---
title: "Paint retailers: Which are searched most?"
description: "Compare the paint retailers people shop with. Share of Search among Farrow & Ball, Dulux, Little Greene, Johnstone's, Crown and Valspar, the paint retailers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/paint-retailers"
publisher: "Brandwave"
---

# Paint retailers: Which are searched most?

Compare the paint retailers people shop with. Share of Search among Farrow & Ball, Dulux, Little Greene, Johnstone's, Crown and Valspar, the paint retailers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Paint retailers
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Farrow & Ball, 40.5%

## Which brand is most popular in search among paint retailers worldwide?

- In August 2026, Farrow & Ball was the most searched among paint retailers worldwide, with an estimated 256K branded searches and 40.5% estimated Share of Search within this set.
- Dulux is in 2nd place, 8.7 percentage points behind at 31.8% Share of Search.
- Across the 11 months ending August 2026, Farrow & Ball’s estimated Share of Search among paint retailers worldwide decreased from 45.7% to 40.5%.
- Across the 11 months ending August 2026, Dulux’s estimated Share of Search among paint retailers worldwide increased from 29.1% to 31.8%.
- Across the 11 months ending August 2026, Johnstone's’ estimated Share of Search among paint retailers worldwide increased from 5.9% to 6.4%.
- Across the 11 months ending August 2026, Crown’s estimated Share of Search among paint retailers worldwide increased from 5.9% to 6.4%.
- Across the 11 months ending August 2026, Valspar’s estimated Share of Search among paint retailers worldwide increased from 3.9% to 5.2%.
- Across the 11 months ending August 2026, Farrow & Ball’s estimated Share of Search among paint retailers worldwide peaked at 48.5% in November 2025 and was lowest at 40.3% in June 2026.
- Across the 11 months ending August 2026, Dulux’s estimated Share of Search among paint retailers worldwide peaked at 32.9% in May 2026 and was lowest at 23% in March 2026.
- Across the 11 months ending August 2026, Little Greene’s estimated Share of Search among paint retailers worldwide peaked at 10.4% in June 2026 and was lowest at 8.8% in April 2026.
- Across the 11 months ending August 2026, Crown’s estimated Share of Search among paint retailers worldwide peaked at 6.4% in August 2026 and was lowest at 5.1% in November 2025.
- Across the 11 months ending August 2026, Valspar’s estimated Share of Search among paint retailers worldwide peaked at 12.6% in March 2026 and was lowest at 3.9% in October 2025.
- Across the 11 months ending August 2026, Little Greene held steady: its estimated Share of Search among paint retailers worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Farrow & Ball vs Dulux: compare search popularity](/demand/global-en/compare/dulux-paints-vs-farrow-ball): 40.5% against 31.8% Share of Search.
- [Farrow & Ball vs Little Greene: compare search popularity](/demand/global-en/compare/farrow-ball-vs-little-greene): 40.5% against 9.5% Share of Search.
- [Farrow & Ball vs Johnstone's: compare search popularity](/demand/global-en/compare/farrow-ball-vs-johnstones): 40.5% against 6.4% Share of Search.
- [Farrow & Ball vs Crown: compare search popularity](/demand/global-en/compare/crown-paints-vs-farrow-ball): 40.5% against 6.4% Share of Search.
- [Dulux vs Little Greene: compare search popularity](/demand/global-en/compare/dulux-paints-vs-little-greene): 31.8% against 9.5% Share of Search.
- [Dulux vs Johnstone's: compare search popularity](/demand/global-en/compare/dulux-paints-vs-johnstones): 31.8% against 6.4% Share of Search.
- [Dulux vs Crown: compare search popularity](/demand/global-en/compare/crown-paints-vs-dulux-paints): 31.8% against 6.4% Share of Search.
- [Little Greene vs Johnstone's: compare search popularity](/demand/global-en/compare/johnstones-vs-little-greene): 9.5% against 6.4% Share of Search.
- [Little Greene vs Crown: compare search popularity](/demand/global-en/compare/crown-paints-vs-little-greene): 9.5% against 6.4% Share of Search.
- [Johnstone's vs Crown: compare search popularity](/demand/global-en/compare/crown-paints-vs-johnstones): 6.4% Share of Search each.

