---
title: "Hobie vs Old Town: Which is searched more?"
description: "Which is more popular in search, Hobie or Old Town? Compare estimated monthly branded-search demand and Share of Search inside the Pedal kayak brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/pedal-kayak-brands/compare/hobie-vs-old-town"
publisher: "Brandwave"
---

# Hobie vs Old Town: Which is searched more?

Which is more popular in search, Hobie or Old Town? Compare estimated monthly branded-search demand and Share of Search inside the Pedal kayak brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hobie and Old Town
- **Competitive set**: Pedal kayak brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Hobie Share of Search**: 44.2%
- **Old Town Share of Search**: 45.7%

## Which is more popular in search, Hobie or Old Town?

- In September 2026, Old Town had more branded searches than Hobie among pedal kayak brands worldwide. Old Town was estimated to have 15.3K branded searches compared to Hobie’s 14.8K, and held a 45.7% Share of Search versus Hobie’s 44.2%.
- The lead changed hands once in the 12 months ending September 2026: Old Town took it in February 2026.
- Across the 12 months ending September 2026, Hobie’s estimated Share of Search among pedal kayak brands worldwide moved from 54.4% to 44.2%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 12 months ending September 2026, Old Town’s estimated Share of Search among pedal kayak brands worldwide moved from 37.6% to 45.7%, and its estimated monthly branded searches moved from 12.5K to 15.3K.

## How did search popularity change for pedal kayak brands worldwide in September 2026?

- In September 2026, Hobie gained estimated Share of Search among pedal kayak brands worldwide, from 42.7% to 44.2%.
- In September 2026, Old Town gained estimated Share of Search among pedal kayak brands worldwide, from 44.5% to 45.7%.

## Month by month

| Month | Hobie estimated searches | Hobie Share of Search | Hobie rank | Old Town estimated searches | Old Town Share of Search | Old Town rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.1K | 54.4% | 1 | 12.5K | 37.6% | 2 |
| Nov 2025 | 14.8K | 49.2% | 1 | 12.5K | 41.6% | 2 |
| Dec 2025 | 14.8K | 52% | 1 | 10.4K | 36.5% | 2 |
| Jan 2026 | 14.8K | 47.8% | 1 | 13K | 42% | 2 |
| Feb 2026 | 14.8K | 44.2% | 2 | 15.4K | 46% | 1 |
| Mar 2026 | 22.2K | 44% | 2 | 23.1K | 45.8% | 1 |
| Apr 2026 | 22.2K | 42% | 2 | 24.1K | 45.7% | 1 |
| May 2026 | 22.2K | 38.5% | 2 | 28.1K | 48.8% | 1 |
| Jun 2026 | 27.1K | 38.9% | 2 | 34.5K | 49.5% | 1 |
| Jul 2026 | 27.1K | 41% | 2 | 28.7K | 43.4% | 1 |
| Aug 2026 | 22.2K | 42.7% | 2 | 23.1K | 44.5% | 1 |
| Sep 2026 | 14.8K | 44.2% | 2 | 15.3K | 45.7% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Hobie’s and Old Town’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hobie**: Measured on the search term “hobie kayak”.
- **Old Town**: Measured on the search terms “old town kayak”, “old town pedal” and “old town pedal kayak”, summed into one figure.

- [Hobie profile](/demand/global-en/brands/hobie)
- [Old Town profile](/demand/global-en/brands/old-town)
- [All pedal kayak brands worldwide](/demand/global-en/categories/pedal-kayak-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hobie or Old Town?

In September 2026, Old Town had more branded searches than Hobie among pedal kayak brands worldwide. Old Town was estimated to have 15.3K branded searches compared to Hobie’s 14.8K, and held a 45.7% Share of Search versus Hobie’s 44.2%.

## Cite this page

Brandwave. "Hobie vs Old Town: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/pedal-kayak-brands/compare/hobie-vs-old-town

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pedal-kayak-brands/compare/hobie-vs-old-town. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.