---
title: "Payment gateways: Which brands are most popular in search?"
description: "Compare the gateways businesses accept card payments with. Share of Search among Stripe, Adyen, Worldpay, Braintree and Authorize.net, the payment gateways Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/payment-gateways"
publisher: "Brandwave"
---

# Payment gateways: Which brands are most popular in search?

Compare the gateways businesses accept card payments with. Share of Search among Stripe, Adyen, Worldpay, Braintree and Authorize.net, the payment gateways Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Payment gateways
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Stripe, 91.5%

## Which brand is most popular in search among payment gateways worldwide?

- In August 2026, Stripe was the most searched among payment gateways worldwide, with an estimated 3.1M branded searches and 91.5% estimated Share of Search within this set.
- Adyen is in 2nd place, 86.3 percentage points behind at 5.2% Share of Search.
- Across the 11 months ending August 2026, Braintree’s estimated Share of Search among payment gateways worldwide increased from 0.22% to 1.1%.
- Across the 11 months ending August 2026, Stripe’s estimated Share of Search among payment gateways worldwide peaked at 93.2% in July 2026 and was lowest at 90.9% in December 2025.
- Across the 11 months ending August 2026, Adyen’s estimated Share of Search among payment gateways worldwide peaked at 6.3% in February 2026 and was lowest at 4.4% in July 2026.
- Across the 11 months ending August 2026, Braintree rose from 5th to 4th among payment gateways worldwide.
- Across the 11 months ending August 2026, Authorize.net fell from 4th to 5th among payment gateways worldwide.
- Across the 11 months ending August 2026, Stripe, Adyen and Worldpay held steady: their estimated Share of Search among payment gateways worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Stripe vs Adyen: compare search popularity](/demand/global-en/compare/adyen-vs-stripe): 91.5% against 5.2% Share of Search.

## How did search popularity change for payment gateways worldwide in August 2026?

- In August 2026, Braintree overtook Authorize.net to rank 4th among payment gateways worldwide, at 1.1%.
- In August 2026, Adyen gained estimated Share of Search among payment gateways worldwide, from 4.4% to 5.2%.
- In August 2026, Stripe lost estimated Share of Search among payment gateways worldwide, from 93.2% to 91.5%.
- Estimated monthly branded searches for Authorize.net worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
- Estimated monthly branded searches for Worldpay worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Stripe | 91.5% | 3.1M | -0.5% | Stripe |
| 2 | Adyen | 5.2% | 175K | +21.0% | Adyen |
| 3 | Worldpay | 1.8% | 60.5K | 0.0% | Worldpay |
| 4 | Braintree | 1.1% | 37.9K | +483.5% | PayPal |
| 5 | Authorize.net | 0.36% | 12.1K | 0.0% | Authorize.net |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Stripe | 3M | 91.8% | 1 |
| Oct 2025 | Adyen | 175K | 5.3% | 2 |
| Oct 2025 | Worldpay | 74K | 2.2% | 3 |
| Oct 2025 | Authorize.net | 14.8K | 0.45% | 4 |
| Oct 2025 | Braintree | 7.2K | 0.22% | 5 |
| Nov 2025 | Stripe | 3M | 92.6% | 1 |
| Nov 2025 | Adyen | 144K | 4.4% | 2 |
| Nov 2025 | Worldpay | 74K | 2.3% | 3 |
| Nov 2025 | Authorize.net | 14.8K | 0.45% | 4 |
| Nov 2025 | Braintree | 7.9K | 0.24% | 5 |
| Dec 2025 | Stripe | 2.5M | 90.9% | 1 |
| Dec 2025 | Adyen | 173K | 6.2% | 2 |
| Dec 2025 | Worldpay | 60.5K | 2.2% | 3 |
| Dec 2025 | Authorize.net | 12.1K | 0.44% | 4 |
| Dec 2025 | Braintree | 6.8K | 0.25% | 5 |
| Jan 2026 | Stripe | 3M | 91.9% | 1 |
| Jan 2026 | Adyen | 174K | 5.2% | 2 |
| Jan 2026 | Worldpay | 74K | 2.2% | 3 |
| Jan 2026 | Authorize.net | 14.8K | 0.45% | 4 |
| Jan 2026 | Braintree | 7.7K | 0.23% | 5 |
| Feb 2026 | Stripe | 3.1M | 91.3% | 1 |
| Feb 2026 | Adyen | 210K | 6.3% | 2 |
| Feb 2026 | Worldpay | 60.5K | 1.8% | 3 |
| Feb 2026 | Authorize.net | 12.1K | 0.36% | 4 |
| Feb 2026 | Braintree | 7.9K | 0.24% | 5 |
| Mar 2026 | Stripe | 3.7M | 93.2% | 1 |
| Mar 2026 | Adyen | 176K | 4.4% | 2 |
| Mar 2026 | Worldpay | 74K | 1.9% | 3 |
| Mar 2026 | Authorize.net | 14.8K | 0.37% | 4 |
| Mar 2026 | Braintree | 7.9K | 0.2% | 5 |
| Apr 2026 | Stripe | 3.1M | 92.3% | 1 |
| Apr 2026 | Adyen | 174K | 5.3% | 2 |
| Apr 2026 | Worldpay | 60.5K | 1.8% | 3 |
| Apr 2026 | Authorize.net | 12.1K | 0.36% | 4 |
| Apr 2026 | Braintree | 7.6K | 0.23% | 5 |
| May 2026 | Stripe | 3.1M | 92.4% | 1 |
| May 2026 | Adyen | 174K | 5.2% | 2 |
| May 2026 | Worldpay | 60.5K | 1.8% | 3 |
| May 2026 | Authorize.net | 12.1K | 0.36% | 4 |
| May 2026 | Braintree | 6.8K | 0.21% | 5 |
| Jun 2026 | Stripe | 3.1M | 91.1% | 1 |
| Jun 2026 | Adyen | 210K | 6.2% | 2 |
| Jun 2026 | Worldpay | 74K | 2.2% | 3 |
| Jun 2026 | Authorize.net | 12.1K | 0.35% | 4 |
| Jun 2026 | Braintree | 7K | 0.2% | 5 |
| Jul 2026 | Stripe | 3.1M | 93.2% | 1 |
| Jul 2026 | Adyen | 144K | 4.4% | 2 |
| Jul 2026 | Worldpay | 60.5K | 1.8% | 3 |
| Jul 2026 | Authorize.net | 12.1K | 0.37% | 4 |
| Jul 2026 | Braintree | 6.5K | 0.2% | 5 |
| Aug 2026 | Stripe | 3.1M | 91.5% | 1 |
| Aug 2026 | Adyen | 175K | 5.2% | 2 |
| Aug 2026 | Worldpay | 60.5K | 1.8% | 3 |
| Aug 2026 | Braintree | 37.9K | 1.1% | 4 |
| Aug 2026 | Authorize.net | 12.1K | 0.36% | 5 |
| Sep 2026 | Adyen | — | — | — |
| Sep 2026 | Authorize.net | — | — | — |
| Sep 2026 | Braintree | — | — | — |
| Sep 2026 | Stripe | — | — | — |
| Sep 2026 | Worldpay | — | — | — |