## How did search popularity change for paint retailers worldwide in August 2026?

- In August 2026, Dulux gained estimated Share of Search among paint retailers worldwide, from 29% to 31.8%.
- In August 2026, Crown gained estimated Share of Search among paint retailers worldwide, from 5.8% to 6.4%.
- In August 2026, Johnstone's gained estimated Share of Search among paint retailers worldwide, from 5.8% to 6.4%.
- In August 2026, Farrow & Ball lost estimated Share of Search among paint retailers worldwide, from 45% to 40.5%.
- Estimated monthly branded searches for Valspar worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Farrow & Ball | 40.5% | 256K | 0.0% | Farrow & Ball |
| 2 | Dulux | 31.8% | 201K | +21.8% | Dulux |
| 3 | Little Greene | 9.5% | 60.2K | +11.1% | Little Greene |
| 4 | Johnstone's | 6.4% | 40.5K | +22.3% | Johnstone's |
| 5 | Crown | 6.4% | 40.5K | +22.4% | Crown |
| 6 | Valspar | 5.2% | 33.1K | +22.1% | Valspar |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Farrow & Ball | 316K | 45.7% | 1 |
| Oct 2025 | Dulux | 201K | 29.1% | 2 |
| Oct 2025 | Little Greene | 66.2K | 9.6% | 3 |
| Oct 2025 | Johnstone's | 40.5K | 5.9% | 4 |
| Oct 2025 | Crown | 40.5K | 5.9% | 5 |
| Oct 2025 | Valspar | 27.1K | 3.9% | 6 |
| Nov 2025 | Farrow & Ball | 313K | 48.5% | 1 |
| Nov 2025 | Dulux | 165K | 25.6% | 2 |
| Nov 2025 | Little Greene | 66.2K | 10.3% | 3 |
| Nov 2025 | Johnstone's | 40.5K | 6.3% | 4 |
| Nov 2025 | Crown | 33.1K | 5.1% | 5 |
| Nov 2025 | Valspar | 27.1K | 4.2% | 6 |
| Dec 2025 | Farrow & Ball | 211K | 45.1% | 1 |
| Dec 2025 | Dulux | 135K | 28.9% | 2 |
| Dec 2025 | Little Greene | 45.2K | 9.7% | 3 |
| Dec 2025 | Johnstone's | 27.2K | 5.8% | 4 |
| Dec 2025 | Crown | 27.1K | 5.8% | 5 |
| Dec 2025 | Valspar | 22.2K | 4.7% | 6 |
| Jan 2026 | Farrow & Ball | 313K | 47.5% | 1 |
| Jan 2026 | Dulux | 165K | 25% | 2 |
| Jan 2026 | Little Greene | 67.6K | 10.2% | 3 |
| Jan 2026 | Johnstone's | 40.5K | 6.1% | 4 |
| Jan 2026 | Crown | 40.5K | 6.1% | 5 |
| Jan 2026 | Valspar | 33.1K | 5% | 6 |
| Feb 2026 | Farrow & Ball | 313K | 47.5% | 1 |
| Feb 2026 | Dulux | 165K | 25% | 2 |
| Feb 2026 | Little Greene | 67.6K | 10.2% | 3 |
| Feb 2026 | Johnstone's | 40.5K | 6.1% | 4 |
| Feb 2026 | Crown | 40.5K | 6.1% | 5 |
| Feb 2026 | Valspar | 33.1K | 5% | 6 |
| Mar 2026 | Farrow & Ball | 313K | 43.7% | 1 |
| Mar 2026 | Dulux | 165K | 23% | 2 |
| Mar 2026 | Valspar | 90.5K | 12.6% | 3 |
| Mar 2026 | Little Greene | 66.2K | 9.2% | 4 |
| Mar 2026 | Johnstone's | 40.6K | 5.7% | 5 |
| Mar 2026 | Crown | 40.5K | 5.7% | 6 |
| Apr 2026 | Farrow & Ball | 258K | 42% | 1 |
| Apr 2026 | Dulux | 201K | 32.7% | 2 |
| Apr 2026 | Little Greene | 54.2K | 8.8% | 3 |
