--- title: "Adyen vs Square: Which is searched more?" description: "Is Adyen or Square more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Payment gateways set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/payment-gateways/compare/adyen-vs-square" publisher: "Brandwave" --- # Adyen vs Square: Which is searched more? Is Adyen or Square more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Payment gateways set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adyen and Square - **Competitive set**: Payment gateways - **Market**: Global - **Month measured**: Sep 2026 - **Adyen Share of Search**: 0.74% - **Square Share of Search**: <0.01% ## Is Adyen or Square more popular in search? - In September 2026, Adyen had more branded searches than Square among payment gateways worldwide. Adyen had about 174,000 branded searches, while Square had 1,330. Adyen made up 0.74% of all payment gateway searches we track, and Square accounted for <0.01%. - Adyen was ahead of Square in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adyen’s share of searches among payment gateways worldwide moved from 0.62% to 0.74%, and its estimated monthly branded searches held steady at 174K. - Across the 12 months ending September 2026, Square’s share of searches among payment gateways worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 1.6K to 1.3K. ## Top payment gateways in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Square was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Adyen was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Square was listed before Adyen in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stripe | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | PayPal | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Square | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Authorize.net | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Helcim | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Adyen | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Braintree | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Worldpay | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about payment gateways - Asked ChatGPT "Which payment gateway should I use?": 1. Stripe, 2. PayPal, 3. Square - Asked ChatGPT "What are the best payment gateways?": 1. Stripe, 2. PayPal, 3. Square, 4. Adyen, 5. Helcim - Asked ChatGPT "What's the best payment gateway for online card payments?": 1. Stripe, 2. PayPal, 3. Square, 4. Adyen - Searched Google, AI Overview "payment gateway": 1. Stripe, 2. Square, 3. Helcim, 4. PayPal - Searched Google, AI Overview "online payment gateway": 1. Stripe, 2. Authorize.net, 3. PayPal, 4. Braintree Not named in any answer: Worldpay. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for payment gateways worldwide in September 2026? - Estimated monthly branded searches for Square worldwide fell 19.4% over 12 measured months, from 1.6K to 1.3K in September 2026. ## Month by month | Month | Adyen estimated searches | Adyen Share of Search | Adyen rank | Square estimated searches | Square Share of Search | Square rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 174K | 0.62% | 3 | 1.6K | <0.01% | 8 | | Nov 2025 | 143K | 0.51% | 3 | 1.6K | <0.01% | 8 | | Dec 2025 | 172K | 0.62% | 3 | 1.6K | <0.01% | 8 | | Jan 2026 | 173K | 0.61% | 3 | 1.6K | <0.01% | 8 | | Feb 2026 | 209K | 0.88% | 3 | 1.6K | <0.01% | 8 | | Mar 2026 | 174K | 0.72% | 3 | 1.6K | <0.01% | 8 | | Apr 2026 | 173K | 0.73% | 3 | 1.6K | <0.01% | 8 | | May 2026 | 173K | 0.73% | 3 | 1.6K | <0.01% | 8 | | Jun 2026 | 209K | 0.88% | 3 | 1.6K | <0.01% | 8 | | Jul 2026 | 143K | 0.61% | 3 | 1.6K | <0.01% | 8 | | Aug 2026 | 173K | 0.73% | 3 | 1.3K | <0.01% | 8 | | Sep 2026 | 174K | 0.74% | 3 | 1.3K | <0.01% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Adyen’s and Square’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adyen**: Measured on the search terms “adyen”, “adyen checkout”, “adyen for platform”, “adyen for platforms”, “adyen pay”, “adyen payment”, “adyen payment gateway”, “adyen payment gateways”, “adyen payment method”, “adyen payment methods”, “adyen payment platform”, “adyen payment processing”, “adyen payment processor”, “adyen payments”, “adyen terminals”, “checkout adyen”, “payment adyen”, “payment gateway adyen”, “payment method adyen” and “payment methods adyen”, summed into one figure. - **Square**: Measured on the search terms “cost of square pos” and “square payment gateway”, summed into one figure. - [Adyen profile](/demand/global-en/brands/adyen) - [Square profile](/demand/global-en/brands/square) - [All payment gateways worldwide](/demand/global-en/categories/payment-gateways): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adyen or Square more popular in search? In September 2026, Adyen had more branded searches than Square among payment gateways worldwide. Adyen had about 174,000 branded searches, while Square had 1,330. Adyen made up 0.74% of all payment gateway searches we track, and Square accounted for <0.01%. ## Cite this page Brandwave. "Adyen vs Square: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/payment-gateways/compare/adyen-vs-square This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/payment-gateways/compare/adyen-vs-square. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.