--- title: "Panel research platforms: Which brands are most popular in search?" description: "Compare the platforms used to recruit research participants. Share of Search among Qualtrics, Amazon Mechanical Turk, UserTesting, Respondent and Prolific, the panel research platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/panel-research-platforms" publisher: "Brandwave" --- # Panel research platforms: Which brands are most popular in search? Compare the platforms used to recruit research participants. Share of Search among Qualtrics, Amazon Mechanical Turk, UserTesting, Respondent and Prolific, the panel research platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Panel research platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Qualtrics, 76% ## Which brand is most popular in search among panel research platforms worldwide? - In August 2026, Qualtrics was the most searched among panel research platforms worldwide, with an estimated 247K branded searches and 76% estimated Share of Search within this set. - Amazon Mechanical Turk is in 2nd place, 57.4 percentage points behind at 18.6% Share of Search. - Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among panel research platforms worldwide increased from 67.4% to 76%. - Across the 11 months ending August 2026, Amazon Mechanical Turk’s estimated Share of Search among panel research platforms worldwide decreased from 30.1% to 18.6%. - Across the 11 months ending August 2026, UserTesting’s estimated Share of Search among panel research platforms worldwide increased from 1.8% to 4.7%. - Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among panel research platforms worldwide peaked at 76% in August 2026 and was lowest at 60.7% in December 2025. - Across the 11 months ending August 2026, Amazon Mechanical Turk’s estimated Share of Search among panel research platforms worldwide peaked at 33.5% in January 2026 and was lowest at 18.6% in August 2026. - Across the 11 months ending August 2026, UserTesting’s estimated Share of Search among panel research platforms worldwide peaked at 5.6% in June 2026 and was lowest at 1.8% in October 2025. - Across the 11 months ending August 2026, Respondent and Prolific held steady: their estimated Share of Search among panel research platforms worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Qualtrics vs Amazon Mechanical Turk: compare search popularity](/demand/global-en/compare/mturk-vs-qualtrics): 76% against 18.6% Share of Search. - [Qualtrics vs UserTesting: compare search popularity](/demand/global-en/compare/qualtrics-vs-usertesting): 76% against 4.7% Share of Search. - [Amazon Mechanical Turk vs UserTesting: compare search popularity](/demand/global-en/compare/mturk-vs-usertesting): 18.6% against 4.7% Share of Search. ## How did search popularity change for panel research platforms worldwide in August 2026? - In August 2026, Qualtrics gained estimated Share of Search among panel research platforms worldwide, from 68.9% to 76%. - In August 2026, Amazon Mechanical Turk lost estimated Share of Search among panel research platforms worldwide, from 25.2% to 18.6%. - In August 2026, UserTesting lost estimated Share of Search among panel research platforms worldwide, from 5.3% to 4.7%. - Estimated monthly branded searches for Respondent worldwide fell 44.8% over 11 measured months, from 2.9K to 1.6K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Qualtrics | 76% | 247K | -0.1% | Qualtrics | | 2 | Amazon Mechanical Turk | 18.6% | 60.5K | -33.1% | Amazon Mechanical Turk | | 3 | UserTesting | 4.7% | 15.1K | -20.3% | UserTesting | | 4 | Respondent | 0.49% | 1.6K | +23.1% | Respondent | | 5 | Prolific | 0.18% | 590 | 0.0% | Prolific | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Qualtrics | 369K | 67.4% | 1 | | Oct 2025 | Amazon Mechanical Turk | 165K | 30.1% | 2 | | Oct 2025 | UserTesting | 10.1K | 1.8% | 3 | | Oct 2025 | Respondent | 2.9K | 0.53% | 4 | | Oct 2025 | Prolific | 590 | 0.11% | 5 | | Nov 2025 | Qualtrics | 369K | 67.5% | 1 | | Nov 2025 | Amazon Mechanical Turk | 165K | 30.2% | 2 | | Nov 2025 | UserTesting | 10.1K | 1.9% | 3 | | Nov 2025 | Respondent | 1.9K | 0.35% | 4 | | Nov 2025 | Prolific | 590 | 0.11% | 5 | | Dec 2025 | Qualtrics | 247K | 60.7% | 1 | | Dec 2025 | Amazon Mechanical Turk | 135K | 33.2% | 2 | | Dec 2025 | UserTesting | 22.4K | 5.5% | 3 | | Dec 2025 | Respondent | 1.6K | 0.39% | 4 | | Dec 2025 | Prolific | 590 | 0.15% | 5 | | Jan 2026 | Qualtrics | 302K | 61.3% | 1 | | Jan 2026 | Amazon Mechanical Turk | 165K | 33.5% | 2 | | Jan 2026 | UserTesting | 22.4K | 4.5% | 3 | | Jan 2026 | Respondent | 2.4K | 0.49% | 4 | | Jan 2026 | Prolific | 480 | 0.1% | 5 | | Feb 2026 | Qualtrics | 302K | 66.3% | 1 | | Feb 2026 | Amazon Mechanical Turk | 135K | 29.6% | 2 | | Feb 2026 | UserTesting | 15.2K | 3.3% | 3 | | Feb 2026 | Respondent | 2.9K | 0.64% | 4 | | Feb 2026 | Prolific | 590 | 0.13% | 5 | | Mar 2026 | Qualtrics | 369K | 66.7% | 1 | | Mar 2026 | Amazon Mechanical Turk | 165K | 29.8% | 2 | | Mar 2026 | UserTesting | 15.7K | 2.8% | 3 | | Mar 2026 | Respondent | 2.9K | 0.52% | 4 | | Mar 2026 | Prolific | 720 | 0.13% | 5 | | Apr 2026 | Qualtrics | 369K | 70.8% | 1 | | Apr 2026 | Amazon Mechanical Turk | 135K | 25.9% | 2 | | Apr 2026 | UserTesting | 15.7K | 3% | 3 | | Apr 2026 | Respondent | 1K | 0.19% | 4 | | Apr 2026 | Prolific | 590 | 0.11% | 5 | | May 2026 | Qualtrics | 302K | 69.7% | 1 | | May 2026 | Amazon Mechanical Turk | 110K | 25.4% | 2 | | May 2026 | UserTesting | 19.7K | 4.6% | 3 | | May 2026 | Prolific | 720 | 0.17% | 4 | | May 2026 | Respondent | 720 | 0.17% | 5 | | Jun 2026 | Qualtrics | 247K | 68.9% | 1 | | Jun 2026 | Amazon Mechanical Turk | 90.5K | 25.2% | 2 | | Jun 2026 | UserTesting | 20K | 5.6% | 3 | | Jun 2026 | Respondent | 720 | 0.2% | 4 | | Jun 2026 | Prolific | 590 | 0.16% | 5 | | Jul 2026 | Qualtrics | 247K | 68.9% | 1 | | Jul 2026 | Amazon Mechanical Turk | 90.5K | 25.2% | 2 | | Jul 2026 | UserTesting | 19K | 5.3% | 3 | | Jul 2026 | Respondent | 1.3K | 0.36% | 4 | | Jul 2026 | Prolific | 590 | 0.16% | 5 | | Aug 2026 | Qualtrics | 247K | 76% | 1 | | Aug 2026 | Amazon Mechanical Turk | 60.5K | 18.6% | 2 | | Aug 2026 | UserTesting | 15.1K | 4.7% | 3 | | Aug 2026 | Respondent | 1.6K | 0.49% | 4 | | Aug 2026 | Prolific | 590 | 0.18% | 5 | | Sep 2026 | Amazon Mechanical Turk | — | — | — | | Sep 2026 | Prolific | — | — | — | | Sep 2026 | Qualtrics | — | — | — | | Sep 2026 | Respondent | — | — | — | | Sep 2026 | UserTesting | — | — | — | ## What is being compared - **Amazon Mechanical Turk**: Measured on the search term “amazon mechanical turk”. - **Prolific**: Measured on the search term “prolific research”. - **Qualtrics**: Measured on the search terms “qualtrics”, “qualtrics customer feedback”, “qualtrics voice of customer” and “qualtrics.com”, summed into one figure. - **Respondent**: Measured on the search term “respondent research”. - **UserTesting**: Measured on the search terms “usertesting usability testing”, “usertesting user research” and “usertesting.com”, summed into one figure. - [Amazon Mechanical Turk](/demand/global-en/brands/mturk) - [Prolific](/demand/global-en/brands/prolific) - [Qualtrics](/demand/global-en/brands/qualtrics) - [Respondent](/demand/global-en/brands/respondent) - [UserTesting](/demand/global-en/brands/usertesting) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among panel research platforms worldwide? In August 2026, Qualtrics was the most searched among panel research platforms worldwide, with an estimated 247K branded searches and 76% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Panel research platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/panel-research-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/panel-research-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.