---
title: "PDF editing platforms: Which brands are most popular in search?"
description: "Compare services and tools used to edit and work with PDF documents. Share of Search among Smallpdf, Foxit, PDF-XChange, Nitro and pdfFiller, the PDF editing platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/pdf-editing-platforms"
publisher: "Brandwave"
---

# PDF editing platforms: Which brands are most popular in search?

Compare services and tools used to edit and work with PDF documents. Share of Search among Smallpdf, Foxit, PDF-XChange, Nitro and pdfFiller, the PDF editing platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: PDF editing platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Smallpdf, 63.7%

## Which brand is most popular in search among PDF editing platforms worldwide?

- In August 2026, Smallpdf was the most searched among PDF editing platforms worldwide, with an estimated 1.5M branded searches and 63.7% estimated Share of Search within this set.
- Foxit is in 2nd place, 45.5 percentage points behind at 18.2% Share of Search.
- Across the 11 months ending August 2026, Smallpdf’s estimated Share of Search among PDF editing platforms worldwide increased from 61.5% to 63.7%.
- Across the 11 months ending August 2026, Foxit’s estimated Share of Search among PDF editing platforms worldwide decreased from 19.5% to 18.2%.
- Across the 11 months ending August 2026, PDF-XChange’s estimated Share of Search among PDF editing platforms worldwide decreased from 9.9% to 9.3%.
- Across the 11 months ending August 2026, Nitro’s estimated Share of Search among PDF editing platforms worldwide increased from 4.3% to 4.9%.
- Across the 11 months ending August 2026, pdfFiller’s estimated Share of Search among PDF editing platforms worldwide decreased from 4.9% to 3.8%.
- Across the 11 months ending August 2026, Smallpdf’s estimated Share of Search among PDF editing platforms worldwide peaked at 69.5% in June 2026 and was lowest at 61.5% in October 2025.
- Across the 11 months ending August 2026, Foxit’s estimated Share of Search among PDF editing platforms worldwide peaked at 19.5% in October 2025 and was lowest at 14.7% in June 2026.
- Across the 11 months ending August 2026, PDF-XChange’s estimated Share of Search among PDF editing platforms worldwide peaked at 10.2% in March 2026 and was lowest at 8.1% in June 2026.
- Across the 11 months ending August 2026, Nitro’s estimated Share of Search among PDF editing platforms worldwide peaked at 5.3% in July 2026 and was lowest at 3.8% in March 2026.
- Across the 11 months ending August 2026, pdfFiller’s estimated Share of Search among PDF editing platforms worldwide peaked at 5% in March 2026 and was lowest at 3.4% in May 2026.
- Across the 11 months ending August 2026, Nitro rose from 5th to 4th among PDF editing platforms worldwide.
- Across the 11 months ending August 2026, pdfFiller fell from 4th to 5th among PDF editing platforms worldwide.

## Compare search popularity between leading brands

- [Smallpdf vs Foxit: compare search popularity](/demand/global-en/compare/foxit-vs-smallpdf): 63.7% against 18.2% Share of Search.
- [Smallpdf vs PDF-XChange: compare search popularity](/demand/global-en/compare/pdf-xchange-vs-smallpdf): 63.7% against 9.3% Share of Search.
- [Smallpdf vs Nitro: compare search popularity](/demand/global-en/compare/nitro-pdf-vs-smallpdf): 63.7% against 4.9% Share of Search.
- [Smallpdf vs pdfFiller: compare search popularity](/demand/global-en/compare/pdffiller-vs-smallpdf): 63.7% against 3.8% Share of Search.
- [Foxit vs PDF-XChange: compare search popularity](/demand/global-en/compare/foxit-vs-pdf-xchange): 18.2% against 9.3% Share of Search.
- [Foxit vs Nitro: compare search popularity](/demand/global-en/compare/foxit-vs-nitro-pdf): 18.2% against 4.9% Share of Search.
- [Foxit vs pdfFiller: compare search popularity](/demand/global-en/compare/foxit-vs-pdffiller): 18.2% against 3.8% Share of Search.
- [PDF-XChange vs Nitro: compare search popularity](/demand/global-en/compare/nitro-pdf-vs-pdf-xchange): 9.3% against 4.9% Share of Search.
- [PDF-XChange vs pdfFiller: compare search popularity](/demand/global-en/compare/pdf-xchange-vs-pdffiller): 9.3% against 3.8% Share of Search.
- [Nitro vs pdfFiller: compare search popularity](/demand/global-en/compare/nitro-pdf-vs-pdffiller): 4.9% against 3.8% Share of Search.

