---
title: "PayPal vs Wise: Which is searched more?"
description: "Which is more popular in search, PayPal or Wise? Compare estimated monthly branded-search demand and Share of Search inside the Payment processors set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/payment-processors/compare/paypal-vs-wise"
publisher: "Brandwave"
---

# PayPal vs Wise: Which is searched more?

Which is more popular in search, PayPal or Wise? Compare estimated monthly branded-search demand and Share of Search inside the Payment processors set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: PayPal and Wise
- **Competitive set**: Payment processors
- **Market**: Global
- **Month measured**: Sep 2026
- **PayPal Share of Search**: 71.5%
- **Wise Share of Search**: 0.25%

## Which is more popular in search, PayPal or Wise?

- In September 2026, PayPal had more branded searches than Wise among payment processors worldwide. PayPal was estimated to have 20.4M branded searches compared to Wise’s 72.6K, and held a 71.5% Share of Search versus Wise’s 0.25%.
- PayPal was ahead of Wise in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, PayPal’s estimated Share of Search among payment processors worldwide moved from 77.2% to 71.5%, and its estimated monthly branded searches moved from 24.9M to 20.4M.
- Across the 12 months ending September 2026, Wise’s estimated Share of Search among payment processors worldwide moved from 0.18% to 0.25%, and its estimated monthly branded searches moved from 59.3K to 72.6K.

## How did search popularity change for payment processors worldwide in September 2026?

- In September 2026, PayPal lost estimated Share of Search among payment processors worldwide, from 73.3% to 71.5%.
- Estimated monthly branded searches for Wise worldwide rose 22.4% over 12 measured months, from 59.3K to 72.6K in September 2026.

## Month by month

| Month | PayPal estimated searches | PayPal Share of Search | PayPal rank | Wise estimated searches | Wise Share of Search | Wise rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 24.9M | 77.2% | 1 | 59.3K | 0.18% | 8 |
| Nov 2025 | 24.9M | 78.9% | 1 | 56.2K | 0.18% | 8 |
| Dec 2025 | 24.9M | 80% | 1 | 64K | 0.21% | 8 |
| Jan 2026 | 24.9M | 77% | 1 | 72.6K | 0.22% | 8 |
| Feb 2026 | 20.4M | 74.9% | 1 | 59.6K | 0.22% | 8 |
| Mar 2026 | 20.4M | 71.4% | 1 | 77.9K | 0.27% | 8 |
| Apr 2026 | 20.4M | 75% | 1 | 72.7K | 0.27% | 8 |
| May 2026 | 20.4M | 73.4% | 1 | 72.7K | 0.26% | 8 |
| Jun 2026 | 20.4M | 73.2% | 1 | 73K | 0.26% | 8 |
| Jul 2026 | 20.4M | 73.4% | 1 | 73K | 0.26% | 8 |
| Aug 2026 | 20.4M | 73.3% | 1 | 84.3K | 0.3% | 8 |
| Sep 2026 | 20.4M | 71.5% | 1 | 72.6K | 0.25% | 8 |

## How each brand is measured

Brandwave collects information about searches that people make online using PayPal’s and Wise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **PayPal**: Measured on the search term “paypal”.
- **Wise**: Measured on the search terms “transfer wise app”, “transferwise apps”, “transferwise mobile app”, “transferwise wise”, “wise app”, “wise business” and “wise international payments”, summed into one figure.

- [PayPal profile](/demand/global-en/brands/paypal)
- [Wise profile](/demand/global-en/brands/wise)
- [All payment processors worldwide](/demand/global-en/categories/payment-processors): The set both shares are measured inside, 12 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, PayPal or Wise?

In September 2026, PayPal had more branded searches than Wise among payment processors worldwide. PayPal was estimated to have 20.4M branded searches compared to Wise’s 72.6K, and held a 71.5% Share of Search versus Wise’s 0.25%.

## Cite this page

Brandwave. "PayPal vs Wise: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/payment-processors/compare/paypal-vs-wise

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/payment-processors/compare/paypal-vs-wise. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.