---
title: "Party supplies: Which brands are most popular in search?"
description: "Compare the party supplies people shop with. Share of Search among Party City, Oriental Trading, Baker Ross, Hobbycraft, Party Delights and Confetti, the party supplies Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/party-supplies"
publisher: "Brandwave"
---

# Party supplies: Which brands are most popular in search?

Compare the party supplies people shop with. Share of Search among Party City, Oriental Trading, Baker Ross, Hobbycraft, Party Delights and Confetti, the party supplies Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Party supplies
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Party City, 71%

## Which brand is most popular in search among party supplies worldwide?

- In August 2026, Party City was the most searched among party supplies worldwide, with an estimated 1M branded searches and 71% estimated Share of Search within this set.
- Oriental Trading is in 2nd place, 44.9 percentage points behind at 26.1% Share of Search.
- Across the 11 months ending August 2026, Party City’s estimated Share of Search among party supplies worldwide decreased from 81.4% to 71%.
- Across the 11 months ending August 2026, Oriental Trading’s estimated Share of Search among party supplies worldwide increased from 16.4% to 26.1%.
- Across the 11 months ending August 2026, Party City’s estimated Share of Search among party supplies worldwide peaked at 81.4% in October 2025 and was lowest at 56.8% in November 2025.
- Across the 11 months ending August 2026, Oriental Trading’s estimated Share of Search among party supplies worldwide peaked at 38.2% in November 2025 and was lowest at 16.4% in October 2025.
- Across the 11 months ending August 2026, Baker Ross’ estimated Share of Search among party supplies worldwide peaked at 4.2% in November 2025 and was lowest at 1.5% in October 2025.
- Across the 11 months ending August 2026, Hobbycraft rose from 5th to 4th among party supplies worldwide.
- Across the 11 months ending August 2026, Party Delights fell from 4th to 5th among party supplies worldwide.
- Across the 11 months ending August 2026, Baker Ross and Confetti held steady: their estimated Share of Search among party supplies worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Party City vs Oriental Trading: compare search popularity](/demand/global-en/compare/oriental-trading-vs-party-city): 71% against 26.1% Share of Search.

