---
title: "Party speaker brands: Which brands are most popular in search?"
description: "Compare the party speaker brands people buy. Share of Search among Sony, JBL, Anker, Bose, LG and Ultimate Ears, the party speaker brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/party-speaker-brands"
publisher: "Brandwave"
---

# Party speaker brands: Which brands are most popular in search?

Compare the party speaker brands people buy. Share of Search among Sony, JBL, Anker, Bose, LG and Ultimate Ears, the party speaker brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Party speaker brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Sony, 34.2%

## Which brand is most popular in search among party speaker brands worldwide?

- In August 2026, Sony was the most searched among party speaker brands worldwide, with an estimated 2.7M branded searches and 34.2% estimated Share of Search within this set.
- JBL is in 2nd place, 6.2 percentage points behind at 27.9% Share of Search.
- Across the 11 months ending August 2026, Sony’s estimated Share of Search among party speaker brands worldwide increased from 30.4% to 34.2%.
- Across the 11 months ending August 2026, JBL’s estimated Share of Search among party speaker brands worldwide decreased from 30.4% to 27.9%.
- Across the 11 months ending August 2026, Anker’s estimated Share of Search among party speaker brands worldwide increased from 16.3% to 16.9%.
- Across the 11 months ending August 2026, Bose’s estimated Share of Search among party speaker brands worldwide decreased from 14.5% to 13.3%.
- Across the 11 months ending August 2026, LG’s estimated Share of Search among party speaker brands worldwide decreased from 7.1% to 6.4%.
- Across the 11 months ending August 2026, Sony’s estimated Share of Search among party speaker brands worldwide peaked at 35.3% in July 2026 and was lowest at 28.4% in November 2025.
- Across the 11 months ending August 2026, JBL’s estimated Share of Search among party speaker brands worldwide peaked at 35.4% in April 2026 and was lowest at 26.1% in March 2026.
- Across the 11 months ending August 2026, Anker’s estimated Share of Search among party speaker brands worldwide peaked at 19.4% in March 2026 and was lowest at 12.3% in December 2025.
- Across the 11 months ending August 2026, Bose’s estimated Share of Search among party speaker brands worldwide peaked at 17.9% in November 2025 and was lowest at 11.3% in April 2026.
- Across the 11 months ending August 2026, LG’s estimated Share of Search among party speaker brands worldwide peaked at 8.7% in March 2026 and was lowest at 4.6% in November 2025.
- Across the 11 months ending August 2026, Sony rose from 2nd to 1st among party speaker brands worldwide.
- Across the 11 months ending August 2026, JBL fell from 1st to 2nd among party speaker brands worldwide.
- Across the 11 months ending August 2026, Ultimate Ears held steady: its estimated Share of Search among party speaker brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Sony vs JBL: compare search popularity](/demand/global-en/compare/jbl-vs-sony): 34.2% against 27.9% Share of Search.
- [Sony vs Anker: compare search popularity](/demand/global-en/compare/anker-vs-sony): 34.2% against 16.9% Share of Search.
- [Sony vs Bose: compare search popularity](/demand/global-en/compare/bose-vs-sony): 34.2% against 13.3% Share of Search.
- [Sony vs LG: compare search popularity](/demand/global-en/compare/lg-vs-sony): 34.2% against 6.4% Share of Search.
- [JBL vs Anker: compare search popularity](/demand/global-en/compare/anker-vs-jbl): 27.9% against 16.9% Share of Search.
- [JBL vs Bose: compare search popularity](/demand/global-en/compare/bose-vs-jbl): 27.9% against 13.3% Share of Search.
- [JBL vs LG: compare search popularity](/demand/global-en/compare/jbl-vs-lg): 27.9% against 6.4% Share of Search.
- [Anker vs Bose: compare search popularity](/demand/global-en/compare/anker-vs-bose): 16.9% against 13.3% Share of Search.
- [Anker vs LG: compare search popularity](/demand/global-en/compare/anker-vs-lg): 16.9% against 6.4% Share of Search.
- [Bose vs LG: compare search popularity](/demand/global-en/compare/bose-vs-lg): 13.3% against 6.4% Share of Search.

