---
title: "Paint brands: Which are searched most?"
description: "Compare the paint brands people decorate with. Share of Search among Sherwin-Williams, Benjamin Moore, Dulux, Behr and Valspar, the paint brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/paint-brands"
publisher: "Brandwave"
---

# Paint brands: Which are searched most?

Compare the paint brands people decorate with. Share of Search among Sherwin-Williams, Benjamin Moore, Dulux, Behr and Valspar, the paint brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Paint brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Sherwin-Williams, 64.8%

## Which brand is most popular in search among paint brands worldwide?

- In August 2026, Sherwin-Williams was the most searched among paint brands worldwide, with an estimated 1.8M branded searches and 64.8% estimated Share of Search within this set.
- Benjamin Moore is in 2nd place, 38.7 percentage points behind at 26.1% Share of Search.
- Across the 11 months ending August 2026, Sherwin-Williams’ estimated Share of Search among paint brands worldwide increased from 60.8% to 64.8%.
- Across the 11 months ending August 2026, Benjamin Moore’s estimated Share of Search among paint brands worldwide decreased from 29.9% to 26.1%.
- Across the 11 months ending August 2026, Dulux’s estimated Share of Search among paint brands worldwide decreased from 6.7% to 5.8%.
- Across the 11 months ending August 2026, Sherwin-Williams’ estimated Share of Search among paint brands worldwide peaked at 65.9% in June 2026 and was lowest at 60.3% in March 2026.
- Across the 11 months ending August 2026, Benjamin Moore’s estimated Share of Search among paint brands worldwide peaked at 30.3% in April 2026 and was lowest at 26.1% in August 2026.
- Across the 11 months ending August 2026, Dulux’s estimated Share of Search among paint brands worldwide peaked at 6.7% in October 2025 and was lowest at 4.9% in June 2026.
- Across the 11 months ending August 2026, Valspar’s estimated Share of Search among paint brands worldwide peaked at 3% in March 2026 and was lowest at 0.9% in December 2025.
- Across the 11 months ending August 2026, Behr and Valspar held steady: their estimated Share of Search among paint brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Sherwin-Williams vs Benjamin Moore: compare search popularity](/demand/global-en/compare/benjamin-moore-vs-sherwin-williams): 64.8% against 26.1% Share of Search.
- [Sherwin-Williams vs Dulux: compare search popularity](/demand/global-en/compare/dulux-vs-sherwin-williams): 64.8% against 5.8% Share of Search.
- [Sherwin-Williams vs Behr: compare search popularity](/demand/global-en/compare/behr-vs-sherwin-williams): 64.8% against 2.1% Share of Search.
- [Benjamin Moore vs Dulux: compare search popularity](/demand/global-en/compare/benjamin-moore-vs-dulux): 26.1% against 5.8% Share of Search.
- [Benjamin Moore vs Behr: compare search popularity](/demand/global-en/compare/behr-vs-benjamin-moore): 26.1% against 2.1% Share of Search.
- [Dulux vs Behr: compare search popularity](/demand/global-en/compare/behr-vs-dulux): 5.8% against 2.1% Share of Search.

