--- title: "Parquet flooring brands: Which are searched most?" description: "Compare the parquet flooring brands people buy. Share of Search among Karndean, Quick-Step and Bruce, the parquet flooring brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/parquet-flooring-brands" publisher: "Brandwave" --- # Parquet flooring brands: Which are searched most? Compare the parquet flooring brands people buy. Share of Search among Karndean, Quick-Step and Bruce, the parquet flooring brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Parquet flooring brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Karndean, 49% ## Which brand is most popular in search among parquet flooring brands worldwide? - In September 2026, Karndean was the most searched among parquet flooring brands worldwide, with an estimated 12.1K branded searches and 49% estimated Share of Search within this set. - Quick-Step is in 2nd place, 7.7 percentage points behind at 41.3% Share of Search. - Across the 12 months ending September 2026, Karndean’s estimated Share of Search among parquet flooring brands worldwide decreased from 59% to 49%. - Across the 12 months ending September 2026, Quick-Step’s estimated Share of Search among parquet flooring brands worldwide increased from 34.9% to 41.3%. - Across the 12 months ending September 2026, Bruce’s estimated Share of Search among parquet flooring brands worldwide increased from 6.2% to 9.7%. - Across the 12 months ending September 2026, Karndean’s estimated Share of Search among parquet flooring brands worldwide peaked at 59% in October 2025 and was lowest at 48.2% in July 2026. - Across the 12 months ending September 2026, Quick-Step’s estimated Share of Search among parquet flooring brands worldwide peaked at 41.3% in September 2026 and was lowest at 33.5% in June 2026. - Across the 12 months ending September 2026, Bruce’s estimated Share of Search among parquet flooring brands worldwide peaked at 14.3% in July 2026 and was lowest at 5.1% in January 2026. ## Compare search popularity between leading brands - [Karndean vs Quick-Step: compare search popularity](/demand/global-en/compare/karndean-vs-quick-step): 49% against 41.3% Share of Search. - [Karndean vs Bruce: compare search popularity](/demand/global-en/compare/bruce-anchor-vs-karndean): 49% against 9.7% Share of Search. - [Quick-Step vs Bruce: compare search popularity](/demand/global-en/compare/bruce-anchor-vs-quick-step): 41.3% against 9.7% Share of Search. ## How did search popularity change for parquet flooring brands worldwide in September 2026? - In September 2026, Quick-Step gained estimated Share of Search among parquet flooring brands worldwide, from 34.5% to 41.3%. - In September 2026, Karndean lost estimated Share of Search among parquet flooring brands worldwide, from 52.7% to 49%. - In September 2026, Bruce lost estimated Share of Search among parquet flooring brands worldwide, from 12.8% to 9.7%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Karndean | 49% | 12.1K | -18.2% | Karndean Designflooring | | 2 | Quick-Step | 41.3% | 10.2K | +5.2% | Unilin (Mohawk Industries) | | 3 | Bruce | 9.7% | 2.4K | -33.3% | Bruce | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Karndean | 18.1K | 59% | 1 | | Oct 2025 | Quick-Step | 10.7K | 34.9% | 2 | | Oct 2025 | Bruce | 1.9K | 6.2% | 3 | | Nov 2025 | Karndean | 14.8K | 54.6% | 1 | | Nov 2025 | Quick-Step | 10.7K | 39.5% | 2 | | Nov 2025 | Bruce | 1.6K | 5.9% | 3 | | Dec 2025 | Karndean | 12.1K | 57.6% | 1 | | Dec 2025 | Quick-Step | 7.6K | 36.2% | 2 | | Dec 2025 | Bruce | 1.3K | 6.2% | 3 | | Jan 2026 | Karndean | 18.1K | 57.3% | 1 | | Jan 2026 | Quick-Step | 11.9K | 37.7% | 2 | | Jan 2026 | Bruce | 1.6K | 5.1% | 3 | | Feb 2026 | Karndean | 14.8K | 53.6% | 1 | | Feb 2026 | Quick-Step | 11.2K | 40.6% | 2 | | Feb 2026 | Bruce | 1.6K | 5.8% | 3 | | Mar 2026 | Karndean | 18.1K | 59% | 1 | | Mar 2026 | Quick-Step | 10.7K | 34.9% | 2 | | Mar 2026 | Bruce | 1.9K | 6.2% | 3 | | Apr 2026 | Karndean | 14.8K | 56.1% | 1 | | Apr 2026 | Quick-Step | 9.7K | 36.7% | 2 | | Apr 2026 | Bruce | 1.9K | 7.2% | 3 | | May 2026 | Karndean | 14.8K | 54% | 1 | | May 2026 | Quick-Step | 9.7K | 35.4% | 2 | | May 2026 | Bruce | 2.9K | 10.6% | 3 | | Jun 2026 | Karndean | 14.8K | 55.6% | 1 | | Jun 2026 | Quick-Step | 8.9K | 33.5% | 2 | | Jun 2026 | Bruce | 2.9K | 10.9% | 3 | | Jul 2026 | Karndean | 12.1K | 48.2% | 1 | | Jul 2026 | Quick-Step | 9.4K | 37.5% | 2 | | Jul 2026 | Bruce | 3.6K | 14.3% | 3 | | Aug 2026 | Karndean | 14.8K | 52.7% | 1 | | Aug 2026 | Quick-Step | 9.7K | 34.5% | 2 | | Aug 2026 | Bruce | 3.6K | 12.8% | 3 | | Sep 2026 | Karndean | 12.1K | 49% | 1 | | Sep 2026 | Quick-Step | 10.2K | 41.3% | 2 | | Sep 2026 | Bruce | 2.4K | 9.7% | 3 | ## What is being compared - **Bruce**: Measured on the search term “bruce anchor”. - **Karndean**: Measured on the search term “karndean”. - **Quick-Step**: Measured on the search terms “quickstep flooring”, “quickstep parquet” and “quickstep vinyl”, summed into one figure. - [Bruce](/demand/global-en/brands/bruce-anchor) - [Karndean](/demand/global-en/brands/karndean) - [Quick-Step](/demand/global-en/brands/quick-step) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among parquet flooring brands worldwide? In September 2026, Karndean was the most searched among parquet flooring brands worldwide, with an estimated 12.1K branded searches and 49% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Parquet flooring brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/parquet-flooring-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/parquet-flooring-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.