---
title: "PDF editing software: Which brands are most popular in search?"
description: "Compare the pdf editing software businesses run on. Share of Search among iLovePDF, Smallpdf, Adobe Acrobat, Foxit, Nitro and PDF Expert, the PDF editing software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/pdf-editing-software"
publisher: "Brandwave"
---

# PDF editing software: Which brands are most popular in search?

Compare the pdf editing software businesses run on. Share of Search among iLovePDF, Smallpdf, Adobe Acrobat, Foxit, Nitro and PDF Expert, the PDF editing software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: PDF editing software
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: iLovePDF, 88.1%

## Which brand is most popular in search among PDF editing software worldwide?

- In August 2026, iLovePDF was the most searched among PDF editing software worldwide, with an estimated 24.9M branded searches and 88.1% estimated Share of Search within this set.
- Smallpdf is in 2nd place, 82.7 percentage points behind at 5.5% Share of Search.
- Across the 11 months ending August 2026, iLovePDF’s estimated Share of Search among PDF editing software worldwide increased from 84.8% to 88.1%.
- Across the 11 months ending August 2026, Smallpdf’s estimated Share of Search among PDF editing software worldwide decreased from 6.4% to 5.5%.
- Across the 11 months ending August 2026, Adobe Acrobat’s estimated Share of Search among PDF editing software worldwide decreased from 6.2% to 4.3%.
- Across the 11 months ending August 2026, iLovePDF’s estimated Share of Search among PDF editing software worldwide peaked at 88.1% in August 2026 and was lowest at 83.3% in February 2026.
- Across the 11 months ending August 2026, Smallpdf’s estimated Share of Search among PDF editing software worldwide peaked at 7.9% in February 2026 and was lowest at 5.5% in August 2026.
- Across the 11 months ending August 2026, Adobe Acrobat’s estimated Share of Search among PDF editing software worldwide peaked at 6.2% in October 2025 and was lowest at 4.2% in June 2026.
- Across the 11 months ending August 2026, Foxit, Nitro and PDF Expert held steady: their estimated Share of Search among PDF editing software worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [iLovePDF vs Smallpdf: compare search popularity](/demand/global-en/compare/ilovepdf-vs-smallpdf): 88.1% against 5.5% Share of Search.
- [iLovePDF vs Adobe Acrobat: compare search popularity](/demand/global-en/compare/adobe-acrobat-vs-ilovepdf): 88.1% against 4.3% Share of Search.
- [Smallpdf vs Adobe Acrobat: compare search popularity](/demand/global-en/compare/adobe-acrobat-vs-smallpdf): 5.5% against 4.3% Share of Search.