## How did search popularity change for paint brands worldwide in August 2026?

- Estimated monthly branded searches for Behr worldwide rose 22.2% over 11 measured months, from 49.5K to 60.5K in August 2026.
- Estimated monthly branded searches for Valspar worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.
- Estimated monthly branded searches for Benjamin Moore worldwide fell 18.2% over 11 measured months, from 900K to 736K in August 2026.
- Estimated monthly branded searches for Dulux worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Sherwin-Williams | 64.8% | 1.8M | 0.0% | Sherwin-Williams |
| 2 | Benjamin Moore | 26.1% | 736K | 0.0% | Benjamin Moore |
| 3 | Dulux | 5.8% | 165K | 0.0% | Dulux |
| 4 | Behr | 2.1% | 60.5K | +22.2% | Behr |
| 5 | Valspar | 1.2% | 33.1K | +22.1% | Valspar |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sherwin-Williams | 1.8M | 60.8% | 1 |
| Oct 2025 | Benjamin Moore | 900K | 29.9% | 2 |
| Oct 2025 | Dulux | 201K | 6.7% | 3 |
| Oct 2025 | Behr | 49.5K | 1.6% | 4 |
| Oct 2025 | Valspar | 27.1K | 0.9% | 5 |
| Nov 2025 | Sherwin-Williams | 1.8M | 60.8% | 1 |
| Nov 2025 | Benjamin Moore | 900K | 29.9% | 2 |
| Nov 2025 | Dulux | 201K | 6.7% | 3 |
| Nov 2025 | Behr | 49.5K | 1.6% | 4 |
| Nov 2025 | Valspar | 27.1K | 0.9% | 5 |
| Dec 2025 | Sherwin-Williams | 1.5M | 60.7% | 1 |
| Dec 2025 | Benjamin Moore | 736K | 29.8% | 2 |
| Dec 2025 | Dulux | 165K | 6.7% | 3 |
| Dec 2025 | Behr | 49.5K | 2% | 4 |
| Dec 2025 | Valspar | 22.2K | 0.9% | 5 |
| Jan 2026 | Sherwin-Williams | 1.8M | 60.7% | 1 |
| Jan 2026 | Benjamin Moore | 900K | 29.9% | 2 |
| Jan 2026 | Dulux | 201K | 6.7% | 3 |
| Jan 2026 | Behr | 49.5K | 1.6% | 4 |
| Jan 2026 | Valspar | 33.1K | 1.1% | 5 |
| Feb 2026 | Sherwin-Williams | 1.5M | 60.6% | 1 |
| Feb 2026 | Benjamin Moore | 736K | 29.7% | 2 |
| Feb 2026 | Dulux | 165K | 6.7% | 3 |
| Feb 2026 | Behr | 40.5K | 1.6% | 4 |
| Feb 2026 | Valspar | 33.1K | 1.3% | 5 |
| Mar 2026 | Sherwin-Williams | 1.8M | 60.3% | 1 |
| Mar 2026 | Benjamin Moore | 900K | 29.7% | 2 |
| Mar 2026 | Dulux | 165K | 5.4% | 3 |
| Mar 2026 | Valspar | 90.5K | 3% | 4 |
| Mar 2026 | Behr | 49.5K | 1.6% | 5 |
| Apr 2026 | Sherwin-Williams | 1.8M | 61.6% | 1 |
| Apr 2026 | Benjamin Moore | 900K | 30.3% | 2 |
| Apr 2026 | Dulux | 165K | 5.6% | 3 |
| Apr 2026 | Behr | 49.5K | 1.7% | 4 |
| Apr 2026 | Valspar | 27.1K | 0.91% | 5 |
| May 2026 | Sherwin-Williams | 1.8M | 65.2% | 1 |
| May 2026 | Benjamin Moore | 736K | 26.2% | 2 |
| May 2026 | Dulux | 165K | 5.9% | 3 |
| May 2026 | Behr | 49.5K | 1.8% | 4 |
| May 2026 | Valspar | 27.1K | 0.97% | 5 |
| Jun 2026 | Sherwin-Williams | 1.8M | 65.9% | 1 |
| Jun 2026 | Benjamin Moore | 736K | 26.5% | 2 |
| Jun 2026 | Dulux | 135K | 4.9% | 3 |
| Jun 2026 | Behr | 49.5K | 1.8% | 4 |
| Jun 2026 | Valspar | 27.1K | 0.98% | 5 |
| Jul 2026 | Sherwin-Williams | 1.8M | 65.2% | 1 |
| Jul 2026 | Benjamin Moore | 736K | 26.2% | 2 |
| Jul 2026 | Dulux | 165K | 5.9% | 3 |
| Jul 2026 | Behr | 49.5K | 1.8% | 4 |
| Jul 2026 | Valspar | 27.1K | 0.97% | 5 |
| Aug 2026 | Sherwin-Williams | 1.8M | 64.8% | 1 |
| Aug 2026 | Benjamin Moore | 736K | 26.1% | 2 |
| Aug 2026 | Dulux | 165K | 5.8% | 3 |
| Aug 2026 | Behr | 60.5K | 2.1% | 4 |
| Aug 2026 | Valspar | 33.1K | 1.2% | 5 |
| Sep 2026 | Behr | — | — | — |
| Sep 2026 | Benjamin Moore | — | — | — |
| Sep 2026 | Dulux | — | — | — |
| Sep 2026 | Sherwin-Williams | — | — | — |
| Sep 2026 | Valspar | — | — | — |

## What is being compared

- **Behr**: Measured on the search term “behr”.
- **Benjamin Moore**: Measured on the search terms “benjamin moore” and “benjaminmoore”, summed into one figure.
- **Dulux**: Measured on the search term “dulux”.
- **Sherwin-Williams**: Measured on the search term “sherwin-williams”.
- **Valspar**: Measured on the search term “valspar”.

- [Behr](/demand/global-en/brands/behr)
- [Benjamin Moore](/demand/global-en/brands/benjamin-moore)
- [Dulux](/demand/global-en/brands/dulux)
- [Sherwin-Williams](/demand/global-en/brands/sherwin-williams)
- [Valspar](/demand/global-en/brands/valspar)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among paint brands worldwide?

In August 2026, Sherwin-Williams was the most searched among paint brands worldwide, with an estimated 1.8M branded searches and 64.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Paint brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/paint-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/paint-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.