---
title: "Crown vs Toyota: Which is more popular by branded search?"
description: "Which is more popular in search, Crown or Toyota? Compare estimated monthly branded-search demand and Share of Search inside the Pallet jacks set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/pallet-jacks/compare/crown-vs-toyota"
publisher: "Brandwave"
---

# Crown vs Toyota: Which is more popular by branded search?

Which is more popular in search, Crown or Toyota? Compare estimated monthly branded-search demand and Share of Search inside the Pallet jacks set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Crown and Toyota
- **Competitive set**: Pallet jacks
- **Market**: Global
- **Month measured**: Aug 2026
- **Crown Share of Search**: 0.11%
- **Toyota Share of Search**: 99.8%

## Which is more popular in search, Crown or Toyota?

- In August 2026, Toyota had more branded searches than Crown among pallet jacks worldwide. Toyota was estimated to have 11.1M branded searches compared to Crown’s 12.1K, and held a 99.8% Share of Search versus Crown’s 0.11%.
- Toyota was ahead of Crown in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Crown’s estimated Share of Search among pallet jacks worldwide moved from 0.13% to 0.11%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 11 months ending August 2026, Toyota’s estimated Share of Search among pallet jacks worldwide held steady at 99.8%, and its estimated monthly branded searches held steady at 11.1M.

## How did search popularity change for pallet jacks worldwide in August 2026?

- Estimated monthly branded searches for Crown worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

## Month by month

| Month | Crown estimated searches | Crown Share of Search | Crown rank | Toyota estimated searches | Toyota Share of Search | Toyota rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 14.8K | 0.13% | 2 | 11.1M | 99.8% | 1 |
| Nov 2025 | 12.1K | 0.11% | 2 | 11.1M | 99.8% | 1 |
| Dec 2025 | 12.1K | 0.11% | 2 | 11.1M | 99.8% | 1 |
| Jan 2026 | 14.8K | 0.11% | 2 | 13.6M | 99.8% | 1 |
| Feb 2026 | 12.1K | 0.11% | 2 | 11.1M | 99.8% | 1 |
| Mar 2026 | 14.8K | 0.13% | 2 | 11.1M | 99.8% | 1 |
| Apr 2026 | 14.8K | 0.13% | 2 | 11.1M | 99.8% | 1 |
| May 2026 | 12.1K | 0.11% | 2 | 11.1M | 99.8% | 1 |
| Jun 2026 | 14.8K | 0.13% | 2 | 11.1M | 99.8% | 1 |
| Jul 2026 | 12.1K | 0.11% | 2 | 11.1M | 99.8% | 1 |
| Aug 2026 | 12.1K | 0.11% | 2 | 11.1M | 99.8% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Crown’s and Toyota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Crown**: Measured on the search term “crown fork lift”.
- **Toyota**: Measured on the search term “toyota”.

- [Crown profile](/demand/global-en/brands/crown)
- [Toyota profile](/demand/global-en/brands/toyota)
- [All pallet jacks worldwide](/demand/global-en/categories/pallet-jacks): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Crown or Toyota?

In August 2026, Toyota had more branded searches than Crown among pallet jacks worldwide. Toyota was estimated to have 11.1M branded searches compared to Crown’s 12.1K, and held a 99.8% Share of Search versus Crown’s 0.11%.

## Cite this page

Brandwave. "Crown vs Toyota: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/pallet-jacks/compare/crown-vs-toyota

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pallet-jacks/compare/crown-vs-toyota. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.