---
title: "Kenwood vs Smeg: Which is searched more?"
description: "Which is more popular in search, Kenwood or Smeg? Compare estimated monthly branded-search demand and Share of Search inside the Pasta maker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/pasta-maker-brands/compare/kenwood-vs-smeg"
publisher: "Brandwave"
---

# Kenwood vs Smeg: Which is searched more?

Which is more popular in search, Kenwood or Smeg? Compare estimated monthly branded-search demand and Share of Search inside the Pasta maker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kenwood and Smeg
- **Competitive set**: Pasta maker brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Kenwood Share of Search**: 14%
- **Smeg Share of Search**: 33.9%

## Which is more popular in search, Kenwood or Smeg?

- In September 2026, Smeg had more branded searches than Kenwood among pasta maker brands worldwide. Smeg was estimated to have 958K branded searches compared to Kenwood’s 394K, and held a 33.9% Share of Search versus Kenwood’s 14%.
- Smeg was ahead of Kenwood in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kenwood’s estimated Share of Search among pasta maker brands worldwide moved from 15.5% to 14%, and its estimated monthly branded searches moved from 557K to 394K.
- Across the 12 months ending September 2026, Smeg’s estimated Share of Search among pasta maker brands worldwide moved from 26.7% to 33.9%, and its estimated monthly branded searches held steady at 958K.

## How did search popularity change for pasta maker brands worldwide in September 2026?

- In September 2026, Smeg gained estimated Share of Search among pasta maker brands worldwide, from 30.3% to 33.9%.
- In September 2026, Kenwood lost estimated Share of Search among pasta maker brands worldwide, from 14.8% to 14%.

## Month by month

| Month | Kenwood estimated searches | Kenwood Share of Search | Kenwood rank | Smeg estimated searches | Smeg Share of Search | Smeg rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 557K | 15.5% | 3 | 958K | 26.7% | 2 |
| Nov 2025 | 678K | 13% | 3 | 1.2M | 22.3% | 2 |
| Dec 2025 | 584K | 11.3% | 3 | 1.2M | 22.5% | 2 |
| Jan 2026 | 476K | 12.6% | 3 | 1.2M | 30.7% | 2 |
| Feb 2026 | 467K | 15.2% | 3 | 933K | 30.4% | 2 |
| Mar 2026 | 566K | 17.2% | 3 | 933K | 28.4% | 2 |
| Apr 2026 | 478K | 16.3% | 3 | 783K | 26.7% | 2 |
| May 2026 | 455K | 16.5% | 3 | 783K | 28.3% | 2 |
| Jun 2026 | 394K | 16.3% | 3 | 660K | 27.3% | 2 |
| Jul 2026 | 394K | 14.9% | 3 | 783K | 29.7% | 2 |
| Aug 2026 | 394K | 14.8% | 3 | 808K | 30.3% | 2 |
| Sep 2026 | 394K | 14% | 3 | 958K | 33.9% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Kenwood’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kenwood**: Measured on the search terms “kenwood”, “kenwood foodprocessor”, “kenwood mixer” and “kenwood truck”, summed into one figure.
- **Smeg**: Measured on the search terms “smeg” and “smeg toaster”, summed into one figure.

- [Kenwood profile](/demand/global-en/brands/kenwood)
- [Smeg profile](/demand/global-en/brands/smeg)
- [All pasta maker brands worldwide](/demand/global-en/categories/pasta-maker-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kenwood or Smeg?

In September 2026, Smeg had more branded searches than Kenwood among pasta maker brands worldwide. Smeg was estimated to have 958K branded searches compared to Kenwood’s 394K, and held a 33.9% Share of Search versus Kenwood’s 14%.

## Cite this page

Brandwave. "Kenwood vs Smeg: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/pasta-maker-brands/compare/kenwood-vs-smeg

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pasta-maker-brands/compare/kenwood-vs-smeg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.