---
title: "Ninja vs Zojirushi: Which is searched more?"
description: "Is Ninja or Zojirushi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pancake maker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/pancake-maker-brands/compare/ninja-kitchen-vs-zojirushi"
publisher: "Brandwave"
---

# Ninja vs Zojirushi: Which is searched more?

Is Ninja or Zojirushi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pancake maker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ninja and Zojirushi
- **Competitive set**: Pancake maker brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Ninja Share of Search**: 0.06%
- **Zojirushi Share of Search**: 0.05%

## Is Ninja or Zojirushi more popular in search?

- In September 2026, Ninja had more branded searches than Zojirushi among pancake maker brands worldwide. Ninja had about 480 branded searches, while Zojirushi had 390. Ninja made up 0.06% of all pancake maker brand searches we track, and Zojirushi accounted for 0.05%.
- The lead changed hands 2 times in the 12 months ending September 2026: Zojirushi took it in December 2025, Ninja took it in May 2026.
- Across the 12 months ending September 2026, Ninja’s share of searches among pancake maker brands worldwide moved from 0.11% to 0.06%, and its estimated monthly branded searches moved from 1K to 480.
- Across the 12 months ending September 2026, Zojirushi’s share of searches among pancake maker brands worldwide held steady at 0.05%, and its estimated monthly branded searches moved from 480 to 390.

## Top pancake maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zojirushi was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ninja was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Zojirushi was listed before Ninja in every answer that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Presto | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Zojirushi | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Dash | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Cuisinart | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Ninja | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Tefal | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Breville | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Russell Hobbs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Lakeland | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about pancake maker brands

- Asked ChatGPT "Which pancake maker brand should I buy?": 1. Presto, 2. Zojirushi
- Asked ChatGPT "What are the best pancake maker brands?": 1. Presto, 2. Zojirushi, 3. Dash, 4. Cuisinart, 5. Ninja
- Asked ChatGPT "What's the best pancake maker brand for easy breakfasts?": 1. Presto, 2. Dash, 3. Cuisinart
- Searched Google, AI Overview "pancake maker": 1. Dash
- Searched Google, AI Overview "electric pancake maker": 1. Dash

Not named in any answer: Tefal, Breville, Russell Hobbs and Lakeland.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for pancake maker brands worldwide in September 2026?

- Ninja’s share of searches among pancake maker brands worldwide has lost ground for 3 months in a row, from 2.1% to 0.06% in September 2026.
- Estimated monthly branded searches for Zojirushi worldwide fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

## Month by month

| Month | Ninja estimated searches | Ninja Share of Search | Ninja rank | Zojirushi estimated searches | Zojirushi Share of Search | Zojirushi rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1K | 0.11% | 8 | 480 | 0.05% | 9 |
| Nov 2025 | 720 | 0.05% | 8 | 720 | 0.05% | 9 |
| Dec 2025 | 480 | 0.04% | 9 | 880 | 0.07% | 8 |
| Jan 2026 | 590 | 0.06% | 8 | 590 | 0.06% | 9 |
| Feb 2026 | 480 | 0.06% | 8 | 480 | 0.06% | 9 |
| Mar 2026 | 320 | 0.04% | 9 | 480 | 0.06% | 8 |
| Apr 2026 | 210 | 0.03% | 9 | 390 | 0.05% | 8 |
| May 2026 | 22.2K | 2.7% | 4 | 590 | 0.07% | 9 |
| Jun 2026 | 14.8K | 2.1% | 4 | 390 | 0.05% | 9 |
| Jul 2026 | 4.4K | 0.69% | 6 | 480 | 0.07% | 9 |
| Aug 2026 | 590 | 0.08% | 8 | 480 | 0.07% | 9 |
| Sep 2026 | 480 | 0.06% | 8 | 390 | 0.05% | 9 |

## How each brand is measured

Brandwave collects information about searches that people make online using Ninja’s and Zojirushi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ninja**: Measured on the search term “ninja pancake maker”.
- **Zojirushi**: Measured on the search term “zojirushi griddle”.

- [Ninja profile](/demand/global-en/brands/ninja-kitchen)
- [Zojirushi profile](/demand/global-en/brands/zojirushi)
- [All pancake maker brands worldwide](/demand/global-en/categories/pancake-maker-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Ninja or Zojirushi more popular in search?

In September 2026, Ninja had more branded searches than Zojirushi among pancake maker brands worldwide. Ninja had about 480 branded searches, while Zojirushi had 390. Ninja made up 0.06% of all pancake maker brand searches we track, and Zojirushi accounted for 0.05%.

## Cite this page

Brandwave. "Ninja vs Zojirushi: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/pancake-maker-brands/compare/ninja-kitchen-vs-zojirushi

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pancake-maker-brands/compare/ninja-kitchen-vs-zojirushi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
