
- [Lamy vs Pilot: compare search popularity](/demand/global-en/compare/lamy-vs-pilot): 5% against 3.9% Share of Search.
- [Lamy vs Zebra: compare search popularity](/demand/global-en/compare/lamy-vs-zebra): 5% against 2.8% Share of Search.
- [Pilot vs Zebra: compare search popularity](/demand/global-en/compare/pilot-vs-zebra): 3.9% against 2.8% Share of Search.

## How did search popularity change for pen brands worldwide in September 2026?

- In September 2026, BIC gained estimated Share of Search among pen brands worldwide, from 46.3% to 51%.
- In September 2026, Faber-Castell lost estimated Share of Search among pen brands worldwide, from 41.4% to 37.4%.
- In September 2026, Lamy lost estimated Share of Search among pen brands worldwide, from 5.6% to 5%.
- Estimated monthly branded searches for Pilot worldwide rose 20.3% over 12 measured months, from 31.6K to 38K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | BIC | 51% | 503K | 0.0% | BIC |
| 2 | Faber-Castell | 37.4% | 368K | -18.2% | Faber-Castell |
| 3 | Lamy | 5% | 49.5K | -18.2% | Lamy |
| 4 | Pilot | 3.9% | 38K | -17.7% | Pilot |
| 5 | Zebra | 2.8% | 27.1K | 0.0% | Zebra |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | BIC | 478K | 50.1% | 1 |
| Oct 2025 | Faber-Castell | 368K | 38.6% | 2 |
| Oct 2025 | Lamy | 49.5K | 5.2% | 3 |
| Oct 2025 | Pilot | 31.6K | 3.3% | 4 |
| Oct 2025 | Zebra | 27.1K | 2.8% | 5 |
| Nov 2025 | BIC | 478K | 50% | 1 |
| Nov 2025 | Faber-Castell | 368K | 38.5% | 2 |
| Nov 2025 | Lamy | 49.5K | 5.2% | 3 |
| Nov 2025 | Pilot | 33.1K | 3.5% | 4 |
| Nov 2025 | Zebra | 27.1K | 2.8% | 5 |
| Dec 2025 | BIC | 483K | 48.7% | 1 |
| Dec 2025 | Faber-Castell | 368K | 37.2% | 2 |
| Dec 2025 | Lamy | 60.5K | 6.1% | 3 |
| Dec 2025 | Pilot | 51.7K | 5.2% | 4 |
| Dec 2025 | Zebra | 27.1K | 2.7% | 5 |
| Jan 2026 | BIC | 492K | 46.5% | 1 |
| Jan 2026 | Faber-Castell | 450K | 42.6% | 2 |
| Jan 2026 | Lamy | 49.5K | 4.7% | 3 |
| Jan 2026 | Pilot | 38.3K | 3.6% | 4 |
| Jan 2026 | Zebra | 27.1K | 2.6% | 5 |
| Feb 2026 | BIC | 411K | 46.2% | 1 |
| Feb 2026 | Faber-Castell | 368K | 41.4% | 2 |
| Feb 2026 | Lamy | 49.5K | 5.6% | 3 |
| Feb 2026 | Pilot | 38K | 4.3% | 4 |
| Feb 2026 | Zebra | 22.2K | 2.5% | 5 |
| Mar 2026 | BIC | 478K | 53.9% | 1 |
| Mar 2026 | Faber-Castell | 301K | 33.9% | 2 |
| Mar 2026 | Lamy | 49.5K | 5.6% | 3 |
| Mar 2026 | Pilot | 31.3K | 3.5% | 4 |
| Mar 2026 | Zebra | 27.1K | 3.1% | 5 |
| Apr 2026 | BIC | 478K | 54.1% | 1 |
| Apr 2026 | Faber-Castell | 301K | 34.1% | 2 |
| Apr 2026 | Pilot | 42.2K | 4.8% | 3 |
| Apr 2026 | Lamy | 40.5K | 4.6% | 4 |
| Apr 2026 | Zebra | 22.2K | 2.5% | 5 |
| May 2026 | BIC | 411K | 50.3% | 1 |
| May 2026 | Faber-Castell | 301K | 36.8% | 2 |
| May 2026 | Pilot | 42.2K | 5.2% | 3 |
| May 2026 | Lamy | 40.5K | 5% | 4 |
| May 2026 | Zebra | 22.2K | 2.7% | 5 |
| Jun 2026 | BIC | 402K | 54.8% | 1 |
| Jun 2026 | Faber-Castell | 246K | 33.5% | 2 |
| Jun 2026 | Lamy | 40.5K | 5.5% | 3 |
| Jun 2026 | Pilot | 27.1K | 3.7% | 4 |
| Jun 2026 | Zebra | 18.1K | 2.5% | 5 |
| Jul 2026 | BIC | 402K | 49.1% | 1 |
| Jul 2026 | Faber-Castell | 301K | 36.8% | 2 |
| Jul 2026 | Lamy | 60.5K | 7.4% | 3 |
| Jul 2026 | Pilot | 33K | 4% | 4 |
| Jul 2026 | Zebra | 22.2K | 2.7% | 5 |
| Aug 2026 | BIC | 503K | 46.3% | 1 |
| Aug 2026 | Faber-Castell | 450K | 41.4% | 2 |
| Aug 2026 | Lamy | 60.5K | 5.6% | 3 |
| Aug 2026 | Pilot | 46.2K | 4.3% | 4 |
| Aug 2026 | Zebra | 27.1K | 2.5% | 5 |
| Sep 2026 | BIC | 503K | 51% | 1 |
| Sep 2026 | Faber-Castell | 368K | 37.4% | 2 |
| Sep 2026 | Lamy | 49.5K | 5% | 3 |
| Sep 2026 | Pilot | 38K | 3.9% | 4 |
| Sep 2026 | Zebra | 27.1K | 2.8% | 5 |

## What is being compared

- **BIC**: Measured on the search terms “bic”, “bic lighter” and “bic pen”, summed into one figure.
- **Faber-Castell**: Measured on the search term “faber castell”.
- **Lamy**: Measured on the search term “lamy pen”.
- **Pilot**: Measured on the search terms “pilot ballpoint pen”, “pilot fountain pen” and “pilot stationery”, summed into one figure.
- **Zebra**: Measured on the search term “zebra pen”.

- [BIC](/demand/global-en/brands/bic)
- [Faber-Castell](/demand/global-en/brands/faber-castell)
- [Lamy](/demand/global-en/brands/lamy)
- [Pilot](/demand/global-en/brands/pilot)
- [Zebra](/demand/global-en/brands/zebra)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pen brands worldwide?

In September 2026, BIC was the most searched among pen brands worldwide, with an estimated 503K branded searches and 51% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Pen brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/pen-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pen-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.