---
title: "Pen and stationery brands: Which are searched most?"
description: "Compare the pen, marker and stationery brands people write. Share of Search among BIC, Moleskine, Sharpie, Staedtler, Pilot and uni-ball, the pen and stationery brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/pen-and-stationery-brands"
publisher: "Brandwave"
---

# Pen and stationery brands: Which are searched most?

Compare the pen, marker and stationery brands people write. Share of Search among BIC, Moleskine, Sharpie, Staedtler, Pilot and uni-ball, the pen and stationery brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pen and stationery brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: BIC, 50.5%

## Which brand is most popular in search among pen and stationery brands worldwide?

- In September 2026, BIC was the most searched among pen and stationery brands worldwide, with an estimated 503K branded searches and 50.5% estimated Share of Search within this set.
- Moleskine is in 2nd place, 30.3 percentage points behind at 20.2% Share of Search.
- Across the 12 months ending September 2026, BIC’s estimated Share of Search among pen and stationery brands worldwide increased from 48.7% to 50.5%.
- Across the 12 months ending September 2026, Staedtler’s estimated Share of Search among pen and stationery brands worldwide decreased from 9.2% to 7.4%.
- Across the 12 months ending September 2026, Pilot’s estimated Share of Search among pen and stationery brands worldwide increased from 3.2% to 3.8%.
- Across the 12 months ending September 2026, BIC’s estimated Share of Search among pen and stationery brands worldwide peaked at 51.6% in April 2026 and was lowest at 44.3% in December 2025.
- Across the 12 months ending September 2026, Moleskine’s estimated Share of Search among pen and stationery brands worldwide peaked at 27.6% in December 2025 and was lowest at 17.1% in March 2026.
- Across the 12 months ending September 2026, Sharpie’s estimated Share of Search among pen and stationery brands worldwide peaked at 20.8% in March 2026 and was lowest at 15.2% in December 2025.
- Across the 12 months ending September 2026, Staedtler’s estimated Share of Search among pen and stationery brands worldwide peaked at 9.2% in October 2025 and was lowest at 6.5% in April 2026.
- Across the 12 months ending September 2026, Pilot’s estimated Share of Search among pen and stationery brands worldwide peaked at 4.9% in May 2026 and was lowest at 3.2% in October 2025.
- Across the 12 months ending September 2026, Moleskine, Sharpie and uni-ball held steady: their estimated Share of Search among pen and stationery brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [BIC vs Moleskine: compare search popularity](/demand/global-en/compare/bic-vs-moleskine): 50.5% against 20.2% Share of Search.
- [BIC vs Sharpie: compare search popularity](/demand/global-en/compare/bic-vs-sharpie): 50.5% against 16.6% Share of Search.
- [BIC vs Staedtler: compare search popularity](/demand/global-en/compare/bic-vs-staedtler): 50.5% against 7.4% Share of Search.
- [BIC vs Pilot: compare search popularity](/demand/global-en/compare/bic-vs-pilot): 50.5% against 3.8% Share of Search.
- [Moleskine vs Sharpie: compare search popularity](/demand/global-en/compare/moleskine-vs-sharpie): 20.2% against 16.6% Share of Search.
- [Moleskine vs Staedtler: compare search popularity](/demand/global-en/compare/moleskine-vs-staedtler): 20.2% against 7.4% Share of Search.
- [Moleskine vs Pilot: compare search popularity](/demand/global-en/compare/moleskine-vs-pilot): 20.2% against 3.8% Share of Search.
- [Sharpie vs Staedtler: compare search popularity](/demand/global-en/compare/sharpie-vs-staedtler): 16.6% against 7.4% Share of Search.
- [Sharpie vs Pilot: compare search popularity](/demand/global-en/compare/pilot-vs-sharpie): 16.6% against 3.8% Share of Search.
- [Staedtler vs Pilot: compare search popularity](/demand/global-en/compare/pilot-vs-staedtler): 7.4% against 3.8% Share of Search.

