---
title: "Pancake mixes: Which brands are most popular in search?"
description: "Compare the pancake mixes shoppers choose between. Share of Search among Aunt Jemima, Bisquick, Krusteaz, Pearl Milling, Birch Benders and Carbon's, the pancake mixes Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/pancake-mixes"
publisher: "Brandwave"
---

# Pancake mixes: Which brands are most popular in search?

Compare the pancake mixes shoppers choose between. Share of Search among Aunt Jemima, Bisquick, Krusteaz, Pearl Milling, Birch Benders and Carbon's, the pancake mixes Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pancake mixes
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Aunt Jemima, 69%

## Which brand is most popular in search among pancake mixes worldwide?

- In August 2026, Aunt Jemima was the most searched among pancake mixes worldwide, with an estimated 165K branded searches and 69% estimated Share of Search within this set.
- Bisquick is in 2nd place, 52.1 percentage points behind at 16.9% Share of Search.
- Across the 11 months ending August 2026, Aunt Jemima’s estimated Share of Search among pancake mixes worldwide increased from 67.6% to 69%.
- Across the 11 months ending August 2026, Bisquick’s estimated Share of Search among pancake mixes worldwide decreased from 20.3% to 16.9%.
- Across the 11 months ending August 2026, Krusteaz’s estimated Share of Search among pancake mixes worldwide increased from 7.4% to 9.3%.
- Across the 11 months ending August 2026, Aunt Jemima’s estimated Share of Search among pancake mixes worldwide peaked at 71.4% in June 2026 and was lowest at 63.2% in January 2026.
- Across the 11 months ending August 2026, Bisquick’s estimated Share of Search among pancake mixes worldwide peaked at 23.2% in November 2025 and was lowest at 16.9% in August 2026.
- Across the 11 months ending August 2026, Krusteaz’s estimated Share of Search among pancake mixes worldwide peaked at 9.3% in August 2026 and was lowest at 6.4% in May 2026.
- Across the 11 months ending August 2026, Pearl Milling’s estimated Share of Search among pancake mixes worldwide peaked at 4.8% in February 2026 and was lowest at 3.3% in April 2026.
- Across the 11 months ending August 2026, Pearl Milling, Birch Benders and Carbon's held steady: their estimated Share of Search among pancake mixes worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Aunt Jemima vs Bisquick: compare search popularity](/demand/global-en/compare/aunt-jemima-vs-bisquick): 69% against 16.9% Share of Search.
- [Aunt Jemima vs Krusteaz: compare search popularity](/demand/global-en/compare/aunt-jemima-vs-krusteaz): 69% against 9.3% Share of Search.
- [Aunt Jemima vs Pearl Milling: compare search popularity](/demand/global-en/compare/aunt-jemima-vs-pearl-milling): 69% against 3.4% Share of Search.
- [Bisquick vs Krusteaz: compare search popularity](/demand/global-en/compare/bisquick-vs-krusteaz): 16.9% against 9.3% Share of Search.
- [Bisquick vs Pearl Milling: compare search popularity](/demand/global-en/compare/bisquick-vs-pearl-milling): 16.9% against 3.4% Share of Search.
- [Krusteaz vs Pearl Milling: compare search popularity](/demand/global-en/compare/krusteaz-vs-pearl-milling): 9.3% against 3.4% Share of Search.

