---
title: "Parasols: Which brands are most popular in search?"
description: "Compare the parasols people search for. Share of Search among Hartman, Sunbrella, Kettler, VonHaus, Glatz and LIVIVO, the parasols Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/parasols"
publisher: "Brandwave"
---

# Parasols: Which brands are most popular in search?

Compare the parasols people search for. Share of Search among Hartman, Sunbrella, Kettler, VonHaus, Glatz and LIVIVO, the parasols Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Parasols
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Hartman, 33.1%

## Which brand is most popular in search among parasols worldwide?

- In August 2026, Hartman was the most searched among parasols worldwide, with an estimated 49.5K branded searches and 33.1% estimated Share of Search within this set.
- Sunbrella is in 2nd place, 6 percentage points behind at 27.1% Share of Search.
- Across the 11 months ending August 2026, Hartman’s estimated Share of Search among parasols worldwide decreased from 38.1% to 33.1%.
- Across the 11 months ending August 2026, Sunbrella’s estimated Share of Search among parasols worldwide increased from 20.8% to 27.1%.
- Across the 11 months ending August 2026, Kettler’s estimated Share of Search among parasols worldwide decreased from 25.5% to 22.1%.
- Across the 11 months ending August 2026, VonHaus’ estimated Share of Search among parasols worldwide increased from 11.4% to 12.1%.
- Across the 11 months ending August 2026, Glatz’s estimated Share of Search among parasols worldwide increased from 1.5% to 4.4%.
- Across the 11 months ending August 2026, LIVIVO’s estimated Share of Search among parasols worldwide decreased from 2.8% to 1.3%.
- Across the 11 months ending August 2026, Hartman’s estimated Share of Search among parasols worldwide peaked at 51.4% in December 2025 and was lowest at 24.9% in May 2026.
- Across the 11 months ending August 2026, Sunbrella’s estimated Share of Search among parasols worldwide peaked at 31.9% in June 2026 and was lowest at 12.6% in December 2025.
- Across the 11 months ending August 2026, Kettler’s estimated Share of Search among parasols worldwide peaked at 28.7% in November 2025 and was lowest at 21.3% in June 2026.
- Across the 11 months ending August 2026, VonHaus’ estimated Share of Search among parasols worldwide peaked at 14.3% in June 2026 and was lowest at 9.5% in January 2026.
- Across the 11 months ending August 2026, Glatz’s estimated Share of Search among parasols worldwide peaked at 5.7% in July 2026 and was lowest at 0.69% in December 2025.
- Across the 11 months ending August 2026, LIVIVO’s estimated Share of Search among parasols worldwide peaked at 3.1% in November 2025 and was lowest at 1.2% in May 2026.
- Across the 11 months ending August 2026, Sunbrella rose from 3rd to 2nd among parasols worldwide.
- Across the 11 months ending August 2026, Kettler fell from 2nd to 3rd among parasols worldwide.
- Across the 11 months ending August 2026, Glatz rose from 6th to 5th among parasols worldwide.
- Across the 11 months ending August 2026, LIVIVO fell from 5th to 6th among parasols worldwide.

## Compare search popularity between leading brands

- [Hartman vs Sunbrella: compare search popularity](/demand/global-en/compare/hartman-vs-sunbrella): 33.1% against 27.1% Share of Search.
- [Hartman vs Kettler: compare search popularity](/demand/global-en/compare/hartman-vs-kettler): 33.1% against 22.1% Share of Search.
- [Hartman vs VonHaus: compare search popularity](/demand/global-en/compare/hartman-vs-vonhaus): 33.1% against 12.1% Share of Search.
- [Hartman vs Glatz: compare search popularity](/demand/global-en/compare/glatz-vs-hartman): 33.1% against 4.4% Share of Search.
- [Sunbrella vs Kettler: compare search popularity](/demand/global-en/compare/kettler-vs-sunbrella): 27.1% against 22.1% Share of Search.
- [Sunbrella vs VonHaus: compare search popularity](/demand/global-en/compare/sunbrella-vs-vonhaus): 27.1% against 12.1% Share of Search.
- [Sunbrella vs Glatz: compare search popularity](/demand/global-en/compare/glatz-vs-sunbrella): 27.1% against 4.4% Share of Search.
- [Kettler vs VonHaus: compare search popularity](/demand/global-en/compare/kettler-vs-vonhaus): 22.1% against 12.1% Share of Search.
- [Kettler vs Glatz: compare search popularity](/demand/global-en/compare/glatz-vs-kettler): 22.1% against 4.4% Share of Search.
- [VonHaus vs Glatz: compare search popularity](/demand/global-en/compare/glatz-vs-vonhaus): 12.1% against 4.4% Share of Search.