## How did search popularity change for PDF editing platforms worldwide in August 2026?

- In August 2026, Foxit gained estimated Share of Search among PDF editing platforms worldwide, from 17.3% to 18.2%.
- In August 2026, Smallpdf lost estimated Share of Search among PDF editing platforms worldwide, from 64.5% to 63.7%.
- Estimated monthly branded searches for pdfFiller worldwide fell 37.1% over 11 measured months, from 148K to 93K in August 2026.
- Estimated monthly branded searches for PDF-XChange worldwide fell 24.8% over 11 measured months, from 300K to 226K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Smallpdf | 63.7% | 1.5M | -8.7% | Smallpdf |
| 2 | Foxit | 18.2% | 442K | -2.4% | Foxit |
| 3 | PDF-XChange | 9.3% | 226K | -7.9% | PDF-XChange |
| 4 | Nitro | 4.9% | 120K | -14.1% | Nitro |
| 5 | pdfFiller | 3.8% | 93K | 0.0% | pdfFiller |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Smallpdf | 1.9M | 61.5% | 1 |
| Oct 2025 | Foxit | 593K | 19.5% | 2 |
| Oct 2025 | PDF-XChange | 300K | 9.9% | 3 |
| Oct 2025 | pdfFiller | 148K | 4.9% | 4 |
| Oct 2025 | Nitro | 131K | 4.3% | 5 |
| Nov 2025 | Smallpdf | 1.9M | 64.4% | 1 |
| Nov 2025 | Foxit | 516K | 17.7% | 2 |
| Nov 2025 | PDF-XChange | 270K | 9.3% | 3 |
| Nov 2025 | Nitro | 134K | 4.6% | 4 |
| Nov 2025 | pdfFiller | 115K | 4% | 5 |
| Dec 2025 | Smallpdf | 1.9M | 65.7% | 1 |
| Dec 2025 | Foxit | 505K | 17.8% | 2 |
| Dec 2025 | PDF-XChange | 245K | 8.6% | 3 |
| Dec 2025 | pdfFiller | 116K | 4.1% | 4 |
| Dec 2025 | Nitro | 108K | 3.8% | 5 |
| Jan 2026 | Smallpdf | 1.9M | 63.2% | 1 |
| Jan 2026 | Foxit | 516K | 17.4% | 2 |
| Jan 2026 | PDF-XChange | 300K | 10.1% | 3 |
| Jan 2026 | pdfFiller | 142K | 4.8% | 4 |
| Jan 2026 | Nitro | 132K | 4.5% | 5 |
| Feb 2026 | Smallpdf | 1.9M | 66.1% | 1 |
| Feb 2026 | Foxit | 516K | 17.7% | 2 |
| Feb 2026 | PDF-XChange | 245K | 8.4% | 3 |
| Feb 2026 | pdfFiller | 117K | 4% | 4 |
| Feb 2026 | Nitro | 111K | 3.8% | 5 |
| Mar 2026 | Smallpdf | 1.9M | 63.6% | 1 |
| Mar 2026 | Foxit | 516K | 17.5% | 2 |
| Mar 2026 | PDF-XChange | 300K | 10.2% | 3 |
| Mar 2026 | pdfFiller | 147K | 5% | 4 |
| Mar 2026 | Nitro | 111K | 3.8% | 5 |
| Apr 2026 | Smallpdf | 1.9M | 64.7% | 1 |
| Apr 2026 | Foxit | 516K | 17.9% | 2 |
| Apr 2026 | PDF-XChange | 275K | 9.6% | 3 |
| Apr 2026 | pdfFiller | 115K | 4% | 4 |
| Apr 2026 | Nitro | 111K | 3.9% | 5 |
| May 2026 | Smallpdf | 1.9M | 67.2% | 1 |
| May 2026 | Foxit | 460K | 16.5% | 2 |
| May 2026 | PDF-XChange | 246K | 8.8% | 3 |
| May 2026 | Nitro | 111K | 4% | 4 |
| May 2026 | pdfFiller | 95.9K | 3.4% | 5 |
| Jun 2026 | Smallpdf | 2.1M | 69.5% | 1 |
| Jun 2026 | Foxit | 443K | 14.7% | 2 |
| Jun 2026 | PDF-XChange | 246K | 8.1% | 3 |
| Jun 2026 | pdfFiller | 119K | 3.9% | 4 |
| Jun 2026 | Nitro | 114K | 3.8% | 5 |
| Jul 2026 | Smallpdf | 1.7M | 64.5% | 1 |
| Jul 2026 | Foxit | 453K | 17.3% | 2 |
| Jul 2026 | PDF-XChange | 245K | 9.4% | 3 |
| Jul 2026 | Nitro | 139K | 5.3% | 4 |
| Jul 2026 | pdfFiller | 93K | 3.5% | 5 |
| Aug 2026 | Smallpdf | 1.5M | 63.7% | 1 |
| Aug 2026 | Foxit | 442K | 18.2% | 2 |
| Aug 2026 | PDF-XChange | 226K | 9.3% | 3 |
| Aug 2026 | Nitro | 120K | 4.9% | 4 |
| Aug 2026 | pdfFiller | 93K | 3.8% | 5 |
| Sep 2026 | Foxit | — | — | — |
| Sep 2026 | Nitro | — | — | — |
| Sep 2026 | PDF-XChange | — | — | — |
| Sep 2026 | pdfFiller | — | — | — |
| Sep 2026 | Smallpdf | — | — | — |

