--- title: "Braintree vs Helcim: Which is searched more?" description: "Is Braintree or Helcim more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Payment gateways set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/payment-gateways/compare/braintree-vs-helcim" publisher: "Brandwave" --- # Braintree vs Helcim: Which is searched more? Is Braintree or Helcim more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Payment gateways set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Braintree and Helcim - **Competitive set**: Payment gateways - **Market**: Global - **Month measured**: Sep 2026 - **Braintree Share of Search**: 0.13% - **Helcim Share of Search**: 0.11% ## Is Braintree or Helcim more popular in search? - In September 2026, Braintree had more branded searches than Helcim among payment gateways worldwide. Braintree had about 31,600 branded searches, while Helcim had 27,100. Braintree made up 0.13% of all payment gateway searches we track, and Helcim accounted for 0.11%. - The lead changed hands once in the 12 months ending September 2026: Braintree took it in August 2026. - Across the 12 months ending September 2026, Braintree’s share of searches among payment gateways worldwide moved from 0.02% to 0.13%, and its estimated monthly branded searches moved from 7K to 31.6K. - Across the 12 months ending September 2026, Helcim’s share of searches among payment gateways worldwide moved from 0.08% to 0.11%, and its estimated monthly branded searches moved from 22.2K to 27.1K. ## Top payment gateways in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Helcim was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Braintree was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Helcim was listed before Braintree in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stripe | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | PayPal | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Square | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Authorize.net | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Helcim | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Adyen | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Braintree | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Worldpay | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about payment gateways - Asked ChatGPT "Which payment gateway should I use?": 1. Stripe, 2. PayPal, 3. Square - Asked ChatGPT "What are the best payment gateways?": 1. Stripe, 2. PayPal, 3. Square, 4. Adyen, 5. Helcim - Asked ChatGPT "What's the best payment gateway for online card payments?": 1. Stripe, 2. PayPal, 3. Square, 4. Adyen - Searched Google, AI Overview "payment gateway": 1. Stripe, 2. Square, 3. Helcim, 4. PayPal - Searched Google, AI Overview "online payment gateway": 1. Stripe, 2. Authorize.net, 3. PayPal, 4. Braintree Not named in any answer: Worldpay. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for payment gateways worldwide in September 2026? - Estimated monthly branded searches for Braintree worldwide rose 352.1% over 12 measured months, from 7K to 31.6K in September 2026. - Estimated monthly branded searches for Helcim worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026. ## Month by month | Month | Braintree estimated searches | Braintree Share of Search | Braintree rank | Helcim estimated searches | Helcim Share of Search | Helcim rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7K | 0.02% | 7 | 22.2K | 0.08% | 5 | | Nov 2025 | 7.6K | 0.03% | 7 | 18.1K | 0.06% | 5 | | Dec 2025 | 6.6K | 0.02% | 7 | 18.1K | 0.07% | 5 | | Jan 2026 | 7.5K | 0.03% | 7 | 22.2K | 0.08% | 5 | | Feb 2026 | 7.6K | 0.03% | 7 | 22.2K | 0.09% | 5 | | Mar 2026 | 7.7K | 0.03% | 7 | 27.1K | 0.11% | 5 | | Apr 2026 | 7.5K | 0.03% | 7 | 27.1K | 0.11% | 5 | | May 2026 | 6.7K | 0.03% | 7 | 22.2K | 0.09% | 5 | | Jun 2026 | 6.8K | 0.03% | 7 | 22.2K | 0.09% | 5 | | Jul 2026 | 6.3K | 0.03% | 7 | 27.1K | 0.11% | 5 | | Aug 2026 | 37.7K | 0.16% | 5 | 27.1K | 0.11% | 6 | | Sep 2026 | 31.6K | 0.13% | 5 | 27.1K | 0.11% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Braintree’s and Helcim’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Braintree**: Measured on the search terms “braintree checkout”, “braintree fees”, “braintree gateway”, “braintree payment”, “braintree payment gateway”, “braintree payment processing”, “braintree payments”, “braintree paypal”, “braintreegateway”, “checkout braintree” and “paypal braintree”, summed into one figure. - **Helcim**: Measured on the search term “helcim”. - [Braintree profile](/demand/global-en/brands/braintree) - [Helcim profile](/demand/global-en/brands/helcim) - [All payment gateways worldwide](/demand/global-en/categories/payment-gateways): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Braintree or Helcim more popular in search? In September 2026, Braintree had more branded searches than Helcim among payment gateways worldwide. Braintree had about 31,600 branded searches, while Helcim had 27,100. Braintree made up 0.13% of all payment gateway searches we track, and Helcim accounted for 0.11%. ## Cite this page Brandwave. "Braintree vs Helcim: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/payment-gateways/compare/braintree-vs-helcim This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/payment-gateways/compare/braintree-vs-helcim. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.