## How did search popularity change for parasols worldwide in August 2026?

- In August 2026, Hartman gained estimated Share of Search among parasols worldwide, from 28.4% to 33.1%.
- In August 2026, Sunbrella lost estimated Share of Search among parasols worldwide, from 28.4% to 27.1%.
- In August 2026, Glatz lost estimated Share of Search among parasols worldwide, from 5.7% to 4.4%.
- In August 2026, Kettler lost estimated Share of Search among parasols worldwide, from 23.3% to 22.1%.
- In August 2026, VonHaus lost estimated Share of Search among parasols worldwide, from 12.8% to 12.1%.
- Estimated monthly branded searches for LIVIVO worldwide fell 47.2% over 11 measured months, from 3.6K to 1.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Hartman | 33.1% | 49.5K | 0.0% | Hartman |
| 2 | Sunbrella | 27.1% | 40.5K | -18.2% | Sunbrella |
| 3 | Kettler | 22.1% | 33.1K | -18.3% | Kettler |
| 4 | VonHaus | 12.1% | 18.1K | -18.5% | VonHaus |
| 5 | Glatz | 4.4% | 6.6K | -33.3% | Glatz |
| 6 | LIVIVO | 1.3% | 1.9K | -20.8% | LIVIVO |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hartman | 49.5K | 38.1% | 1 |
| Oct 2025 | Kettler | 33.1K | 25.5% | 2 |
| Oct 2025 | Sunbrella | 27.1K | 20.8% | 3 |
| Oct 2025 | VonHaus | 14.8K | 11.4% | 4 |
| Oct 2025 | LIVIVO | 3.6K | 2.8% | 5 |
| Oct 2025 | Glatz | 1.9K | 1.5% | 6 |
| Nov 2025 | Hartman | 40.5K | 35.1% | 1 |
| Nov 2025 | Kettler | 33.1K | 28.7% | 2 |
| Nov 2025 | Sunbrella | 22.2K | 19.2% | 3 |
| Nov 2025 | VonHaus | 14.8K | 12.8% | 4 |
| Nov 2025 | LIVIVO | 3.6K | 3.1% | 5 |
| Nov 2025 | Glatz | 1.3K | 1.1% | 6 |
| Dec 2025 | Hartman | 74K | 51.4% | 1 |
| Dec 2025 | Kettler | 33.1K | 23% | 2 |
| Dec 2025 | Sunbrella | 18.1K | 12.6% | 3 |
| Dec 2025 | VonHaus | 14.8K | 10.3% | 4 |
| Dec 2025 | LIVIVO | 2.9K | 2% | 5 |
| Dec 2025 | Glatz | 1K | 0.69% | 6 |
| Jan 2026 | Hartman | 74K | 47.5% | 1 |
| Jan 2026 | Kettler | 40.5K | 26% | 2 |
| Jan 2026 | Sunbrella | 22.2K | 14.3% | 3 |
| Jan 2026 | VonHaus | 14.8K | 9.5% | 4 |
| Jan 2026 | LIVIVO | 2.9K | 1.9% | 5 |
| Jan 2026 | Glatz | 1.3K | 0.83% | 6 |
| Feb 2026 | Hartman | 49.5K | 39.3% | 1 |
| Feb 2026 | Kettler | 33.1K | 26.3% | 2 |
| Feb 2026 | Sunbrella | 27.1K | 21.5% | 3 |
| Feb 2026 | VonHaus | 12.1K | 9.6% | 4 |
| Feb 2026 | LIVIVO | 2.4K | 1.9% | 5 |
| Feb 2026 | Glatz | 1.6K | 1.3% | 6 |
| Mar 2026 | Hartman | 60.5K | 36.5% | 1 |
| Mar 2026 | Kettler | 40.5K | 24.5% | 2 |
| Mar 2026 | Sunbrella | 40.5K | 24.5% | 3 |
| Mar 2026 | VonHaus | 18.1K | 10.9% | 4 |
| Mar 2026 | Glatz | 3.6K | 2.2% | 5 |
