---
title: "Password managers: Which brands are most popular in search?"
description: "Compare the password managers developers choose between. Share of Search among Bitwarden, 1Password, LastPass, Dashlane, NordPass and Keeper, the password managers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/password-managers"
publisher: "Brandwave"
---

# Password managers: Which brands are most popular in search?

Compare the password managers developers choose between. Share of Search among Bitwarden, 1Password, LastPass, Dashlane, NordPass and Keeper, the password managers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Password managers
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Bitwarden, 42.5%

## Which brand is most popular in search among password managers worldwide?

- In August 2026, Bitwarden was the most searched among password managers worldwide, with an estimated 1.1M branded searches and 42.5% estimated Share of Search within this set.
- 1Password is in 2nd place, 15 percentage points behind at 27.5% Share of Search.
- Across the 11 months ending August 2026, Bitwarden’s estimated Share of Search among password managers worldwide increased from 34.9% to 42.5%.
- Across the 11 months ending August 2026, 1Password’s estimated Share of Search among password managers worldwide increased from 26.3% to 27.5%.
- Across the 11 months ending August 2026, LastPass’ estimated Share of Search among password managers worldwide decreased from 17.7% to 16.9%.
- Across the 11 months ending August 2026, NordPass’ estimated Share of Search among password managers worldwide decreased from 10.7% to 3.7%.
- Across the 11 months ending August 2026, Bitwarden’s estimated Share of Search among password managers worldwide peaked at 44.7% in June 2026 and was lowest at 31.3% in February 2026.
- Across the 11 months ending August 2026, 1Password’s estimated Share of Search among password managers worldwide peaked at 36.3% in July 2026 and was lowest at 23.9% in December 2025.
- Across the 11 months ending August 2026, LastPass’ estimated Share of Search among password managers worldwide peaked at 18.2% in November 2025 and was lowest at 11.8% in July 2026.
- Across the 11 months ending August 2026, Dashlane’s estimated Share of Search among password managers worldwide peaked at 8.4% in November 2025 and was lowest at 4.8% in July 2026.
- Across the 11 months ending August 2026, NordPass’ estimated Share of Search among password managers worldwide peaked at 14.1% in May 2026 and was lowest at 3% in June 2026.
- Across the 11 months ending August 2026, Dashlane rose from 5th to 4th among password managers worldwide.
- Across the 11 months ending August 2026, NordPass fell from 4th to 5th among password managers worldwide.
- Across the 11 months ending August 2026, Keeper held steady: its estimated Share of Search among password managers worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Bitwarden vs 1Password: compare search popularity](/demand/global-en/compare/1password-vs-bitwarden): 42.5% against 27.5% Share of Search.
- [Bitwarden vs LastPass: compare search popularity](/demand/global-en/compare/bitwarden-vs-lastpass): 42.5% against 16.9% Share of Search.
- [Bitwarden vs Dashlane: compare search popularity](/demand/global-en/compare/bitwarden-vs-dashlane): 42.5% against 7.7% Share of Search.
- [Bitwarden vs NordPass: compare search popularity](/demand/global-en/compare/bitwarden-vs-nordpass): 42.5% against 3.7% Share of Search.
- [1Password vs LastPass: compare search popularity](/demand/global-en/compare/1password-vs-lastpass): 27.5% against 16.9% Share of Search.
- [1Password vs Dashlane: compare search popularity](/demand/global-en/compare/1password-vs-dashlane): 27.5% against 7.7% Share of Search.
- [1Password vs NordPass: compare search popularity](/demand/global-en/compare/1password-vs-nordpass): 27.5% against 3.7% Share of Search.
- [LastPass vs Dashlane: compare search popularity](/demand/global-en/compare/dashlane-vs-lastpass): 16.9% against 7.7% Share of Search.
- [LastPass vs NordPass: compare search popularity](/demand/global-en/compare/lastpass-vs-nordpass): 16.9% against 3.7% Share of Search.
- [Dashlane vs NordPass: compare search popularity](/demand/global-en/compare/dashlane-vs-nordpass): 7.7% against 3.7% Share of Search.