## How did search popularity change for pen and stationery brands worldwide in September 2026?

- In September 2026, Pilot lost estimated Share of Search among pen and stationery brands worldwide, from 4.6% to 3.8%.
- Estimated monthly branded searches for Staedtler worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | BIC | 50.5% | 503K | 0.0% | BIC |
| 2 | Moleskine | 20.2% | 201K | 0.0% | Moleskine |
| 3 | Sharpie | 16.6% | 165K | 0.0% | Sharpie |
| 4 | Staedtler | 7.4% | 74K | 0.0% | Staedtler |
| 5 | Pilot | 3.8% | 38K | -17.7% | Pilot |
| 6 | uni-ball | 1.5% | 14.8K | 0.0% | uni-ball |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | BIC | 478K | 48.7% | 1 |
| Oct 2025 | Moleskine | 201K | 20.5% | 2 |
| Oct 2025 | Sharpie | 165K | 16.8% | 3 |
| Oct 2025 | Staedtler | 90.5K | 9.2% | 4 |
| Oct 2025 | Pilot | 31.6K | 3.2% | 5 |
| Oct 2025 | uni-ball | 14.8K | 1.5% | 6 |
| Nov 2025 | BIC | 478K | 47.3% | 1 |
| Nov 2025 | Moleskine | 246K | 24.3% | 2 |
| Nov 2025 | Sharpie | 165K | 16.3% | 3 |
| Nov 2025 | Staedtler | 74K | 7.3% | 4 |
| Nov 2025 | Pilot | 33.1K | 3.3% | 5 |
| Nov 2025 | uni-ball | 14.8K | 1.5% | 6 |
| Dec 2025 | BIC | 483K | 44.3% | 1 |
| Dec 2025 | Moleskine | 301K | 27.6% | 2 |
| Dec 2025 | Sharpie | 165K | 15.2% | 3 |
| Dec 2025 | Staedtler | 74K | 6.8% | 4 |
| Dec 2025 | Pilot | 51.7K | 4.7% | 5 |
| Dec 2025 | uni-ball | 14.8K | 1.4% | 6 |
| Jan 2026 | BIC | 492K | 47% | 1 |
| Jan 2026 | Moleskine | 246K | 23.5% | 2 |
| Jan 2026 | Sharpie | 165K | 15.8% | 3 |
| Jan 2026 | Staedtler | 90.5K | 8.7% | 4 |
| Jan 2026 | Pilot | 38.3K | 3.7% | 5 |
| Jan 2026 | uni-ball | 14.8K | 1.4% | 6 |
| Feb 2026 | BIC | 411K | 48.9% | 1 |
| Feb 2026 | Moleskine | 165K | 19.6% | 2 |
| Feb 2026 | Sharpie | 135K | 16.1% | 3 |
| Feb 2026 | Staedtler | 74K | 8.8% | 4 |
| Feb 2026 | Pilot | 38K | 4.5% | 5 |
| Feb 2026 | uni-ball | 18.1K | 2.2% | 6 |
| Mar 2026 | BIC | 478K | 49.4% | 1 |
| Mar 2026 | Sharpie | 201K | 20.8% | 2 |
| Mar 2026 | Moleskine | 165K | 17.1% | 3 |
| Mar 2026 | Staedtler | 74K | 7.6% | 4 |
| Mar 2026 | Pilot | 31.3K | 3.2% | 5 |
| Mar 2026 | uni-ball | 18.1K | 1.9% | 6 |
| Apr 2026 | BIC | 478K | 51.6% | 1 |
| Apr 2026 | Moleskine | 165K | 17.8% | 2 |
| Apr 2026 | Sharpie | 165K | 17.8% | 3 |
| Apr 2026 | Staedtler | 60.5K | 6.5% | 4 |
| Apr 2026 | Pilot | 42.2K | 4.6% | 5 |
| Apr 2026 | uni-ball | 14.8K | 1.6% | 6 |
| May 2026 | BIC | 411K | 47.9% | 1 |
| May 2026 | Moleskine | 165K | 19.2% | 2 |
| May 2026 | Sharpie | 165K | 19.2% | 3 |
| May 2026 | Staedtler | 60.5K | 7% | 4 |
| May 2026 | Pilot | 42.2K | 4.9% | 5 |
| May 2026 | uni-ball | 14.8K | 1.7% | 6 |
| Jun 2026 | BIC | 402K | 50.1% | 1 |
| Jun 2026 | Moleskine | 165K | 20.6% | 2 |
| Jun 2026 | Sharpie | 135K | 16.8% | 3 |
| Jun 2026 | Staedtler | 60.5K | 7.5% | 4 |
| Jun 2026 | Pilot | 27.1K | 3.4% | 5 |
| Jun 2026 | uni-ball | 12.1K | 1.5% | 6 |
| Jul 2026 | BIC | 402K | 49.6% | 1 |
| Jul 2026 | Moleskine | 165K | 20.4% | 2 |
| Jul 2026 | Sharpie | 135K | 16.7% | 3 |
| Jul 2026 | Staedtler | 60.5K | 7.5% | 4 |
| Jul 2026 | Pilot | 33K | 4.1% | 5 |
| Jul 2026 | uni-ball | 14.8K | 1.8% | 6 |
| Aug 2026 | BIC | 503K | 50.1% | 1 |
| Aug 2026 | Moleskine | 201K | 20% | 2 |
| Aug 2026 | Sharpie | 165K | 16.4% | 3 |
| Aug 2026 | Staedtler | 74K | 7.4% | 4 |
| Aug 2026 | Pilot | 46.2K | 4.6% | 5 |
| Aug 2026 | uni-ball | 14.8K | 1.5% | 6 |
| Sep 2026 | BIC | 503K | 50.5% | 1 |
| Sep 2026 | Moleskine | 201K | 20.2% | 2 |
| Sep 2026 | Sharpie | 165K | 16.6% | 3 |
| Sep 2026 | Staedtler | 74K | 7.4% | 4 |
| Sep 2026 | Pilot | 38K | 3.8% | 5 |
| Sep 2026 | uni-ball | 14.8K | 1.5% | 6 |

## What is being compared

- **BIC**: Measured on the search terms “bic”, “bic lighter” and “bic pen”, summed into one figure.
- **Moleskine**: Measured on the search term “moleskine”.
- **Pilot**: Measured on the search terms “pilot ballpoint pen”, “pilot fountain pen” and “pilot stationery”, summed into one figure.
- **Sharpie**: Measured on the search term “sharpie”.
- **Staedtler**: Measured on the search term “staedtler”.
- **uni-ball**: Measured on the search term “uni ball”.

- [BIC](/demand/global-en/brands/bic)
- [Moleskine](/demand/global-en/brands/moleskine)
- [Pilot](/demand/global-en/brands/pilot)
- [Sharpie](/demand/global-en/brands/sharpie)
- [Staedtler](/demand/global-en/brands/staedtler)
- [uni-ball](/demand/global-en/brands/uni-ball)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pen and stationery brands worldwide?

In September 2026, BIC was the most searched among pen and stationery brands worldwide, with an estimated 503K branded searches and 50.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Pen and stationery brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/pen-and-stationery-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pen-and-stationery-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.