--- title: "LastPass vs Proton Pass: Which is searched more?" description: "Is LastPass or Proton Pass more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Password managers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/password-managers/compare/lastpass-vs-proton-pass" publisher: "Brandwave" --- # LastPass vs Proton Pass: Which is searched more? Is LastPass or Proton Pass more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Password managers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: LastPass and Proton Pass - **Competitive set**: Password managers - **Market**: Global - **Month measured**: Sep 2026 - **LastPass Share of Search**: 18.2% - **Proton Pass Share of Search**: 5.4% ## Is LastPass or Proton Pass more popular in search? - In September 2026, LastPass had more branded searches than Proton Pass among password managers worldwide. LastPass had about 552,000 branded searches, while Proton Pass had 165,000. LastPass made up 18.2% of all password manager searches we track, and Proton Pass accounted for 5.4%. - LastPass was ahead of Proton Pass in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, LastPass’ share of searches among password managers worldwide moved from 19.6% to 18.2%, and its estimated monthly branded searches moved from 468K to 552K. - Across the 12 months ending September 2026, Proton Pass’ share of searches among password managers worldwide moved from 5.7% to 5.4%, and its estimated monthly branded searches moved from 135K to 165K. ## Top password managers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Proton Pass appeared in all five answers. LastPass did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bitwarden | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | 1Password | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Proton Pass | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Apple Passwords | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Keeper | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | NordPass | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | LastPass | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dashlane | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about password managers - Asked ChatGPT "Which password manager should I use?": 1. Bitwarden, 2. 1Password, 3. Proton Pass - Asked ChatGPT "What are the best password managers?": 1. Bitwarden, 2. 1Password, 3. Proton Pass, 4. Apple Passwords, 5. Keeper, 6. NordPass - Asked ChatGPT "What's the best password manager for secure logins?": 1. Bitwarden, 2. 1Password, 3. Proton Pass, 4. Apple Passwords - Searched Google, AI Overview "password managers": 1. Bitwarden, 2. 1Password, 3. Proton Pass, 4. Keeper, 5. NordPass - Searched Google, AI Overview "password vault": 1. Bitwarden, 2. Proton Pass, 3. 1Password, 4. NordPass Not named in any answer: LastPass and Dashlane. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for password managers worldwide in September 2026? - In September 2026, Proton Pass lost share of searches among password managers worldwide, from 6.7% to 5.4%. - Estimated monthly branded searches for LastPass worldwide rose 17.8% over 12 measured months, from 468K to 552K in September 2026. ## Month by month | Month | LastPass estimated searches | LastPass Share of Search | LastPass rank | Proton Pass estimated searches | Proton Pass Share of Search | Proton Pass rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 468K | 19.6% | 3 | 135K | 5.7% | 6 | | Nov 2025 | 615K | 24.6% | 2 | 135K | 5.4% | 5 | | Dec 2025 | 483K | 20.9% | 3 | 110K | 4.8% | 6 | | Jan 2026 | 500K | 19.9% | 3 | 135K | 5.4% | 5 | | Feb 2026 | 500K | 21.3% | 3 | 135K | 5.8% | 5 | | Mar 2026 | 465K | 18.8% | 3 | 165K | 6.7% | 5 | | Apr 2026 | 468K | 19.1% | 3 | 165K | 6.7% | 5 | | May 2026 | 468K | 19.1% | 3 | 165K | 6.7% | 5 | | Jun 2026 | 460K | 18.8% | 3 | 135K | 5.5% | 5 | | Jul 2026 | 376K | 16.1% | 3 | 165K | 7.1% | 4 | | Aug 2026 | 455K | 18.4% | 3 | 165K | 6.7% | 5 | | Sep 2026 | 552K | 18.2% | 3 | 165K | 5.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using LastPass’ and Proton Pass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **LastPass**: Measured on the search terms “lastpass” and “lastpass password manager”, summed into one figure. - **Proton Pass**: Measured on the search term “proton pass”. - [LastPass profile](/demand/global-en/brands/lastpass) - [Proton Pass profile](/demand/global-en/brands/proton-pass) - [All password managers worldwide](/demand/global-en/categories/password-managers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is LastPass or Proton Pass more popular in search? In September 2026, LastPass had more branded searches than Proton Pass among password managers worldwide. LastPass had about 552,000 branded searches, while Proton Pass had 165,000. LastPass made up 18.2% of all password manager searches we track, and Proton Pass accounted for 5.4%. ## Cite this page Brandwave. "LastPass vs Proton Pass: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/password-managers/compare/lastpass-vs-proton-pass This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/password-managers/compare/lastpass-vs-proton-pass. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.