| Apr 2026 | Johnstone's | 40.5K | 6.6% | 4 |
| Apr 2026 | Crown | 33.1K | 5.4% | 5 |
| Apr 2026 | Valspar | 27.1K | 4.4% | 6 |
| May 2026 | Farrow & Ball | 256K | 41.8% | 1 |
| May 2026 | Dulux | 201K | 32.9% | 2 |
| May 2026 | Little Greene | 54.2K | 8.9% | 3 |
| May 2026 | Johnstone's | 40.5K | 6.6% | 4 |
| May 2026 | Crown | 33.1K | 5.4% | 5 |
| May 2026 | Valspar | 27.1K | 4.4% | 6 |
| Jun 2026 | Farrow & Ball | 211K | 40.3% | 1 |
| Jun 2026 | Dulux | 165K | 31.5% | 2 |
| Jun 2026 | Little Greene | 54.2K | 10.4% | 3 |
| Jun 2026 | Johnstone's | 33.1K | 6.3% | 4 |
| Jun 2026 | Crown | 33.1K | 6.3% | 5 |
| Jun 2026 | Valspar | 27.1K | 5.2% | 6 |
| Jul 2026 | Farrow & Ball | 256K | 45% | 1 |
| Jul 2026 | Dulux | 165K | 29% | 2 |
| Jul 2026 | Little Greene | 54.2K | 9.5% | 3 |
| Jul 2026 | Johnstone's | 33.1K | 5.8% | 4 |
| Jul 2026 | Crown | 33.1K | 5.8% | 5 |
| Jul 2026 | Valspar | 27.1K | 4.8% | 6 |
| Aug 2026 | Farrow & Ball | 256K | 40.5% | 1 |
| Aug 2026 | Dulux | 201K | 31.8% | 2 |
| Aug 2026 | Little Greene | 60.2K | 9.5% | 3 |
| Aug 2026 | Johnstone's | 40.5K | 6.4% | 4 |
| Aug 2026 | Crown | 40.5K | 6.4% | 5 |
| Aug 2026 | Valspar | 33.1K | 5.2% | 6 |
| Sep 2026 | Crown | — | — | — |
| Sep 2026 | Dulux | — | — | — |
| Sep 2026 | Farrow & Ball | — | — | — |
| Sep 2026 | Johnstone's | — | — | — |
| Sep 2026 | Little Greene | — | — | — |
| Sep 2026 | Valspar | — | — | — |

## What is being compared

- **Crown**: Measured on the search term “crown paint”.
- **Dulux**: Measured on the search term “dulux paint”.
- **Farrow & Ball**: Measured on the search terms “farrow and ball” and “farrow ball”, summed into one figure.
- **Johnstone's**: Measured on the search terms “johnstone s” and “johnstones paint”, summed into one figure.
- **Little Greene**: Measured on the search terms “little greene” and “little greene paint”, summed into one figure.
- **Valspar**: Measured on the search term “valspar”.

- [Crown](/demand/global-en/brands/crown-paints)
- [Dulux](/demand/global-en/brands/dulux-paints)
- [Farrow & Ball](/demand/global-en/brands/farrow-ball)
- [Johnstone's](/demand/global-en/brands/johnstones)
- [Little Greene](/demand/global-en/brands/little-greene)
- [Valspar](/demand/global-en/brands/valspar)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among paint retailers worldwide?

In August 2026, Farrow & Ball was the most searched among paint retailers worldwide, with an estimated 256K branded searches and 40.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Paint retailers: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/paint-retailers

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/paint-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.