## How did search popularity change for party supplies worldwide in August 2026?

- In August 2026, Party City gained estimated Share of Search among party supplies worldwide, from 66.6% to 71%.
- In August 2026, Oriental Trading lost estimated Share of Search among party supplies worldwide, from 29.8% to 26.1%.
- In August 2026, Baker Ross lost estimated Share of Search among party supplies worldwide, from 2.7% to 1.9%.
- Estimated monthly branded searches for Hobbycraft worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.
- Estimated monthly branded searches for Party Delights worldwide fell 80.2% over 11 measured months, from 22.2K to 4.4K in August 2026.
- Estimated monthly branded searches for Confetti worldwide fell 52.7% over 11 measured months, from 910 to 430 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Party City | 71% | 1M | +21.5% | Party City |
| 2 | Oriental Trading | 26.1% | 368K | 0.0% | Oriental Trading |
| 3 | Baker Ross | 1.9% | 27.1K | -18.1% | Baker Ross |
| 4 | Hobbycraft | 0.58% | 8.1K | +22.7% | Hobbycraft |
| 5 | Party Delights | 0.31% | 4.4K | 0.0% | Party Delights |
| 6 | Confetti | 0.03% | 430 | -8.5% | Confetti |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Party City | 3.4M | 81.4% | 1 |
| Oct 2025 | Oriental Trading | 673K | 16.4% | 2 |
| Oct 2025 | Baker Ross | 60.5K | 1.5% | 3 |
| Oct 2025 | Party Delights | 22.2K | 0.54% | 4 |
| Oct 2025 | Hobbycraft | 6.6K | 0.16% | 5 |
| Oct 2025 | Confetti | 910 | 0.02% | 6 |
| Nov 2025 | Party City | 1M | 56.8% | 1 |
| Nov 2025 | Oriental Trading | 673K | 38.2% | 2 |
| Nov 2025 | Baker Ross | 74K | 4.2% | 3 |
| Nov 2025 | Hobbycraft | 8.1K | 0.46% | 4 |
| Nov 2025 | Party Delights | 5.4K | 0.31% | 5 |
| Nov 2025 | Confetti | 910 | 0.05% | 6 |
| Dec 2025 | Party City | 1M | 70.4% | 1 |
| Dec 2025 | Oriental Trading | 368K | 25.9% | 2 |
| Dec 2025 | Baker Ross | 40.5K | 2.9% | 3 |
| Dec 2025 | Hobbycraft | 6.6K | 0.46% | 4 |
| Dec 2025 | Party Delights | 4.4K | 0.31% | 5 |
| Dec 2025 | Confetti | 1.1K | 0.08% | 6 |
| Jan 2026 | Party City | 1M | 62% | 1 |
| Jan 2026 | Oriental Trading | 550K | 34.1% | 2 |
| Jan 2026 | Baker Ross | 49.5K | 3.1% | 3 |
| Jan 2026 | Hobbycraft | 8.1K | 0.5% | 4 |
| Jan 2026 | Party Delights | 5.4K | 0.33% | 5 |
| Jan 2026 | Confetti | 570 | 0.04% | 6 |
| Feb 2026 | Party City | 1M | 66% | 1 |
| Feb 2026 | Oriental Trading | 450K | 29.7% | 2 |
| Feb 2026 | Baker Ross | 49.5K | 3.3% | 3 |
| Feb 2026 | Hobbycraft | 8.1K | 0.53% | 4 |
| Feb 2026 | Party Delights | 6.6K | 0.44% | 5 |
| Feb 2026 | Confetti | 600 | 0.04% | 6 |
| Mar 2026 | Party City | 1M | 62% | 1 |
| Mar 2026 | Oriental Trading | 550K | 34.1% | 2 |
| Mar 2026 | Baker Ross | 49.5K | 3.1% | 3 |
| Mar 2026 | Hobbycraft | 8.1K | 0.5% | 4 |
| Mar 2026 | Party Delights | 5.4K | 0.33% | 5 |
| Mar 2026 | Confetti | 660 | 0.04% | 6 |
| Apr 2026 | Party City | 823K | 62.5% | 1 |
| Apr 2026 | Oriental Trading | 450K | 34.2% | 2 |
| Apr 2026 | Baker Ross | 33.1K | 2.5% | 3 |
| Apr 2026 | Hobbycraft | 6.6K | 0.5% | 4 |
| Apr 2026 | Party Delights | 4.4K | 0.33% | 5 |
| Apr 2026 | Confetti | 530 | 0.04% | 6 |
| May 2026 | Party City | 1M | 66.9% | 1 |
| May 2026 | Oriental Trading | 450K | 30.1% | 2 |
| May 2026 | Baker Ross | 33.1K | 2.2% | 3 |
| May 2026 | Hobbycraft | 6.6K | 0.44% | 4 |
| May 2026 | Party Delights | 4.4K | 0.29% | 5 |
| May 2026 | Confetti | 410 | 0.03% | 6 |
| Jun 2026 | Party City | 1M | 70.4% | 1 |
| Jun 2026 | Oriental Trading | 368K | 25.9% | 2 |
| Jun 2026 | Baker Ross | 40.5K | 2.9% | 3 |
| Jun 2026 | Hobbycraft | 6.6K | 0.46% | 4 |
| Jun 2026 | Party Delights | 4.4K | 0.31% | 5 |
| Jun 2026 | Confetti | 490 | 0.03% | 6 |
| Jul 2026 | Party City | 823K | 66.6% | 1 |
| Jul 2026 | Oriental Trading | 368K | 29.8% | 2 |
| Jul 2026 | Baker Ross | 33.1K | 2.7% | 3 |
| Jul 2026 | Hobbycraft | 6.6K | 0.53% | 4 |
| Jul 2026 | Party Delights | 4.4K | 0.36% | 5 |
| Jul 2026 | Confetti | 470 | 0.04% | 6 |
| Aug 2026 | Party City | 1M | 71% | 1 |
| Aug 2026 | Oriental Trading | 368K | 26.1% | 2 |
| Aug 2026 | Baker Ross | 27.1K | 1.9% | 3 |
| Aug 2026 | Hobbycraft | 8.1K | 0.58% | 4 |
| Aug 2026 | Party Delights | 4.4K | 0.31% | 5 |
| Aug 2026 | Confetti | 430 | 0.03% | 6 |
| Sep 2026 | Baker Ross | — | — | — |
| Sep 2026 | Confetti | — | — | — |
| Sep 2026 | Hobbycraft | — | — | — |
| Sep 2026 | Oriental Trading | — | — | — |
| Sep 2026 | Party City | — | — | — |
| Sep 2026 | Party Delights | — | — | — |

## What is being compared

- **Baker Ross**: Measured on the search term “baker ross”.
- **Confetti**: Measured on the search terms “confetti team building”, “with confetti”, “withconfetti” and “withconfetti com”, summed into one figure.
- **Hobbycraft**: Measured on the search term “hobbycraft uk”.
- **Oriental Trading**: Measured on the search term “oriental trading”.
- **Party City**: Measured on the search term “party city”.
- **Party Delights**: Measured on the search term “party delights”.

- [Baker Ross](/demand/global-en/brands/baker-ross)
- [Confetti](/demand/global-en/brands/confetti)
- [Hobbycraft](/demand/global-en/brands/hobbycraft)
- [Oriental Trading](/demand/global-en/brands/oriental-trading)
- [Party City](/demand/global-en/brands/party-city)
- [Party Delights](/demand/global-en/brands/party-delights)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among party supplies worldwide?

In August 2026, Party City was the most searched among party supplies worldwide, with an estimated 1M branded searches and 71% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Party supplies: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/party-supplies

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/party-supplies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.