---
title: "Paid search management platforms: Which brands are most popular in search?"
description: "Compare software for auditing, automating, and improving paid-search campaigns across accounts. Share of Search among Optmyzr, Opteo, Adzooma and Adalysis, the paid search management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/paid-search-management-platforms"
publisher: "Brandwave"
---

# Paid search management platforms: Which brands are most popular in search?

Compare software for auditing, automating, and improving paid-search campaigns across accounts. Share of Search among Optmyzr, Opteo, Adzooma and Adalysis, the paid search management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Paid search management platforms
- **Market**: Global
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Optmyzr, 48.5%

## Which brand is most popular in search among paid search management platforms worldwide?

- In August 2026, Optmyzr was the most searched among paid search management platforms worldwide, with an estimated 3.7K branded searches and 48.5% estimated Share of Search within this set.
- Opteo is in 2nd place, 23.2 percentage points behind at 25.3% Share of Search.
- Across the 11 months ending August 2026, Optmyzr’s estimated Share of Search among paid search management platforms worldwide increased from 43.5% to 48.5%.
- Across the 11 months ending August 2026, Opteo’s estimated Share of Search among paid search management platforms worldwide increased from 23.4% to 25.3%.
- Across the 11 months ending August 2026, Adzooma’s estimated Share of Search among paid search management platforms worldwide decreased from 20% to 13.9%.
- Across the 11 months ending August 2026, Adalysis’ estimated Share of Search among paid search management platforms worldwide decreased from 13% to 12.3%.
- Across the 11 months ending August 2026, Optmyzr’s estimated Share of Search among paid search management platforms worldwide peaked at 49.7% in February 2026 and was lowest at 40.9% in March 2026.
- Across the 11 months ending August 2026, Opteo’s estimated Share of Search among paid search management platforms worldwide peaked at 29.2% in July 2026 and was lowest at 20.8% in December 2025.
- Across the 11 months ending August 2026, Adzooma’s estimated Share of Search among paid search management platforms worldwide peaked at 22.8% in March 2026 and was lowest at 13.9% in August 2026.
- Across the 11 months ending August 2026, Adalysis’ estimated Share of Search among paid search management platforms worldwide peaked at 13.3% in November 2025 and was lowest at 8.7% in April 2026.

## Compare search popularity between leading brands

- [Optmyzr vs Opteo: compare search popularity](/demand/global-en/compare/opteo-vs-optmyzr): 48.5% against 25.3% Share of Search.
- [Optmyzr vs Adzooma: compare search popularity](/demand/global-en/compare/adzooma-vs-optmyzr): 48.5% against 13.9% Share of Search.
- [Optmyzr vs Adalysis: compare search popularity](/demand/global-en/compare/adalysis-vs-optmyzr): 48.5% against 12.3% Share of Search.
- [Opteo vs Adzooma: compare search popularity](/demand/global-en/compare/adzooma-vs-opteo): 25.3% against 13.9% Share of Search.
- [Opteo vs Adalysis: compare search popularity](/demand/global-en/compare/adalysis-vs-opteo): 25.3% against 12.3% Share of Search.
- [Adzooma vs Adalysis: compare search popularity](/demand/global-en/compare/adalysis-vs-adzooma): 13.9% against 12.3% Share of Search.