## How did search popularity change for pancake mixes worldwide in August 2026?

- In August 2026, Krusteaz gained estimated Share of Search among pancake mixes worldwide, from 7.7% to 9.3%.
- In August 2026, Aunt Jemima lost estimated Share of Search among pancake mixes worldwide, from 70.2% to 69%.
- Estimated monthly branded searches for Carbon's worldwide fell 45.8% over 11 measured months, from 480 to 260 in August 2026.
- Estimated monthly branded searches for Bisquick worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Aunt Jemima | 69% | 165K | 0.0% | Aunt Jemima |
| 2 | Bisquick | 16.9% | 40.5K | 0.0% | Bisquick |
| 3 | Krusteaz | 9.3% | 22.2K | +22.7% | Krusteaz |
| 4 | Pearl Milling | 3.4% | 8.1K | 0.0% | Pearl Milling |
| 5 | Birch Benders | 1.2% | 2.9K | 0.0% | Birch Benders |
| 6 | Carbon's | 0.11% | 260 | -33.3% | Carbon's |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Aunt Jemima | 165K | 67.6% | 1 |
| Oct 2025 | Bisquick | 49.5K | 20.3% | 2 |
| Oct 2025 | Krusteaz | 18.1K | 7.4% | 3 |
| Oct 2025 | Pearl Milling | 8.1K | 3.3% | 4 |
| Oct 2025 | Birch Benders | 2.9K | 1.2% | 5 |
| Oct 2025 | Carbon's | 480 | 0.2% | 6 |
| Nov 2025 | Aunt Jemima | 165K | 63.4% | 1 |
| Nov 2025 | Bisquick | 60.5K | 23.2% | 2 |
| Nov 2025 | Krusteaz | 22.2K | 8.5% | 3 |
| Nov 2025 | Pearl Milling | 9.9K | 3.8% | 4 |
| Nov 2025 | Birch Benders | 2.4K | 0.92% | 5 |
| Nov 2025 | Carbon's | 390 | 0.15% | 6 |
| Dec 2025 | Aunt Jemima | 165K | 63.3% | 1 |
| Dec 2025 | Bisquick | 60.5K | 23.2% | 2 |
| Dec 2025 | Krusteaz | 22.2K | 8.5% | 3 |
| Dec 2025 | Pearl Milling | 9.9K | 3.8% | 4 |
| Dec 2025 | Birch Benders | 2.4K | 0.92% | 5 |
| Dec 2025 | Carbon's | 480 | 0.18% | 6 |
| Jan 2026 | Aunt Jemima | 165K | 63.2% | 1 |
| Jan 2026 | Bisquick | 60.5K | 23.2% | 2 |
| Jan 2026 | Krusteaz | 22.2K | 8.5% | 3 |
| Jan 2026 | Pearl Milling | 9.9K | 3.8% | 4 |
| Jan 2026 | Birch Benders | 2.9K | 1.1% | 5 |
| Jan 2026 | Carbon's | 390 | 0.15% | 6 |
| Feb 2026 | Aunt Jemima | 135K | 65.5% | 1 |
| Feb 2026 | Bisquick | 40.5K | 19.6% | 2 |
| Feb 2026 | Krusteaz | 18.1K | 8.8% | 3 |
| Feb 2026 | Pearl Milling | 9.9K | 4.8% | 4 |
| Feb 2026 | Birch Benders | 2.4K | 1.2% | 5 |
| Feb 2026 | Carbon's | 260 | 0.13% | 6 |
| Mar 2026 | Aunt Jemima | 165K | 70.2% | 1 |
| Mar 2026 | Bisquick | 40.5K | 17.2% | 2 |
| Mar 2026 | Krusteaz | 18.1K | 7.7% | 3 |
| Mar 2026 | Pearl Milling | 8.1K | 3.4% | 4 |
| Mar 2026 | Birch Benders | 2.9K | 1.2% | 5 |
| Mar 2026 | Carbon's | 320 | 0.14% | 6 |
| Apr 2026 | Aunt Jemima | 135K | 67.6% | 1 |
| Apr 2026 | Bisquick | 40.5K | 20.3% | 2 |
| Apr 2026 | Krusteaz | 14.8K | 7.4% | 3 |
| Apr 2026 | Pearl Milling | 6.6K | 3.3% | 4 |
| Apr 2026 | Birch Benders | 2.4K | 1.2% | 5 |
| Apr 2026 | Carbon's | 260 | 0.13% | 6 |
| May 2026 | Aunt Jemima | 165K | 71.2% | 1 |
| May 2026 | Bisquick | 40.5K | 17.5% | 2 |
| May 2026 | Krusteaz | 14.8K | 6.4% | 3 |
| May 2026 | Pearl Milling | 8.1K | 3.5% | 4 |
| May 2026 | Birch Benders | 2.9K | 1.3% | 5 |
| May 2026 | Carbon's | 320 | 0.14% | 6 |
| Jun 2026 | Aunt Jemima | 165K | 71.4% | 1 |
| Jun 2026 | Bisquick | 40.5K | 17.5% | 2 |
| Jun 2026 | Krusteaz | 14.8K | 6.4% | 3 |
| Jun 2026 | Pearl Milling | 8.1K | 3.5% | 4 |
| Jun 2026 | Birch Benders | 2.4K | 1% | 5 |
| Jun 2026 | Carbon's | 260 | 0.11% | 6 |
| Jul 2026 | Aunt Jemima | 165K | 70.2% | 1 |
| Jul 2026 | Bisquick | 40.5K | 17.2% | 2 |
| Jul 2026 | Krusteaz | 18.1K | 7.7% | 3 |
| Jul 2026 | Pearl Milling | 8.1K | 3.4% | 4 |
| Jul 2026 | Birch Benders | 2.9K | 1.2% | 5 |
| Jul 2026 | Carbon's | 390 | 0.17% | 6 |
| Aug 2026 | Aunt Jemima | 165K | 69% | 1 |
| Aug 2026 | Bisquick | 40.5K | 16.9% | 2 |
| Aug 2026 | Krusteaz | 22.2K | 9.3% | 3 |
| Aug 2026 | Pearl Milling | 8.1K | 3.4% | 4 |
| Aug 2026 | Birch Benders | 2.9K | 1.2% | 5 |
| Aug 2026 | Carbon's | 260 | 0.11% | 6 |
| Sep 2026 | Aunt Jemima | — | — | — |
| Sep 2026 | Birch Benders | — | — | — |
| Sep 2026 | Bisquick | — | — | — |
| Sep 2026 | Carbon's | — | — | — |
| Sep 2026 | Krusteaz | — | — | — |
| Sep 2026 | Pearl Milling | — | — | — |

## What is being compared

- **Aunt Jemima**: Measured on the search term “aunt jemima”.
- **Birch Benders**: Measured on the search term “birch benders”.
- **Bisquick**: Measured on the search term “bisquick”.
- **Carbon's**: Measured on the search term “carbons golden malted”.
- **Krusteaz**: Measured on the search term “krusteaz”.
- **Pearl Milling**: Measured on the search term “pearl milling company”.

- [Aunt Jemima](/demand/global-en/brands/aunt-jemima)
- [Birch Benders](/demand/global-en/brands/birch-benders)
- [Bisquick](/demand/global-en/brands/bisquick)
- [Carbon's](/demand/global-en/brands/carbons)
- [Krusteaz](/demand/global-en/brands/krusteaz)
- [Pearl Milling](/demand/global-en/brands/pearl-milling)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pancake mixes worldwide?

In August 2026, Aunt Jemima was the most searched among pancake mixes worldwide, with an estimated 165K branded searches and 69% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Pancake mixes: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/pancake-mixes

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pancake-mixes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.