## How did search popularity change for PDF editing software worldwide in August 2026?

- In August 2026, iLovePDF gained estimated Share of Search among PDF editing software worldwide, from 87.6% to 88.1%.
- Estimated monthly branded searches for Adobe Acrobat worldwide fell 33.3% over 11 measured months, from 1.8M to 1.2M in August 2026.
- Estimated monthly branded searches for PDF Expert worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.
- Estimated monthly branded searches for Foxit worldwide fell 25.4% over 11 measured months, from 593K to 442K in August 2026.
- Estimated monthly branded searches for Smallpdf worldwide fell 17.6% over 11 measured months, from 1.9M to 1.5M in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | iLovePDF | 88.1% | 24.9M | 0.0% | iLovePDF |
| 2 | Smallpdf | 5.5% | 1.5M | -8.7% | Smallpdf |
| 3 | Adobe Acrobat | 4.3% | 1.2M | 0.0% | Adobe |
| 4 | Foxit | 1.6% | 442K | -2.4% | Foxit |
| 5 | Nitro | 0.42% | 120K | -14.1% | Nitro |
| 6 | PDF Expert | 0.1% | 27.1K | 0.0% | PDF Expert |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | iLovePDF | 24.9M | 84.8% | 1 |
| Oct 2025 | Smallpdf | 1.9M | 6.4% | 2 |
| Oct 2025 | Adobe Acrobat | 1.8M | 6.2% | 3 |
| Oct 2025 | Foxit | 593K | 2% | 4 |
| Oct 2025 | Nitro | 131K | 0.44% | 5 |
| Oct 2025 | PDF Expert | 40.5K | 0.14% | 6 |
| Nov 2025 | iLovePDF | 24.9M | 86% | 1 |
| Nov 2025 | Smallpdf | 1.9M | 6.5% | 2 |
| Nov 2025 | Adobe Acrobat | 1.5M | 5.2% | 3 |
| Nov 2025 | Foxit | 516K | 1.8% | 4 |
| Nov 2025 | Nitro | 134K | 0.46% | 5 |
| Nov 2025 | PDF Expert | 40.5K | 0.14% | 6 |
| Dec 2025 | iLovePDF | 20.4M | 84.5% | 1 |
| Dec 2025 | Smallpdf | 1.9M | 7.7% | 2 |
| Dec 2025 | Adobe Acrobat | 1.2M | 5.1% | 3 |
| Dec 2025 | Foxit | 505K | 2.1% | 4 |
| Dec 2025 | Nitro | 108K | 0.45% | 5 |
| Dec 2025 | PDF Expert | 33.1K | 0.14% | 6 |
| Jan 2026 | iLovePDF | 20.4M | 83.4% | 1 |
| Jan 2026 | Smallpdf | 1.9M | 7.6% | 2 |
| Jan 2026 | Adobe Acrobat | 1.5M | 6.1% | 3 |
| Jan 2026 | Foxit | 516K | 2.1% | 4 |
| Jan 2026 | Nitro | 132K | 0.54% | 5 |
| Jan 2026 | PDF Expert | 40.5K | 0.17% | 6 |
| Feb 2026 | iLovePDF | 20.4M | 83.3% | 1 |
| Feb 2026 | Smallpdf | 1.9M | 7.9% | 2 |
| Feb 2026 | Adobe Acrobat | 1.5M | 6.1% | 3 |
| Feb 2026 | Foxit | 516K | 2.1% | 4 |
| Feb 2026 | Nitro | 111K | 0.45% | 5 |
| Feb 2026 | PDF Expert | 33.1K | 0.14% | 6 |
| Mar 2026 | iLovePDF | 24.9M | 86% | 1 |
| Mar 2026 | Smallpdf | 1.9M | 6.5% | 2 |
| Mar 2026 | Adobe Acrobat | 1.5M | 5.2% | 3 |
| Mar 2026 | Foxit | 516K | 1.8% | 4 |
| Mar 2026 | Nitro | 111K | 0.38% | 5 |
| Mar 2026 | PDF Expert | 40.5K | 0.14% | 6 |
| Apr 2026 | iLovePDF | 24.9M | 86.1% | 1 |
| Apr 2026 | Smallpdf | 1.9M | 6.4% | 2 |
| Apr 2026 | Adobe Acrobat | 1.5M | 5.2% | 3 |
| Apr 2026 | Foxit | 516K | 1.8% | 4 |
| Apr 2026 | Nitro | 111K | 0.38% | 5 |
| Apr 2026 | PDF Expert | 33.1K | 0.11% | 6 |
| May 2026 | iLovePDF | 24.9M | 86.2% | 1 |
| May 2026 | Smallpdf | 1.9M | 6.5% | 2 |
| May 2026 | Adobe Acrobat | 1.5M | 5.2% | 3 |
| May 2026 | Foxit | 460K | 1.6% | 4 |
| May 2026 | Nitro | 111K | 0.38% | 5 |
| May 2026 | PDF Expert | 33.1K | 0.11% | 6 |
| Jun 2026 | iLovePDF | 24.9M | 86.4% | 1 |
| Jun 2026 | Smallpdf | 2.1M | 7.3% | 2 |
| Jun 2026 | Adobe Acrobat | 1.2M | 4.2% | 3 |
| Jun 2026 | Foxit | 443K | 1.5% | 4 |
| Jun 2026 | Nitro | 114K | 0.4% | 5 |
| Jun 2026 | PDF Expert | 27.1K | 0.09% | 6 |
| Jul 2026 | iLovePDF | 24.9M | 87.6% | 1 |
| Jul 2026 | Smallpdf | 1.7M | 6% | 2 |
| Jul 2026 | Adobe Acrobat | 1.2M | 4.3% | 3 |
| Jul 2026 | Foxit | 453K | 1.6% | 4 |
| Jul 2026 | Nitro | 139K | 0.49% | 5 |
| Jul 2026 | PDF Expert | 27.1K | 0.1% | 6 |
| Aug 2026 | iLovePDF | 24.9M | 88.1% | 1 |
| Aug 2026 | Smallpdf | 1.5M | 5.5% | 2 |
| Aug 2026 | Adobe Acrobat | 1.2M | 4.3% | 3 |
| Aug 2026 | Foxit | 442K | 1.6% | 4 |
| Aug 2026 | Nitro | 120K | 0.42% | 5 |
| Aug 2026 | PDF Expert | 27.1K | 0.1% | 6 |
| Sep 2026 | Adobe Acrobat | — | — | — |
| Sep 2026 | Foxit | — | — | — |
| Sep 2026 | iLovePDF | — | — | — |
| Sep 2026 | Nitro | — | — | — |
| Sep 2026 | PDF Expert | — | — | — |
| Sep 2026 | Smallpdf | — | — | — |

## What is being compared

- **Adobe Acrobat**: Measured on the search term “adobe acrobat”.
- **Foxit**: Measured on the search terms “foxit”, “foxit app”, “foxit com”, “foxit pdf”, “foxit pdf editor”, “foxit reader”, “foxit software” and “pdf foxit”, summed into one figure.
- **iLovePDF**: Measured on the search term “ilovepdf”.
- **Nitro**: Measured on the search terms “gonitro com”, “nitro pdf”, “nitro pdf editor” and “nitro pdf pro”, summed into one figure.
- **PDF Expert**: Measured on the search term “pdf expert”.
- **Smallpdf**: Measured on the search terms “pdf editor smallpdf”, “pdf smallpdf”, “smallpdf”, “smallpdf app”, “smallpdf com”, “smallpdf pdf”, “smallpdf pdf editor” and “smallpdf software”, summed into one figure.

- [Adobe Acrobat](/demand/global-en/brands/adobe-acrobat)
- [Foxit](/demand/global-en/brands/foxit)
- [iLovePDF](/demand/global-en/brands/ilovepdf)
- [Nitro](/demand/global-en/brands/nitro-pdf)
- [PDF Expert](/demand/global-en/brands/pdf-expert)
- [Smallpdf](/demand/global-en/brands/smallpdf)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among PDF editing software worldwide?

In August 2026, iLovePDF was the most searched among PDF editing software worldwide, with an estimated 24.9M branded searches and 88.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "PDF editing software: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/pdf-editing-software

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pdf-editing-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
