--- title: "ISLE vs Red Paddle Co: Which is searched more?" description: "Is ISLE or Red Paddle Co more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Paddleboard brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/isle-boards-vs-red-paddle-co" publisher: "Brandwave" --- # ISLE vs Red Paddle Co: Which is searched more? Is ISLE or Red Paddle Co more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Paddleboard brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ISLE and Red Paddle Co - **Competitive set**: Paddleboard brands - **Market**: Global - **Month measured**: Sep 2026 - **ISLE Share of Search**: 4.7% - **Red Paddle Co Share of Search**: 7.4% ## Is ISLE or Red Paddle Co more popular in search? - In September 2026, Red Paddle Co had more branded searches than ISLE among paddleboard brands worldwide. Red Paddle Co had about 6,000 branded searches, while ISLE had 3,780. Red Paddle Co made up 7.4% of all paddleboard brand searches we track, and ISLE accounted for 4.7%. - The lead changed hands 2 times in the 12 months ending September 2026: ISLE took it in May 2026, Red Paddle Co took it in June 2026. - Across the 12 months ending September 2026, ISLE’s share of searches among paddleboard brands worldwide moved from 3% to 4.7%, and its estimated monthly branded searches moved from 2.2K to 3.8K. - Across the 12 months ending September 2026, Red Paddle Co’s share of searches among paddleboard brands worldwide moved from 5.1% to 7.4%, and its estimated monthly branded searches moved from 3.8K to 6K. ## Top paddleboard brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ISLE appeared in all five answers. Red Paddle Co was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ISLE was listed before Red Paddle Co in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | BOTE | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | ISLE | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | iRocker | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Red Paddle Co | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Starboard | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Bluefin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about paddleboard brands - Asked ChatGPT "Which paddleboard brand should I buy?": 1. iRocker, 2. BOTE, 3. ISLE, 4. Red Paddle Co - Asked ChatGPT "What are the best paddleboard brands?": 1. Red Paddle Co, 2. iRocker, 3. BOTE, 4. Starboard, 5. ISLE - Asked ChatGPT "What's the best paddleboard brand for flat water?": 1. Red Paddle Co, 2. ISLE, 3. iRocker, 4. Starboard - Searched Google, AI Overview "inflatable paddleboard": 1. BOTE, 2. ISLE - Searched Google, AI Overview "best paddleboard": 1. BOTE, 2. ISLE Not named in any answer: Bluefin. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for paddleboard brands worldwide in September 2026? - In September 2026, ISLE lost share of searches among paddleboard brands worldwide, from 9.8% to 4.7%. - In September 2026, Red Paddle Co lost share of searches among paddleboard brands worldwide, from 12.2% to 7.4%. ## Month by month | Month | ISLE estimated searches | ISLE Share of Search | ISLE rank | Red Paddle Co estimated searches | Red Paddle Co Share of Search | Red Paddle Co rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.2K | 3% | 4 | 3.8K | 5.1% | 3 | | Nov 2025 | 2.5K | 3.9% | 4 | 4.3K | 6.7% | 3 | | Dec 2025 | 2.1K | 2.8% | 4 | 4K | 5.4% | 2 | | Jan 2026 | 2.2K | 2.1% | 4 | 4.5K | 4.3% | 2 | | Feb 2026 | 3K | 4.7% | 4 | 4.3K | 6.7% | 2 | | Mar 2026 | 4.5K | 5.6% | 4 | 5.3K | 6.6% | 2 | | Apr 2026 | 5.4K | 6.3% | 4 | 6.5K | 7.6% | 2 | | May 2026 | 10K | 10.2% | 2 | 9.8K | 10% | 3 | | Jun 2026 | 14.5K | 12.7% | 3 | 15.3K | 13.4% | 2 | | Jul 2026 | 18.4K | 13.3% | 3 | 18.7K | 13.6% | 2 | | Aug 2026 | 12.3K | 9.8% | 4 | 15.3K | 12.2% | 3 | | Sep 2026 | 3.8K | 4.7% | 4 | 6K | 7.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using ISLE’s and Red Paddle Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ISLE**: Measured on the search terms “isle paddle board” and “isle sup”, summed into one figure. - **Red Paddle Co**: Measured on the search terms “red paddle” and “red paddle co”, summed into one figure. - [ISLE profile](/demand/global-en/brands/isle-boards) - [Red Paddle Co profile](/demand/global-en/brands/red-paddle-co) - [All paddleboard brands worldwide](/demand/global-en/categories/paddleboard-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ISLE or Red Paddle Co more popular in search? In September 2026, Red Paddle Co had more branded searches than ISLE among paddleboard brands worldwide. Red Paddle Co had about 6,000 branded searches, while ISLE had 3,780. Red Paddle Co made up 7.4% of all paddleboard brand searches we track, and ISLE accounted for 4.7%. ## Cite this page Brandwave. "ISLE vs Red Paddle Co: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/isle-boards-vs-red-paddle-co This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/isle-boards-vs-red-paddle-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.