## What is being compared

- **Adyen**: Measured on the search terms “adyen”, “adyen checkout”, “adyen for platform”, “adyen for platforms”, “adyen pay”, “adyen payment”, “adyen payment gateway”, “adyen payment gateways”, “adyen payment method”, “adyen payment methods”, “adyen payment platform”, “adyen payment processing”, “adyen payment processor”, “adyen payments”, “adyen terminal”, “adyen terminals”, “checkout adyen”, “payment adyen”, “payment gateway adyen”, “payment method adyen” and “payment methods adyen”, summed into one figure.
- **Authorize.net**: Measured on the search term “authorize net”.
- **Braintree**: Measured on the search terms “braintree checkout”, “braintree fees”, “braintree gateway”, “braintree merchant account”, “braintree payment”, “braintree payment gateway”, “braintree payment processing”, “braintree payments”, “braintree paypal”, “braintree pricing”, “braintreegateway”, “checkout braintree” and “paypal braintree”, summed into one figure.
- **Stripe**: Measured on the search terms “ach fees stripe”, “apple pay with stripe”, “billing stripe”, “charge for stripe”, “check out stripe”, “checkout stripe”, “checkoutstripe”, “connect pricing stripe”, “connected accounts stripe”, “creating a stripe account”, “direct debit stripe”, “fees for stripe”, “instant payouts stripe”, “new stripe account”, “payment stripe”, “payments stripe”, “platform stripe”, “secure payment by stripe”, “set up stripe”, “set up stripe account”, “split payment stripe”, “stripe”, “stripe account”, “stripe ach fees”, “stripe ach payments”, “stripe ach pricing”, “stripe atlas”, “stripe billing”, “stripe billing pricing”, “stripe business”, “stripe business account”, “stripe cc processing”, “stripe charge fee”, “stripe charges”, “stripe connect”, “stripe connect charges”, “stripe connect fees”, “stripe connect pricing”, “stripe connected account”, “stripe connected accounts”, “stripe costs”, “stripe direct debit”, “stripe ecommerce”, “stripe fees”, “stripe fees per transaction”, “stripe for international payments”, “stripe for small business”, “stripe gateway”, “stripe hosted checkout”, “stripe instant payouts”, “stripe international payments”, “stripe invoicing”, “stripe invoicing fees”, “stripe issuing”, “stripe marketplace”, “stripe merchant”, “stripe merchant account”, “stripe merchant fees”, “stripe merchant of record”, “stripe merchant services”, “stripe nonprofit pricing”, “stripe online payments”, “stripe pay”, “stripe pay by bank”, “stripe payment”, “stripe payment app”, “stripe payment charges”, “stripe payment company”, “stripe payment cost”, “stripe payment fees”, “stripe payment gateway”, “stripe payment gateway charges”, “stripe payment gateway fees”, “stripe payment platform”, “stripe payment processing”, “stripe payment processing fees”, “stripe payment services”, “stripe payment terminal”, “stripe payments”, “stripe payments company”, “stripe payments processing”, “stripe payouts”, “stripe platform”, “stripe pricing”, “stripe processing”, “stripe processing fees”, “stripe recurring payments”, “stripe secure payment”, “stripe split payments”, “stripe subscription”, “stripe subscription management”, “stripe terminal”, “stripe transaction charges”, “stripe transaction fee”, “stripe usage based billing”, “stripe website” and “terminal stripe”, summed into one figure.
- **Worldpay**: Measured on the search term “worldpay”.

- [Adyen](/demand/global-en/brands/adyen)
- [Authorize.net](/demand/global-en/brands/authorize-net)
- [Braintree](/demand/global-en/brands/braintree)
- [Stripe](/demand/global-en/brands/stripe)
- [Worldpay](/demand/global-en/brands/worldpay)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among payment gateways worldwide?

In August 2026, Stripe was the most searched among payment gateways worldwide, with an estimated 3.1M branded searches and 91.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Payment gateways: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/payment-gateways

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/payment-gateways. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.