--- title: "Adyen vs PayPal: Which is searched more?" description: "Which is more popular in search, Adyen or PayPal? Compare estimated monthly branded-search demand and Share of Search inside the Payment gateway platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/payment-gateway-platforms/compare/adyen-vs-paypal" publisher: "Brandwave" --- # Adyen vs PayPal: Which is searched more? Which is more popular in search, Adyen or PayPal? Compare estimated monthly branded-search demand and Share of Search inside the Payment gateway platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adyen and PayPal - **Competitive set**: Payment gateway platforms - **Market**: Global - **Month measured**: Aug 2026 - **Adyen Share of Search**: 0.73% - **PayPal Share of Search**: 85.5% ## Which is more popular in search, Adyen or PayPal? - In August 2026, PayPal had more branded searches than Adyen among payment gateway platforms worldwide. PayPal was estimated to have 20.6M branded searches compared to Adyen’s 175K, and held an 85.5% Share of Search versus Adyen’s 0.73%. - PayPal was ahead of Adyen in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Adyen’s estimated Share of Search among payment gateway platforms worldwide moved from 0.61% to 0.73%, and its estimated monthly branded searches held steady at 175K. - Across the 11 months ending August 2026, PayPal’s estimated Share of Search among payment gateway platforms worldwide moved from 88% to 85.5%, and its estimated monthly branded searches moved from 25.1M to 20.6M. ## How did search popularity change for payment gateway platforms worldwide in August 2026? - In August 2026, Adyen rose from 4th to 3rd among payment gateway platforms worldwide. - Estimated monthly branded searches for PayPal worldwide fell 18.2% over 11 measured months, from 25.1M to 20.6M in August 2026. ## Month by month | Month | Adyen estimated searches | Adyen Share of Search | Adyen rank | PayPal estimated searches | PayPal Share of Search | PayPal rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 175K | 0.61% | 3 | 25.1M | 88% | 1 | | Nov 2025 | 144K | 0.51% | 3 | 25.1M | 88.2% | 1 | | Dec 2025 | 173K | 0.62% | 3 | 25.1M | 89.8% | 1 | | Jan 2026 | 174K | 0.61% | 3 | 25.1M | 88% | 1 | | Feb 2026 | 210K | 0.87% | 3 | 20.6M | 85.6% | 1 | | Mar 2026 | 176K | 0.71% | 3 | 20.6M | 83.2% | 1 | | Apr 2026 | 174K | 0.72% | 3 | 20.6M | 85.5% | 1 | | May 2026 | 174K | 0.72% | 4 | 20.6M | 85.4% | 1 | | Jun 2026 | 210K | 0.87% | 4 | 20.6M | 85.1% | 1 | | Jul 2026 | 144K | 0.6% | 4 | 20.6M | 85.6% | 1 | | Aug 2026 | 175K | 0.73% | 3 | 20.6M | 85.5% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Adyen’s and PayPal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adyen**: Measured on the search terms “adyen”, “adyen checkout”, “adyen for platform”, “adyen for platforms”, “adyen pay”, “adyen payment”, “adyen payment gateway”, “adyen payment gateways”, “adyen payment method”, “adyen payment methods”, “adyen payment platform”, “adyen payment processing”, “adyen payment processor”, “adyen payments”, “adyen terminal”, “adyen terminals”, “checkout adyen”, “payment adyen”, “payment gateway adyen”, “payment method adyen” and “payment methods adyen”, summed into one figure. - **PayPal**: Measured on the search terms “paypal”, “paypal business”, “paypal business account”, “paypal business account charges”, “paypal business account cost”, “paypal business account fees”, “paypal business account price”, “paypal business app”, “paypal business charges”, “paypal business cost”, “paypal business fees”, “paypal checkout”, “paypal commercial account”, “paypal company account”, “paypal corporate account”, “paypal express checkout”, “paypal for business”, “paypal for company”, “paypal merchant”, “paypal merchant account”, “paypal merchant services”, “paypal payment processing”, “paypal payments” and “paypal to business account”, summed into one figure. - [Adyen profile](/demand/global-en/brands/adyen) - [PayPal profile](/demand/global-en/brands/paypal) - [All payment gateway platforms worldwide](/demand/global-en/categories/payment-gateway-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Adyen or PayPal? In August 2026, PayPal had more branded searches than Adyen among payment gateway platforms worldwide. PayPal was estimated to have 20.6M branded searches compared to Adyen’s 175K, and held an 85.5% Share of Search versus Adyen’s 0.73%. ## Cite this page Brandwave. "Adyen vs PayPal: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/payment-gateway-platforms/compare/adyen-vs-paypal This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/payment-gateway-platforms/compare/adyen-vs-paypal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.