--- title: "Bluefin vs ISLE: Which is searched more?" description: "Is Bluefin or ISLE more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Paddleboard brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/paddleboard-brands/compare/bluefin-vs-isle-boards" publisher: "Brandwave" --- # Bluefin vs ISLE: Which is searched more? Is Bluefin or ISLE more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Paddleboard brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bluefin and ISLE - **Competitive set**: Paddleboard brands - **Market**: Global - **Month measured**: Sep 2026 - **Bluefin Share of Search**: 74.4% - **ISLE Share of Search**: 4.7% ## Is Bluefin or ISLE more popular in search? - In September 2026, Bluefin had more branded searches than ISLE among paddleboard brands worldwide. Bluefin had about 60,500 branded searches, while ISLE had 3,780. Bluefin made up 74.4% of all paddleboard brand searches we track, and ISLE accounted for 4.7%. - Bluefin was ahead of ISLE in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bluefin’s share of searches among paddleboard brands worldwide moved from 81.9% to 74.4%, and its estimated monthly branded searches held steady at 60.5K. - Across the 12 months ending September 2026, ISLE’s share of searches among paddleboard brands worldwide moved from 3% to 4.7%, and its estimated monthly branded searches moved from 2.2K to 3.8K. ## Top paddleboard brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ISLE appeared in all five answers. Bluefin did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | BOTE | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | ISLE | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | iRocker | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Red Paddle Co | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Starboard | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Bluefin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about paddleboard brands - Asked ChatGPT "Which paddleboard brand should I buy?": 1. iRocker, 2. BOTE, 3. ISLE, 4. Red Paddle Co - Asked ChatGPT "What are the best paddleboard brands?": 1. Red Paddle Co, 2. iRocker, 3. BOTE, 4. Starboard, 5. ISLE - Asked ChatGPT "What's the best paddleboard brand for flat water?": 1. Red Paddle Co, 2. ISLE, 3. iRocker, 4. Starboard - Searched Google, AI Overview "inflatable paddleboard": 1. BOTE, 2. ISLE - Searched Google, AI Overview "best paddleboard": 1. BOTE, 2. ISLE Not named in any answer: Bluefin. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for paddleboard brands worldwide in September 2026? - In September 2026, Bluefin gained share of searches among paddleboard brands worldwide, from 58.9% to 74.4%. - In September 2026, ISLE lost share of searches among paddleboard brands worldwide, from 9.8% to 4.7%. ## Month by month | Month | Bluefin estimated searches | Bluefin Share of Search | Bluefin rank | ISLE estimated searches | ISLE Share of Search | ISLE rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 81.9% | 1 | 2.2K | 3% | 4 | | Nov 2025 | 49.5K | 77.4% | 1 | 2.5K | 3.9% | 4 | | Dec 2025 | 60.5K | 82.1% | 1 | 2.1K | 2.8% | 4 | | Jan 2026 | 90.5K | 86.8% | 1 | 2.2K | 2.1% | 4 | | Feb 2026 | 49.5K | 77.4% | 1 | 3K | 4.7% | 4 | | Mar 2026 | 60.5K | 75.5% | 1 | 4.5K | 5.6% | 4 | | Apr 2026 | 60.5K | 70.6% | 1 | 5.4K | 6.3% | 4 | | May 2026 | 60.5K | 61.7% | 1 | 10K | 10.2% | 2 | | Jun 2026 | 60.5K | 53% | 1 | 14.5K | 12.7% | 3 | | Jul 2026 | 74K | 53.7% | 1 | 18.4K | 13.3% | 3 | | Aug 2026 | 74K | 58.9% | 1 | 12.3K | 9.8% | 4 | | Sep 2026 | 60.5K | 74.4% | 1 | 3.8K | 4.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Bluefin’s and ISLE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bluefin**: Measured on the search term “bluefin”. - **ISLE**: Measured on the search terms “isle paddle board” and “isle sup”, summed into one figure. - [Bluefin profile](/demand/global-en/brands/bluefin) - [ISLE profile](/demand/global-en/brands/isle-boards) - [All paddleboard brands worldwide](/demand/global-en/categories/paddleboard-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bluefin or ISLE more popular in search? In September 2026, Bluefin had more branded searches than ISLE among paddleboard brands worldwide. Bluefin had about 60,500 branded searches, while ISLE had 3,780. Bluefin made up 74.4% of all paddleboard brand searches we track, and ISLE accounted for 4.7%. ## Cite this page Brandwave. "Bluefin vs ISLE: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/paddleboard-brands/compare/bluefin-vs-isle-boards This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/paddleboard-brands/compare/bluefin-vs-isle-boards. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.