--- title: "Dashlane vs Proton Pass: Which is searched more?" description: "Is Dashlane or Proton Pass more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Password managers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/password-managers/compare/dashlane-vs-proton-pass" publisher: "Brandwave" --- # Dashlane vs Proton Pass: Which is searched more? Is Dashlane or Proton Pass more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Password managers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dashlane and Proton Pass - **Competitive set**: Password managers - **Market**: Global - **Month measured**: Sep 2026 - **Dashlane Share of Search**: 12.1% - **Proton Pass Share of Search**: 5.4% ## Is Dashlane or Proton Pass more popular in search? - In September 2026, Dashlane had more branded searches than Proton Pass among password managers worldwide. Dashlane had about 368,000 branded searches, while Proton Pass had 165,000. Dashlane made up 12.1% of all password manager searches we track, and Proton Pass accounted for 5.4%. - The lead changed hands 2 times in the 12 months ending September 2026: Proton Pass took it in July 2026, Dashlane took it in August 2026. - Across the 12 months ending September 2026, Dashlane’s share of searches among password managers worldwide moved from 8.4% to 12.1%, and its estimated monthly branded searches moved from 201K to 368K. - Across the 12 months ending September 2026, Proton Pass’ share of searches among password managers worldwide moved from 5.7% to 5.4%, and its estimated monthly branded searches moved from 135K to 165K. ## Top password managers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Proton Pass appeared in all five answers. Dashlane did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bitwarden | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | 1Password | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Proton Pass | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Apple Passwords | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Keeper | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | NordPass | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | LastPass | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dashlane | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about password managers - Asked ChatGPT "Which password manager should I use?": 1. Bitwarden, 2. 1Password, 3. Proton Pass - Asked ChatGPT "What are the best password managers?": 1. Bitwarden, 2. 1Password, 3. Proton Pass, 4. Apple Passwords, 5. Keeper, 6. NordPass - Asked ChatGPT "What's the best password manager for secure logins?": 1. Bitwarden, 2. 1Password, 3. Proton Pass, 4. Apple Passwords - Searched Google, AI Overview "password managers": 1. Bitwarden, 2. 1Password, 3. Proton Pass, 4. Keeper, 5. NordPass - Searched Google, AI Overview "password vault": 1. Bitwarden, 2. Proton Pass, 3. 1Password, 4. NordPass Not named in any answer: LastPass and Dashlane. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for password managers worldwide in September 2026? - In September 2026, Dashlane gained share of searches among password managers worldwide, from 8.1% to 12.1%. - In September 2026, Proton Pass lost share of searches among password managers worldwide, from 6.7% to 5.4%. ## Month by month | Month | Dashlane estimated searches | Dashlane Share of Search | Dashlane rank | Proton Pass estimated searches | Proton Pass Share of Search | Proton Pass rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 8.4% | 4 | 135K | 5.7% | 6 | | Nov 2025 | 201K | 8% | 4 | 135K | 5.4% | 5 | | Dec 2025 | 165K | 7.1% | 4 | 110K | 4.8% | 6 | | Jan 2026 | 201K | 8% | 4 | 135K | 5.4% | 5 | | Feb 2026 | 165K | 7% | 4 | 135K | 5.8% | 5 | | Mar 2026 | 165K | 6.7% | 4 | 165K | 6.7% | 5 | | Apr 2026 | 165K | 6.7% | 4 | 165K | 6.7% | 5 | | May 2026 | 165K | 6.7% | 4 | 165K | 6.7% | 5 | | Jun 2026 | 201K | 8.2% | 4 | 135K | 5.5% | 5 | | Jul 2026 | 135K | 5.8% | 5 | 165K | 7.1% | 4 | | Aug 2026 | 201K | 8.1% | 4 | 165K | 6.7% | 5 | | Sep 2026 | 368K | 12.1% | 4 | 165K | 5.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Dashlane’s and Proton Pass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dashlane**: Measured on the search term “dashlane”. - **Proton Pass**: Measured on the search term “proton pass”. - [Dashlane profile](/demand/global-en/brands/dashlane) - [Proton Pass profile](/demand/global-en/brands/proton-pass) - [All password managers worldwide](/demand/global-en/categories/password-managers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dashlane or Proton Pass more popular in search? In September 2026, Dashlane had more branded searches than Proton Pass among password managers worldwide. Dashlane had about 368,000 branded searches, while Proton Pass had 165,000. Dashlane made up 12.1% of all password manager searches we track, and Proton Pass accounted for 5.4%. ## Cite this page Brandwave. "Dashlane vs Proton Pass: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/password-managers/compare/dashlane-vs-proton-pass This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/password-managers/compare/dashlane-vs-proton-pass. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.