---
title: "Ninja vs Russell Hobbs: Which is searched more?"
description: "Which is more popular in search, Ninja or Russell Hobbs? Compare estimated monthly branded-search demand and Share of Search inside the Pancake maker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/pancake-maker-brands/compare/ninja-kitchen-vs-russell-hobbs"
publisher: "Brandwave"
---

# Ninja vs Russell Hobbs: Which is searched more?

Which is more popular in search, Ninja or Russell Hobbs? Compare estimated monthly branded-search demand and Share of Search inside the Pancake maker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ninja and Russell Hobbs
- **Competitive set**: Pancake maker brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Ninja Share of Search**: 39.3%
- **Russell Hobbs Share of Search**: 4.3%

## Which is more popular in search, Ninja or Russell Hobbs?

- In September 2026, Ninja had more branded searches than Russell Hobbs among pancake maker brands worldwide. Ninja was estimated to have 823K branded searches compared to Russell Hobbs’ 90.5K, and held a 39.3% Share of Search versus Russell Hobbs’ 4.3%.
- Ninja was ahead of Russell Hobbs in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ninja’s estimated Share of Search among pancake maker brands worldwide moved from 38.5% to 39.3%, and its estimated monthly branded searches held steady at 823K.
- Across the 12 months ending September 2026, Russell Hobbs’ estimated Share of Search among pancake maker brands worldwide moved from 6.3% to 4.3%, and its estimated monthly branded searches moved from 135K to 90.5K.

## How did search popularity change for pancake maker brands worldwide in September 2026?

- In September 2026, Ninja lost estimated Share of Search among pancake maker brands worldwide, from 41.5% to 39.3%.
- Estimated monthly branded searches for Russell Hobbs worldwide fell 33% over 12 measured months, from 135K to 90.5K in September 2026.

## Month by month

| Month | Ninja estimated searches | Ninja Share of Search | Ninja rank | Russell Hobbs estimated searches | Russell Hobbs Share of Search | Russell Hobbs rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 38.5% | 1 | 135K | 6.3% | 5 |
| Nov 2025 | 1.2M | 41.6% | 1 | 165K | 5.6% | 5 |
| Dec 2025 | 1.2M | 43.2% | 1 | 165K | 5.8% | 5 |
| Jan 2026 | 1M | 40.4% | 1 | 135K | 5.5% | 5 |
| Feb 2026 | 823K | 40.8% | 1 | 110K | 5.5% | 5 |
| Mar 2026 | 823K | 39.3% | 1 | 110K | 5.2% | 5 |
| Apr 2026 | 823K | 41.7% | 1 | 90.5K | 4.6% | 5 |
| May 2026 | 673K | 35.4% | 1 | 90.5K | 4.8% | 5 |
| Jun 2026 | 823K | 41.9% | 1 | 90.5K | 4.6% | 5 |
| Jul 2026 | 673K | 40.5% | 1 | 90.5K | 5.4% | 5 |
| Aug 2026 | 823K | 41.5% | 1 | 90.5K | 4.6% | 5 |
| Sep 2026 | 823K | 39.3% | 1 | 90.5K | 4.3% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Ninja’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ninja**: Measured on the search term “ninja air fryer”.
- **Russell Hobbs**: Measured on the search terms “russell hobbs” and “russellhobbs”, summed into one figure.

- [Ninja profile](/demand/global-en/brands/ninja-kitchen)
- [Russell Hobbs profile](/demand/global-en/brands/russell-hobbs)
- [All pancake maker brands worldwide](/demand/global-en/categories/pancake-maker-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ninja or Russell Hobbs?

In September 2026, Ninja had more branded searches than Russell Hobbs among pancake maker brands worldwide. Ninja was estimated to have 823K branded searches compared to Russell Hobbs’ 90.5K, and held a 39.3% Share of Search versus Russell Hobbs’ 4.3%.

## Cite this page

Brandwave. "Ninja vs Russell Hobbs: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/pancake-maker-brands/compare/ninja-kitchen-vs-russell-hobbs

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pancake-maker-brands/compare/ninja-kitchen-vs-russell-hobbs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.