--- title: "Ghost vs Poool: Which is searched more?" description: "Is Ghost or Poool more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Paywall platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/paywall-platforms/compare/ghost-vs-poool" publisher: "Brandwave" --- # Ghost vs Poool: Which is searched more? Is Ghost or Poool more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Paywall platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ghost and Poool - **Competitive set**: Paywall platforms - **Market**: Global - **Month measured**: Sep 2026 - **Ghost Share of Search**: 31.6% - **Poool Share of Search**: 19.5% ## Is Ghost or Poool more popular in search? - In September 2026, Ghost had more branded searches than Poool among paywall platforms worldwide. Ghost had about 10,700 branded searches, while Poool had 6,600. Ghost made up 31.6% of all paywall platform searches we track, and Poool accounted for 19.5%. - Ghost was ahead of Poool in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ghost’s share of searches among paywall platforms worldwide moved from 28.9% to 31.6%, and its estimated monthly branded searches moved from 10.6K to 10.7K. - Across the 12 months ending September 2026, Poool’s share of searches among paywall platforms worldwide moved from 14.7% to 19.5%, and its estimated monthly branded searches moved from 5.4K to 6.6K. ## Top paywall platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ghost was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Poool did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ghost | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Memberful | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Piano | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Leaky Paywall | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Zuora | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Poool | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about paywall platforms - Asked ChatGPT "Which paywall platform should I use?": 1. Ghost, 2. Memberful - Asked ChatGPT "What are the best paywall platforms?": 1. Ghost, 2. Memberful, 3. Piano - Asked ChatGPT "What's the best paywall platform for reader subscriptions?": 1. Ghost, 2. Leaky Paywall, 3. Piano, 4. Memberful, 5. Zuora - Searched Google, AI Overview "paywall platform": 1. Leaky Paywall - Searched Google, AI Overview "subscription paywall": named none of the brands we track Not named in any answer: Poool. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for paywall platforms worldwide in September 2026? - In September 2026, Ghost gained share of searches among paywall platforms worldwide, from 29.6% to 31.6%. - In September 2026, Poool lost share of searches among paywall platforms worldwide, from 20.3% to 19.5%. ## Month by month | Month | Ghost estimated searches | Ghost Share of Search | Ghost rank | Poool estimated searches | Poool Share of Search | Poool rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.6K | 28.9% | 2 | 5.4K | 14.7% | 3 | | Nov 2025 | 10.5K | 31.9% | 2 | 5.4K | 16.4% | 3 | | Dec 2025 | 10.2K | 30.9% | 2 | 5.4K | 16.4% | 3 | | Jan 2026 | 10.9K | 31.2% | 2 | 6.6K | 18.9% | 3 | | Feb 2026 | 10.6K | 31.6% | 2 | 5.4K | 16.1% | 3 | | Mar 2026 | 12.4K | 31.3% | 2 | 6.6K | 16.6% | 3 | | Apr 2026 | 13.2K | 35.9% | 2 | 6.6K | 18% | 3 | | May 2026 | 12.7K | 33.7% | 2 | 8.1K | 21.5% | 3 | | Jun 2026 | 10.7K | 30% | 2 | 8.1K | 22.7% | 3 | | Jul 2026 | 9.1K | 29.2% | 2 | 8.1K | 26.1% | 3 | | Aug 2026 | 9.6K | 29.6% | 2 | 6.6K | 20.3% | 3 | | Sep 2026 | 10.7K | 31.6% | 2 | 6.6K | 19.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Ghost’s and Poool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ghost**: Measured on the search terms “ghost blog platform”, “ghost blogging platform”, “Ghost CMS”, “ghost cms docker”, “ghost cms github”, “ghost cms themes”, “ghost headless cms”, “ghost io”, “ghost wordpress” and “ghost.io”, summed into one figure. - **Poool**: Measured on the search term “poool”. - [Ghost profile](/demand/global-en/brands/ghost) - [Poool profile](/demand/global-en/brands/poool) - [All paywall platforms worldwide](/demand/global-en/categories/paywall-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ghost or Poool more popular in search? In September 2026, Ghost had more branded searches than Poool among paywall platforms worldwide. Ghost had about 10,700 branded searches, while Poool had 6,600. Ghost made up 31.6% of all paywall platform searches we track, and Poool accounted for 19.5%. ## Cite this page Brandwave. "Ghost vs Poool: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/paywall-platforms/compare/ghost-vs-poool This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/paywall-platforms/compare/ghost-vs-poool. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.