## How did search popularity change for party speaker brands worldwide in August 2026?

- In August 2026, Bose gained estimated Share of Search among party speaker brands worldwide, from 12.2% to 13.3%.
- In August 2026, LG gained estimated Share of Search among party speaker brands worldwide, from 5.6% to 6.4%.
- In August 2026, Sony lost estimated Share of Search among party speaker brands worldwide, from 35.3% to 34.2%.
- In August 2026, JBL lost estimated Share of Search among party speaker brands worldwide, from 28.9% to 27.9%.
- Estimated monthly branded searches for Anker worldwide rose 13.2% over 11 measured months, from 1.2M to 1.4M in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Sony | 34.2% | 2.7M | 0.0% | Sony |
| 2 | JBL | 27.9% | 2.2M | 0.0% | JBL |
| 3 | Anker | 16.9% | 1.4M | +4.9% | Anker |
| 4 | Bose | 13.3% | 1.1M | +13.2% | Bose |
| 5 | LG | 6.4% | 513K | +19.0% | LG |
| 6 | Ultimate Ears | 1.3% | 104K | 0.0% | Logitech |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | JBL | 2.2M | 30.4% | 1 |
| Oct 2025 | Sony | 2.2M | 30.4% | 2 |
| Oct 2025 | Anker | 1.2M | 16.3% | 3 |
| Oct 2025 | Bose | 1.1M | 14.5% | 4 |
| Oct 2025 | LG | 522K | 7.1% | 5 |
| Oct 2025 | Ultimate Ears | 104K | 1.4% | 6 |
| Nov 2025 | JBL | 3.4M | 34.8% | 1 |
| Nov 2025 | Sony | 2.7M | 28.4% | 2 |
| Nov 2025 | Bose | 1.7M | 17.9% | 3 |
| Nov 2025 | Anker | 1.2M | 12.9% | 4 |
| Nov 2025 | LG | 445K | 4.6% | 5 |
| Nov 2025 | Ultimate Ears | 137K | 1.4% | 6 |
| Dec 2025 | JBL | 3.4M | 35.3% | 1 |
| Dec 2025 | Sony | 2.7M | 28.9% | 2 |
| Dec 2025 | Bose | 1.6M | 17.4% | 3 |
| Dec 2025 | Anker | 1.2M | 12.3% | 4 |
| Dec 2025 | LG | 440K | 4.6% | 5 |
| Dec 2025 | Ultimate Ears | 138K | 1.5% | 6 |
| Jan 2026 | JBL | 2.7M | 32.7% | 1 |
| Jan 2026 | Sony | 2.7M | 32.7% | 2 |
| Jan 2026 | Anker | 1.3M | 15% | 3 |
| Jan 2026 | Bose | 1M | 12.1% | 4 |
| Jan 2026 | LG | 522K | 6.2% | 5 |
| Jan 2026 | Ultimate Ears | 104K | 1.2% | 6 |
| Feb 2026 | Sony | 2.2M | 34.3% | 1 |
| Feb 2026 | JBL | 1.8M | 28.1% | 2 |
| Feb 2026 | Anker | 1M | 15.6% | 3 |
| Feb 2026 | Bose | 836K | 12.8% | 4 |
| Feb 2026 | LG | 513K | 7.9% | 5 |
| Feb 2026 | Ultimate Ears | 84.6K | 1.3% | 6 |
| Mar 2026 | Sony | 2.2M | 31.9% | 1 |
| Mar 2026 | JBL | 1.8M | 26.1% | 2 |
| Mar 2026 | Anker | 1.4M | 19.4% | 3 |
| Mar 2026 | Bose | 877K | 12.5% | 4 |
| Mar 2026 | LG | 613K | 8.7% | 5 |
| Mar 2026 | Ultimate Ears | 99.4K | 1.4% | 6 |
| Apr 2026 | JBL | 2.7M | 35.4% | 1 |
| Apr 2026 | Sony | 2.2M | 28.9% | 2 |
| Apr 2026 | Anker | 1.3M | 17.4% | 3 |
| Apr 2026 | Bose | 876K | 11.3% | 4 |
| Apr 2026 | LG | 431K | 5.6% | 5 |
| Apr 2026 | Ultimate Ears | 103K | 1.3% | 6 |
| May 2026 | JBL | 2.2M | 30.7% | 1 |
| May 2026 | Sony | 2.2M | 30.7% | 2 |
| May 2026 | Anker | 1.3M | 18.4% | 3 |
| May 2026 | Bose | 946K | 12.9% | 4 |
| May 2026 | LG | 431K | 5.9% | 5 |
| May 2026 | Ultimate Ears | 104K | 1.4% | 6 |
| Jun 2026 | JBL | 2.2M | 30.7% | 1 |
| Jun 2026 | Sony | 2.2M | 30.7% | 2 |
| Jun 2026 | Anker | 1.3M | 18.5% | 3 |
| Jun 2026 | Bose | 938K | 12.8% | 4 |
| Jun 2026 | LG | 431K | 5.9% | 5 |
| Jun 2026 | Ultimate Ears | 104K | 1.4% | 6 |
| Jul 2026 | Sony | 2.7M | 35.3% | 1 |
| Jul 2026 | JBL | 2.2M | 28.9% | 2 |
| Jul 2026 | Anker | 1.3M | 16.7% | 3 |
| Jul 2026 | Bose | 945K | 12.2% | 4 |
| Jul 2026 | LG | 431K | 5.6% | 5 |
| Jul 2026 | Ultimate Ears | 104K | 1.3% | 6 |
| Aug 2026 | Sony | 2.7M | 34.2% | 1 |
| Aug 2026 | JBL | 2.2M | 27.9% | 2 |
| Aug 2026 | Anker | 1.4M | 16.9% | 3 |
| Aug 2026 | Bose | 1.1M | 13.3% | 4 |
| Aug 2026 | LG | 513K | 6.4% | 5 |
| Aug 2026 | Ultimate Ears | 104K | 1.3% | 6 |
| Sep 2026 | Anker | — | — | — |
| Sep 2026 | Bose | — | — | — |
| Sep 2026 | JBL | — | — | — |
| Sep 2026 | LG | — | — | — |
| Sep 2026 | Sony | — | — | — |
| Sep 2026 | Ultimate Ears | — | — | — |

