--- title: "Pasta and rice brands: Which are searched most?" description: "Compare the pasta and rice brands people cook. Share of Search among San Remo, Barilla and SunRice, the pasta and rice brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/pasta-and-rice-brands" publisher: "Brandwave" --- # Pasta and rice brands: Which are searched most? Compare the pasta and rice brands people cook. Share of Search among San Remo, Barilla and SunRice, the pasta and rice brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Pasta and rice brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: San Remo, 47% ## Which brand is most popular in search among pasta and rice brands worldwide? - In September 2026, San Remo was the most searched among pasta and rice brands worldwide, with an estimated 208K branded searches and 47% estimated Share of Search within this set. - Barilla is in 2nd place, 1.5 percentage points behind at 45.5% Share of Search. - Across the 12 months ending September 2026, San Remo’s estimated Share of Search among pasta and rice brands worldwide increased from 42.5% to 47%. - Across the 12 months ending September 2026, Barilla’s estimated Share of Search among pasta and rice brands worldwide decreased from 49.4% to 45.5%. - Across the 12 months ending September 2026, SunRice’s estimated Share of Search among pasta and rice brands worldwide decreased from 8.1% to 7.5%. - Across the 12 months ending September 2026, San Remo’s estimated Share of Search among pasta and rice brands worldwide peaked at 66.2% in February 2026 and was lowest at 42.5% in October 2025. - Across the 12 months ending September 2026, Barilla’s estimated Share of Search among pasta and rice brands worldwide peaked at 49.4% in October 2025 and was lowest at 29% in February 2026. - Across the 12 months ending September 2026, SunRice’s estimated Share of Search among pasta and rice brands worldwide peaked at 9% in November 2025 and was lowest at 4.8% in February 2026. - Across the 12 months ending September 2026, San Remo rose from 2nd to 1st among pasta and rice brands worldwide. - Across the 12 months ending September 2026, Barilla fell from 1st to 2nd among pasta and rice brands worldwide. ## Compare search popularity between leading brands - [San Remo vs Barilla: compare search popularity](/demand/global-en/compare/barilla-vs-san-remo): 47% against 45.5% Share of Search. - [San Remo vs SunRice: compare search popularity](/demand/global-en/compare/san-remo-vs-sunrice): 47% against 7.5% Share of Search. - [Barilla vs SunRice: compare search popularity](/demand/global-en/compare/barilla-vs-sunrice): 45.5% against 7.5% Share of Search. ## How did search popularity change for pasta and rice brands worldwide in September 2026? - In September 2026, Barilla gained estimated Share of Search among pasta and rice brands worldwide, from 36.5% to 45.5%. - In September 2026, San Remo lost estimated Share of Search among pasta and rice brands worldwide, from 56.2% to 47%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | San Remo | 47% | 208K | -18.3% | San Remo | | 2 | Barilla | 45.5% | 201K | +21.8% | Barilla | | 3 | SunRice | 7.5% | 33.1K | 0.0% | SunRice | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Barilla | 201K | 49.4% | 1 | | Oct 2025 | San Remo | 173K | 42.5% | 2 | | Oct 2025 | SunRice | 33.1K | 8.1% | 3 | | Nov 2025 | San Remo | 172K | 46.4% | 1 | | Nov 2025 | Barilla | 165K | 44.6% | 2 | | Nov 2025 | SunRice | 33.1K | 9% | 3 | | Dec 2025 | San Remo | 172K | 51.4% | 1 | | Dec 2025 | Barilla | 135K | 40.5% | 2 | | Dec 2025 | SunRice | 27.1K | 8.1% | 3 | | Jan 2026 | San Remo | 211K | 51.6% | 1 | | Jan 2026 | Barilla | 165K | 40.3% | 2 | | Jan 2026 | SunRice | 33.1K | 8.1% | 3 | | Feb 2026 | San Remo | 376K | 66.2% | 1 | | Feb 2026 | Barilla | 165K | 29% | 2 | | Feb 2026 | SunRice | 27.1K | 4.8% | 3 | | Mar 2026 | San Remo | 309K | 60.9% | 1 | | Mar 2026 | Barilla | 165K | 32.5% | 2 | | Mar 2026 | SunRice | 33.1K | 6.5% | 3 | | Apr 2026 | San Remo | 254K | 56.2% | 1 | | Apr 2026 | Barilla | 165K | 36.5% | 2 | | Apr 2026 | SunRice | 33.1K | 7.3% | 3 | | May 2026 | San Remo | 254K | 56.2% | 1 | | May 2026 | Barilla | 165K | 36.5% | 2 | | May 2026 | SunRice | 33.1K | 7.3% | 3 | | Jun 2026 | San Remo | 253K | 60% | 1 | | Jun 2026 | Barilla | 135K | 32.1% | 2 | | Jun 2026 | SunRice | 33.1K | 7.9% | 3 | | Jul 2026 | San Remo | 253K | 56% | 1 | | Jul 2026 | Barilla | 165K | 36.6% | 2 | | Jul 2026 | SunRice | 33.1K | 7.3% | 3 | | Aug 2026 | San Remo | 254K | 56.2% | 1 | | Aug 2026 | Barilla | 165K | 36.5% | 2 | | Aug 2026 | SunRice | 33.1K | 7.3% | 3 | | Sep 2026 | San Remo | 208K | 47% | 1 | | Sep 2026 | Barilla | 201K | 45.5% | 2 | | Sep 2026 | SunRice | 33.1K | 7.5% | 3 | ## What is being compared - **Barilla**: Measured on the search term “barilla”. - **San Remo**: Measured on the search terms “san remo” and “san remo pasta”, summed into one figure. - **SunRice**: Measured on the search term “sunrice”. - [Barilla](/demand/global-en/brands/barilla) - [San Remo](/demand/global-en/brands/san-remo) - [SunRice](/demand/global-en/brands/sunrice) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among pasta and rice brands worldwide? In September 2026, San Remo was the most searched among pasta and rice brands worldwide, with an estimated 208K branded searches and 47% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Pasta and rice brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/pasta-and-rice-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pasta-and-rice-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.