--- title: "Adidas vs Head: Which is searched more?" description: "Is Adidas or Head more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Padel racket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/padel-racket-brands/compare/adidas-vs-head" publisher: "Brandwave" --- # Adidas vs Head: Which is searched more? Is Adidas or Head more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Padel racket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adidas and Head - **Competitive set**: Padel racket brands - **Market**: Global - **Month measured**: Sep 2026 - **Adidas Share of Search**: 7% - **Head Share of Search**: 9% ## Is Adidas or Head more popular in search? - In September 2026, Head had more branded searches than Adidas among padel racket brands worldwide. Head had about 56,500 branded searches, while Adidas had 44,400. Head made up 9% of all padel racket brand searches we track, and Adidas accounted for 7%. - The lead changed hands 2 times in the 12 months ending September 2026: Adidas took it in December 2025, Head took it in January 2026. - Across the 12 months ending September 2026, Adidas’ share of searches among padel racket brands worldwide moved from 6.9% to 7%, and its estimated monthly branded searches moved from 49.3K to 44.4K. - Across the 12 months ending September 2026, Head’s share of searches among padel racket brands worldwide moved from 7.2% to 9%, and its estimated monthly branded searches moved from 51K to 56.5K. ## Top padel racket brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Head appeared in all five answers. Adidas was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Head was listed before Adidas in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nox | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Head | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Bullpadel | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Babolat | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Wilson | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Adidas | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Yonex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about padel racket brands - Asked ChatGPT "Which padel racket brand should I buy?": 1. Nox, 2. Head, 3. Bullpadel, 4. Babolat, 5. Adidas - Asked ChatGPT "What are the best padel racket brands?": 1. Nox, 2. Bullpadel, 3. Head, 4. Adidas, 5. Babolat, 6. Wilson - Asked ChatGPT "What's the best padel racket brand for beginner players?": 1. Head, 2. Nox, 3. Babolat - Searched Google, AI Overview "best padel racket": 1. Nox, 2. Wilson, 3. Bullpadel, 4. Head - Searched Google, AI Overview "padel racket for beginners": 1. Head, 2. Wilson, 3. Adidas Not named in any answer: Yonex. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for padel racket brands worldwide in September 2026? - In September 2026, Nox overtook Adidas to rank 4th among padel racket brands worldwide, with 7.2% of the searches. - Estimated monthly branded searches for Head worldwide rose 10.8% over 12 measured months, from 51K to 56.5K in September 2026. ## Month by month | Month | Adidas estimated searches | Adidas Share of Search | Adidas rank | Head estimated searches | Head Share of Search | Head rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.3K | 6.9% | 4 | 51K | 7.2% | 3 | | Nov 2025 | 49.3K | 7.5% | 4 | 55.1K | 8.4% | 3 | | Dec 2025 | 55.3K | 7.9% | 3 | 47.7K | 6.8% | 4 | | Jan 2026 | 49.3K | 7.1% | 4 | 55.1K | 7.9% | 3 | | Feb 2026 | 44.4K | 6.5% | 4 | 51K | 7.5% | 3 | | Mar 2026 | 49.3K | 7.8% | 4 | 59.2K | 9.3% | 3 | | Apr 2026 | 45.2K | 7.3% | 4 | 64.1K | 10.3% | 3 | | May 2026 | 45.2K | 7.2% | 4 | 61.4K | 9.7% | 3 | | Jun 2026 | 40.3K | 6.7% | 4 | 59.2K | 9.9% | 3 | | Jul 2026 | 36.2K | 6.2% | 4 | 64.1K | 11% | 2 | | Aug 2026 | 44.4K | 7.3% | 4 | 56.5K | 9.3% | 3 | | Sep 2026 | 44.4K | 7% | 5 | 56.5K | 9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Adidas’ and Head’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adidas**: Measured on the search terms “adidas padel” and “adidas padel racket”, summed into one figure. - **Head**: Measured on the search terms “head padel”, “head tennis” and “head tennis racket”, summed into one figure. - [Adidas profile](/demand/global-en/brands/adidas) - [Head profile](/demand/global-en/brands/head) - [All padel racket brands worldwide](/demand/global-en/categories/padel-racket-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adidas or Head more popular in search? In September 2026, Head had more branded searches than Adidas among padel racket brands worldwide. Head had about 56,500 branded searches, while Adidas had 44,400. Head made up 9% of all padel racket brand searches we track, and Adidas accounted for 7%. ## Cite this page Brandwave. "Adidas vs Head: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/padel-racket-brands/compare/adidas-vs-head This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/padel-racket-brands/compare/adidas-vs-head. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.