## What is being compared

- **Anker**: Measured on the search terms “anker”, “anker com”, “anker power station”, “anker powerhouse” and “anker solix”, summed into one figure.
- **Bose**: Measured on the search terms “bluetooth speaker bose”, “bose bluetooth speaker”, “bose com”, “bose headphone”, “bose quietcomfort”, “bose soundlink”, “bose speaker”, “headphone bose” and “speaker bose”, summed into one figure.
- **JBL**: Measured on the search term “jbl”.
- **LG**: Measured on the search terms “lg com”, “lg washer” and “lg washing machine”, summed into one figure.
- **Sony**: Measured on the search term “sony”.
- **Ultimate Ears**: Measured on the search terms “bluetooth speaker ultimate ears”, “speaker ultimate ears”, “ue boom”, “ultimate ears”, “ultimateears” and “ultimateears com”, summed into one figure.

- [Anker](/demand/global-en/brands/anker)
- [Bose](/demand/global-en/brands/bose)
- [JBL](/demand/global-en/brands/jbl)
- [LG](/demand/global-en/brands/lg)
- [Sony](/demand/global-en/brands/sony)
- [Ultimate Ears](/demand/global-en/brands/ultimate-ears)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among party speaker brands worldwide?

In August 2026, Sony was the most searched among party speaker brands worldwide, with an estimated 2.7M branded searches and 34.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Party speaker brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/party-speaker-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/party-speaker-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.