## How did search popularity change for password managers worldwide in August 2026?

- In August 2026, LastPass gained estimated Share of Search among password managers worldwide, from 11.8% to 16.9%.
- In August 2026, Dashlane gained estimated Share of Search among password managers worldwide, from 4.8% to 7.7%.
- In August 2026, Bitwarden gained estimated Share of Search among password managers worldwide, from 41% to 42.5%.
- In August 2026, 1Password lost estimated Share of Search among password managers worldwide, from 36.3% to 27.5%.
- In August 2026, NordPass lost estimated Share of Search among password managers worldwide, from 4.2% to 3.7%.
- Estimated monthly branded searches for Keeper worldwide fell 17.8% over 11 measured months, from 56.3K to 46.3K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bitwarden | 42.5% | 1.1M | -11.6% | Bitwarden |
| 2 | 1Password | 27.5% | 732K | -35.4% | 1Password |
| 3 | LastPass | 16.9% | 450K | +22.3% | LastPass |
| 4 | Dashlane | 7.7% | 205K | +37.9% | Dashlane |
| 5 | NordPass | 3.7% | 97.4K | -26.5% | NordPass |
| 6 | Keeper | 1.7% | 46.3K | -18.5% | Keeper |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bitwarden | 889K | 34.9% | 1 |
| Oct 2025 | 1Password | 668K | 26.3% | 2 |
| Oct 2025 | LastPass | 450K | 17.7% | 3 |
| Oct 2025 | NordPass | 272K | 10.7% | 4 |
| Oct 2025 | Dashlane | 209K | 8.2% | 5 |
| Oct 2025 | Keeper | 56.3K | 2.2% | 6 |
| Nov 2025 | Bitwarden | 920K | 37.3% | 1 |
| Nov 2025 | 1Password | 619K | 25.1% | 2 |
| Nov 2025 | LastPass | 450K | 18.2% | 3 |
| Nov 2025 | NordPass | 221K | 9% | 4 |
| Nov 2025 | Dashlane | 208K | 8.4% | 5 |
| Nov 2025 | Keeper | 50.4K | 2% | 6 |
| Dec 2025 | Bitwarden | 1.1M | 43.5% | 1 |
| Dec 2025 | 1Password | 590K | 23.9% | 2 |
| Dec 2025 | LastPass | 450K | 18.2% | 3 |
| Dec 2025 | Dashlane | 177K | 7.2% | 4 |
| Dec 2025 | NordPass | 129K | 5.2% | 5 |
| Dec 2025 | Keeper | 50.3K | 2% | 6 |
| Jan 2026 | Bitwarden | 1M | 37.8% | 1 |
| Jan 2026 | 1Password | 847K | 31% | 2 |
| Jan 2026 | LastPass | 450K | 16.5% | 3 |
| Jan 2026 | Dashlane | 212K | 7.8% | 4 |
| Jan 2026 | NordPass | 126K | 4.6% | 5 |
| Jan 2026 | Keeper | 61.2K | 2.2% | 6 |
| Feb 2026 | 1Password | 927K | 32.6% | 1 |
| Feb 2026 | Bitwarden | 890K | 31.3% | 2 |
| Feb 2026 | LastPass | 450K | 15.8% | 3 |
| Feb 2026 | NordPass | 357K | 12.6% | 4 |
| Feb 2026 | Dashlane | 172K | 6% | 5 |
| Feb 2026 | Keeper | 50.2K | 1.8% | 6 |
| Mar 2026 | Bitwarden | 1.3M | 39.5% | 1 |
| Mar 2026 | 1Password | 928K | 28.6% | 2 |
| Mar 2026 | LastPass | 450K | 13.9% | 3 |
| Mar 2026 | NordPass | 357K | 11% | 4 |
| Mar 2026 | Dashlane | 173K | 5.3% | 5 |
| Mar 2026 | Keeper | 56.5K | 1.7% | 6 |
| Apr 2026 | Bitwarden | 1.1M | 35.1% | 1 |
| Apr 2026 | 1Password | 928K | 30.2% | 2 |
| Apr 2026 | LastPass | 450K | 14.7% | 3 |
| Apr 2026 | NordPass | 393K | 12.8% | 4 |
| Apr 2026 | Dashlane | 171K | 5.6% | 5 |
| Apr 2026 | Keeper | 52.4K | 1.7% | 6 |
| May 2026 | Bitwarden | 1.2M | 36.8% | 1 |
| May 2026 | 1Password | 928K | 28.5% | 2 |
| May 2026 | NordPass | 460K | 14.1% | 3 |
| May 2026 | LastPass | 450K | 13.8% | 4 |
| May 2026 | Dashlane | 171K | 5.2% | 5 |
| May 2026 | Keeper | 46.2K | 1.4% | 6 |
| Jun 2026 | Bitwarden | 1.5M | 44.7% | 1 |
| Jun 2026 | 1Password | 1.1M | 31.2% | 2 |
| Jun 2026 | LastPass | 450K | 13.4% | 3 |
| Jun 2026 | Dashlane | 213K | 6.3% | 4 |
| Jun 2026 | NordPass | 102K | 3% | 5 |
| Jun 2026 | Keeper | 46.4K | 1.4% | 6 |
| Jul 2026 | Bitwarden | 1.3M | 41% | 1 |
| Jul 2026 | 1Password | 1.1M | 36.3% | 2 |
| Jul 2026 | LastPass | 368K | 11.8% | 3 |
| Jul 2026 | Dashlane | 149K | 4.8% | 4 |
| Jul 2026 | NordPass | 133K | 4.2% | 5 |
| Jul 2026 | Keeper | 56.8K | 1.8% | 6 |
| Aug 2026 | Bitwarden | 1.1M | 42.5% | 1 |
| Aug 2026 | 1Password | 732K | 27.5% | 2 |
| Aug 2026 | LastPass | 450K | 16.9% | 3 |
| Aug 2026 | Dashlane | 205K | 7.7% | 4 |
| Aug 2026 | NordPass | 97.4K | 3.7% | 5 |
| Aug 2026 | Keeper | 46.3K | 1.7% | 6 |
| Sep 2026 | 1Password | — | — | — |
| Sep 2026 | Bitwarden | — | — | — |
| Sep 2026 | Dashlane | — | — | — |
| Sep 2026 | Keeper | — | — | — |
| Sep 2026 | LastPass | — | — | — |
| Sep 2026 | NordPass | — | — | — |