| Mar 2026 | LIVIVO | 2.4K | 1.4% | 6 |
| Apr 2026 | Hartman | 49.5K | 29% | 1 |
| Apr 2026 | Sunbrella | 49.5K | 29% | 2 |
| Apr 2026 | Kettler | 40.5K | 23.7% | 3 |
| Apr 2026 | VonHaus | 22.2K | 13% | 4 |
| Apr 2026 | Glatz | 6.6K | 3.9% | 5 |
| Apr 2026 | LIVIVO | 2.4K | 1.4% | 6 |
| May 2026 | Sunbrella | 60.5K | 30.4% | 1 |
| May 2026 | Hartman | 49.5K | 24.9% | 2 |
| May 2026 | Kettler | 49.5K | 24.9% | 3 |
| May 2026 | VonHaus | 27.1K | 13.6% | 4 |
| May 2026 | Glatz | 9.9K | 5% | 5 |
| May 2026 | LIVIVO | 2.4K | 1.2% | 6 |
| Jun 2026 | Sunbrella | 60.5K | 31.9% | 1 |
| Jun 2026 | Hartman | 49.5K | 26.1% | 2 |
| Jun 2026 | Kettler | 40.5K | 21.3% | 3 |
| Jun 2026 | VonHaus | 27.1K | 14.3% | 4 |
| Jun 2026 | Glatz | 9.9K | 5.2% | 5 |
| Jun 2026 | LIVIVO | 2.4K | 1.3% | 6 |
| Jul 2026 | Hartman | 49.5K | 28.4% | 1 |
| Jul 2026 | Sunbrella | 49.5K | 28.4% | 2 |
| Jul 2026 | Kettler | 40.5K | 23.3% | 3 |
| Jul 2026 | VonHaus | 22.2K | 12.8% | 4 |
| Jul 2026 | Glatz | 9.9K | 5.7% | 5 |
| Jul 2026 | LIVIVO | 2.4K | 1.4% | 6 |
| Aug 2026 | Hartman | 49.5K | 33.1% | 1 |
| Aug 2026 | Sunbrella | 40.5K | 27.1% | 2 |
| Aug 2026 | Kettler | 33.1K | 22.1% | 3 |
| Aug 2026 | VonHaus | 18.1K | 12.1% | 4 |
| Aug 2026 | Glatz | 6.6K | 4.4% | 5 |
| Aug 2026 | LIVIVO | 1.9K | 1.3% | 6 |
| Sep 2026 | Glatz | — | — | — |
| Sep 2026 | Hartman | — | — | — |
| Sep 2026 | Kettler | — | — | — |
| Sep 2026 | LIVIVO | — | — | — |
| Sep 2026 | Sunbrella | — | — | — |
| Sep 2026 | VonHaus | — | — | — |

## What is being compared

- **Glatz**: Measured on the search term “glatz parasol”.
- **Hartman**: Measured on the search term “hartman”.
- **Kettler**: Measured on the search term “kettler”.
- **LIVIVO**: Measured on the search term “livivo”.
- **Sunbrella**: Measured on the search term “sunbrella”.
- **VonHaus**: Measured on the search term “von haus”.

- [Glatz](/demand/global-en/brands/glatz)
- [Hartman](/demand/global-en/brands/hartman)
- [Kettler](/demand/global-en/brands/kettler)
- [LIVIVO](/demand/global-en/brands/livivo)
- [Sunbrella](/demand/global-en/brands/sunbrella)
- [VonHaus](/demand/global-en/brands/vonhaus)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among parasols worldwide?

In August 2026, Hartman was the most searched among parasols worldwide, with an estimated 49.5K branded searches and 33.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Parasols: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/parasols

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/parasols. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.