## How did search popularity change for paid search management platforms worldwide in August 2026?

- In August 2026, Optmyzr gained estimated Share of Search among paid search management platforms worldwide, from 44% to 48.5%.
- In August 2026, Adalysis gained estimated Share of Search among paid search management platforms worldwide, from 11% to 12.3%.
- In August 2026, Opteo lost estimated Share of Search among paid search management platforms worldwide, from 29.2% to 25.3%.
- In August 2026, Adzooma lost estimated Share of Search among paid search management platforms worldwide, from 15.8% to 13.9%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Optmyzr | 48.5% | 3.7K | -2.1% | Optmyzr |
| 2 | Opteo | 25.3% | 1.9K | -23.2% | Opteo |
| 3 | Adzooma | 13.9% | 1.1K | -22.2% | Adzooma |
| 4 | Adalysis | 12.3% | 930 | -1.1% | Adalysis |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Optmyzr | 4.5K | 43.5% | 1 |
| Oct 2025 | Opteo | 2.5K | 23.4% | 2 |
| Oct 2025 | Adzooma | 2.1K | 20% | 3 |
| Oct 2025 | Adalysis | 1.4K | 13% | 4 |
| Nov 2025 | Optmyzr | 4.6K | 44% | 1 |
| Nov 2025 | Opteo | 2.4K | 23.4% | 2 |
| Nov 2025 | Adzooma | 2K | 19.3% | 3 |
| Nov 2025 | Adalysis | 1.4K | 13.3% | 4 |
| Dec 2025 | Optmyzr | 4.5K | 49% | 1 |
| Dec 2025 | Opteo | 1.9K | 20.8% | 2 |
| Dec 2025 | Adzooma | 1.7K | 18.8% | 3 |
| Dec 2025 | Adalysis | 1.1K | 11.4% | 4 |
| Jan 2026 | Optmyzr | 5.5K | 48.6% | 1 |
| Jan 2026 | Opteo | 2.4K | 21.4% | 2 |
| Jan 2026 | Adzooma | 2K | 18% | 3 |
| Jan 2026 | Adalysis | 1.4K | 12% | 4 |
| Feb 2026 | Optmyzr | 6.9K | 49.7% | 1 |
| Feb 2026 | Opteo | 3K | 21.5% | 2 |
| Feb 2026 | Adzooma | 2.6K | 18.9% | 3 |
| Feb 2026 | Adalysis | 1.4K | 9.9% | 4 |
| Mar 2026 | Optmyzr | 5.7K | 40.9% | 1 |
| Mar 2026 | Opteo | 3.7K | 26.6% | 2 |
| Mar 2026 | Adzooma | 3.2K | 22.8% | 3 |
| Mar 2026 | Adalysis | 1.4K | 9.8% | 4 |
| Apr 2026 | Optmyzr | 5.6K | 45.7% | 1 |
| Apr 2026 | Opteo | 3K | 24.4% | 2 |
| Apr 2026 | Adzooma | 2.6K | 21.2% | 3 |
| Apr 2026 | Adalysis | 1.1K | 8.7% | 4 |
| May 2026 | Optmyzr | 4.5K | 42.5% | 1 |
| May 2026 | Opteo | 3K | 28.2% | 2 |
| May 2026 | Adzooma | 2.1K | 19.5% | 3 |
| May 2026 | Adalysis | 1.1K | 9.8% | 4 |
| Jun 2026 | Optmyzr | 3.8K | 43.3% | 1 |
| Jun 2026 | Opteo | 2.5K | 28.8% | 2 |
| Jun 2026 | Adzooma | 1.4K | 15.8% | 3 |
| Jun 2026 | Adalysis | 1.1K | 12.1% | 4 |
| Jul 2026 | Optmyzr | 3.8K | 44% | 1 |
| Jul 2026 | Opteo | 2.5K | 29.2% | 2 |
| Jul 2026 | Adzooma | 1.4K | 15.8% | 3 |
| Jul 2026 | Adalysis | 940 | 11% | 4 |
| Aug 2026 | Optmyzr | 3.7K | 48.5% | 1 |
| Aug 2026 | Opteo | 1.9K | 25.3% | 2 |
| Aug 2026 | Adzooma | 1.1K | 13.9% | 3 |
| Aug 2026 | Adalysis | 930 | 12.3% | 4 |
| Sep 2026 | Adalysis | — | — | — |
| Sep 2026 | Adzooma | — | — | — |
| Sep 2026 | Opteo | — | — | — |
| Sep 2026 | Optmyzr | — | — | — |

## What is being compared

- **Adalysis**: Measured on the search terms “adalysis”, “adalysis pricing”, “adalysis reviews” and “adalysis.com”, summed into one figure.
- **Adzooma**: Measured on the search terms “adzooma”, “adzooma competitors”, “adzooma pricing”, “adzooma reviews” and “adzooma.com”, summed into one figure.
- **Opteo**: Measured on the search terms “opteo”, “opteo alternatives” and “opteo.com”, summed into one figure.
- **Optmyzr**: Measured on the search terms “optmyzr”, “optmyzr pricing”, “optmyzr reviews” and “optmyzr.com”, summed into one figure.

- [Adalysis](/demand/global-en/brands/adalysis)
- [Adzooma](/demand/global-en/brands/adzooma)
- [Opteo](/demand/global-en/brands/opteo)
- [Optmyzr](/demand/global-en/brands/optmyzr)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among paid search management platforms worldwide?

In August 2026, Optmyzr was the most searched among paid search management platforms worldwide, with an estimated 3.7K branded searches and 48.5% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Paid search management platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/paid-search-management-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/paid-search-management-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.