## What is being compared

- **1Password**: Measured on the search terms “1 password”, “1password”, “1password app”, “1password business”, “1password business password manager”, “1password com”, “1password enterprise”, “1password online”, “1password password manager” and “1password software”, summed into one figure.
- **Bitwarden**: Measured on the search terms “bitwarden”, “bitwarden app”, “bitwarden com”, “bitwarden online”, “bitwarden password manager”, “bitwarden software” and “password manager bitwarden”, summed into one figure.
- **Dashlane**: Measured on the search terms “dashlane”, “dashlane app”, “dashlane business password manager”, “dashlane com”, “dashlane online”, “dashlane password manager” and “dashlane software”, summed into one figure.
- **Keeper**: Measured on the search terms “keeper business password manager”, “keeper password manager”, “keeper security”, “keepersecurity com” and “password manager keeper”, summed into one figure.
- **LastPass**: Measured on the search term “lastpass”.
- **NordPass**: Measured on the search terms “nordpass”, “nordpass app”, “nordpass com”, “nordpass password manager” and “password manager nordpass”, summed into one figure.

- [1Password](/demand/global-en/brands/1password)
- [Bitwarden](/demand/global-en/brands/bitwarden)
- [Dashlane](/demand/global-en/brands/dashlane)
- [Keeper](/demand/global-en/brands/keeper)
- [LastPass](/demand/global-en/brands/lastpass)
- [NordPass](/demand/global-en/brands/nordpass)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among password managers worldwide?

In August 2026, Bitwarden was the most searched among password managers worldwide, with an estimated 1.1M branded searches and 42.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Password managers: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/password-managers

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/password-managers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.