## What is being compared

- **Foxit**: Measured on the search terms “foxit”, “foxit app”, “foxit com”, “foxit pdf”, “foxit pdf editor”, “foxit reader”, “foxit software” and “pdf foxit”, summed into one figure.
- **Nitro**: Measured on the search terms “gonitro com”, “nitro pdf”, “nitro pdf editor” and “nitro pdf pro”, summed into one figure.
- **PDF-XChange**: Measured on the search terms “pdf editor pdf-xchange”, “pdf xchange”, “pdf xchange editor”, “pdf-xchange”, “pdf-xchange app”, “pdf-xchange com”, “pdf-xchange pdf editor” and “pdf-xchange software”, summed into one figure.
- **pdfFiller**: Measured on the search terms “pdf editor pdffiller”, “pdf pdffiller”, “pdffiller”, “pdffiller app”, “pdffiller com”, “pdffiller online”, “pdffiller pdf”, “pdffiller pdf editor” and “pdffiller software”, summed into one figure.
- **Smallpdf**: Measured on the search terms “pdf editor smallpdf”, “pdf smallpdf”, “smallpdf”, “smallpdf app”, “smallpdf com”, “smallpdf pdf”, “smallpdf pdf editor” and “smallpdf software”, summed into one figure.

- [Foxit](/demand/global-en/brands/foxit)
- [Nitro](/demand/global-en/brands/nitro-pdf)
- [PDF-XChange](/demand/global-en/brands/pdf-xchange)
- [pdfFiller](/demand/global-en/brands/pdffiller)
- [Smallpdf](/demand/global-en/brands/smallpdf)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among PDF editing platforms worldwide?

In August 2026, Smallpdf was the most searched among PDF editing platforms worldwide, with an estimated 1.5M branded searches and 63.7% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "PDF editing platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/pdf-editing-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pdf-editing-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.